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All Journal SEIKO : Journal of Management & Business Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Prapanca : Jurnal Abdimas Ulil Albab
Carolina Novi Mustikarini
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Prapanca : Jurnal Abdimas

 1 
- -: - Arnold Thenikusuma; Andisva Fridy Fathiar; Liem, Christian Philetas Liem; Felicia Kohar; Irvin Chandranegoro; Meilani Hamdani; Carolina Novi Mustikarini
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.652

Abstract

Makalah ini menyajikan hasil penelitian tentang potensi pengembangan usaha kelompok Jalangkote Keju di Kota Makassar, Kecamatan Tamalate, Provinsi Sulawesi Selatan. Penelitian ini menggunakan metode pelaksanaan dan wawancara untuk mengumpulkan data mengenai produksi, pemasaran, dan hambatan yang dihadapi oleh UMKM Jalangkote keju tersebut. Hasil penelitian menunjukkan bahwa Jalangkote Keju memiliki potensi yang signifikan untuk dikembangkan. Untuk meningkatkan daya saing produk ini, diperlukan strategi pemasaran inovatif dan pelatihan pembuatan kontrak sumber daya manusia yang efisien. Makalah ini diharapkan dapat memberikan wawasan lebih mendalam tentang potensi usaha kuliner lokal serta memberikan rekomendasi konkret untuk pengembangan usaha UMKM Jalangkote Keju tersebut.
Selangkah Lebih Maju Untuk Brand Awareness UMKM Pabissa Shoes Michelle Clarissa Pradana; Felysia Manggala; Derryl Tungadi; Revina A. Wilar; Fernando L. C; Marchel Rocky Holiwono; Carolina Novi Mustikarini
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.654

Abstract

This paper is a community service journal conducted to fulfill final exam on UNC1008 EntrepreneurialVenture Innovation. This service program focused on developing UMKM Pabissa Shoes’ brandawareness. Starting from the income decrease, problem was founded, that UMKM Pabissa Shoes shouldintroduce brand awareness to larger society. To overcome this problem, using artificial intelligence tomake often creative content calendar idea, poster innovation, neon box design. Creative content calendaris beneficial for a constant uploading schedule. Moreover, poster innovation will be distributed in publicplaces. Then, neon box design is to renew the outside looks of the shop. To conclude, brand awarenessis the main key of business.
Co-Authors Andi Muhammad Zulfikar Andisva Fridy Fathiar Angelika Anthony Cendekia Sindarta Arnold Christian Somalinggi Arnold Thenikusuma Audrey Hartanti Suwardi Bella Amalia Sasya Wardani Beril Kalalo Brandon Steve Anderson Theios Budiman, Maydelaine Gabrielle Calvin Gunawan Cecilia Clarissa Chandra Thio Chelsya Aurelia Modjo Cipta C. Perdana Cunardy, Kevin Derryl Tungadi Endry Suwiryo Sidarta Erwin Parega EVELYN EVELYN Fania Yuniar Laude Felicia Kohar Felysia Manggala Fernando L. C Irvin Chandranegoro Ivan Limarno Jason Wijaya Jessica Jessica Joel Ernts Marchelino Sumolang Joy Maureen Engkol Liem, Christian Philetas Liem Mahesha Al Mubarak Marchel Rocky Holiwono Meilani Hamdani Michelle Clarissa Pradana Muh Nur Ilham Y.A Muhammad Fajri Maulana Hardi Muhammad Wahyu Pratama Nabila Taufik Nanda Putri Arifah1 Nico Lucky Wijaya Pratama, Safira Yunita Revina A. Wilar Samuel Elmer Limputra Shannon Eleanore Jogianto Steven Tumewa Veron Wangary Wendy Wijaya Willi Syahputra Yapardana Yuyun Karystin Meilisa Suade Zafran Zayyad Arief