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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Jatmiko Setiaji
Universitas Tribhuwana Tunggadewi
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Kelayakan Bisnis Tanaman Hias Anggrek Vanda di Kota Batu Karunia Setyowati Suroto; Jatmiko Setiaji
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 5 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i5.861

Abstract

Based on the development of ornamental plant production of orchid plants. It continues to show vast numbers every year. This shows that orchid plants have the potential to be developed. The farmers' understanding of the prospect of farming and the economic value of Vanda orchid plants is minimal. It's often orchid business cannot be maximized. The purpose of this study is to analyze the financial feasibility of the vanda orchid ornamental plant business in Dd Orchid Nursery, Junrejo District, Batu City, using the R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The population and sample of this study were all farmers in Dd Orchid Nursery, totalling 30 people. The research data was collected using questionnaires, interviews, and documentation techniques. Data analysis conducted includes R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The data was analyzed using the Microsoft Excel program. The results showed an R/C ratio of 4.57. BEP business production is 645 bunches. BEP Price is Rp. 2.269. The payback period (PP) generated amounted to 1.19. Net present value (NPV) amounted to Rp. 27,909,153. And the IRR percentage value obtained is 84%. It can be concluded that the Vanda Orchid Business at DD' Orchid Nursery is a business that has excellent financial viability. Orchid farmers at DD' Orchid Nursery can continue to expand their target market and expand to other types of orchids with profitable profit values.
Analisis Kepuasan Terhadap Konsumen Waroeng Steak And Shake Kota Malang Karunia Setyowati Suroto; Jatmiko Setiaji; Anung Prasetyo Nugroho; Ariani Trisna Murti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.7841

Abstract

This study aims to analyze and empirically prove the effect of product quality, price, service quality, and convenience on customer satisfaction at Waroeng Steak and Shake in Malang City. The main focus is to identify the most contributing determinants in shaping positive customer experiences amidst intense competition in the culinary industry. A quantitative approach with a survey method was employed , using purposive sampling of 100 active customers. This sample size meets the statistical power criteria for regression analysis in the context of consumer behavior research. Data were analyzed using multiple linear regression. The results indicate that partially and simultaneously, product quality, price, service quality, and convenience have positive and significant effects on customer satisfaction. The findings reveal that service quality is the most dominant factor in increasing customer satisfaction, followed by convenience, price, and product quality. The coefficient of determination (R2) of 70.3% shows that this model has high predictive ability in explaining variations in customer satisfaction.    
Co-Authors Anung Prasetyo Nugroho Ariani Trisna Murti Karunia Setyowati Suroto