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All Journal JPKMI (Jurnal Publikasi Kesehatan Masyarakat Indonesia) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Proceeding of The International Conference on Management, Entrepreneurship, and Business
Aisyah Amalia
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Humanities Decision Sciences, Operations Research & Management Dentistry Environmental Science Neuroscience Nursing Public Health

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PERENCANAAN STRATEGI PEMASARAN DENGAN PENDEKATAN BAURAN PEMASARAN DAN SWOT PADA PERUSAHAAN POPSY TUBBY Aisyah Amalia
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 3 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i3.172

Abstract

Penelitian ini memiliki tujuan untuk mengetahui perencanaan strategi pemasaran Popsy Tubby dengan pendekatan bauran pemasaran dan SWOT. Jenis penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan wawancara semi terstruktur sebagai metode pengumpulan data. Hasil penelitian ini adalah posisi perusahaan Popsy Tubby berada pada kuadran III yang menggunakan strategi turn-arround. Popsy Tubby akan berfokus pada strategi memanfaatkan peluang pada pasar dan meminimalkan kelemahan internal, upaya yang dapat dilakukan untuk mencapai strategi tersebut adalah dengan meningkatkan akses pasar baru melalui melalui media sosial dan endorse, komunitas dan institusi pemerintahan, menciptakan kombinasi motif dan varian warna batik yang lebih beragam serta menambah fasilitas custom jahit, merekrut tenaga ahli pemasaran online dan mengganti packaging baru.Strategi pemasaran tersebut terbagi dalam bauran pemasaran (product, price, place, and promotion). Penerapan strategi produk yang direncanakan adalah dengan memperbarui produknya dengan menciptakan varian warna dan kombinasi motif yang berbeda serta menciptakan packaging yang lebih menarik yang mampu mengkomunikasikan produk sesuai dengan positioning Popsy Tubby yaitu baju batik big size. Harga yang direncanakan untuk memasuki pasar online dengan menciptakan produk sejenis namun dengan menggunakan bahan baku batik cap/print untuk melayani kalangan menengah kebawah dengan harga jual dibawah Rp.200.000 sehingga mampu dijangkau masyarakat luas. Tempat yang direncanakan adalah berkerjasama dengan lembaga perbankan dan institusi pemerintahan untuk menjadi mitra bina usaha dan juga mendekatkan diri dengan komunitas seperti komunitas diet, senam/jalan sehat dan arisan kemudian melalui media sosial dengan merekrut tenaga ahli/admin. Promosi yang direncanakan adalah fasilitas membercard, free gift dan diskon beserta fasilitas yang menarik untuk pengembangan re-seller.
Log-Linear Applications To The Relationship Of Maternal Age And Parity To Preterm Birth Aisyah Amalia; Rachmah Indawati
Jurnal Publikasi Kesehatan Masyarakat Indonesia Vol 9, No 3 (2022): Jurnal Publikasi Kesehatan Masyarakat Indonesia
Publisher : Lambung Mangkurat University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jpkmi.v9i3.13921

Abstract

The log-linear model is a special model of the general linear model of Poisson distributed data, and also the development of cross-tabulation analysis of two or more categorical variables. The purpose of this study was to determine the relationship or interaction between the variables of maternal age, parity, and preterm birth. This study uses medical record data at the Haji General Hospital in East Java Province, namely patient data for pregnant women who gave birth between January 1st 2020 to 31st December 2021. The number of samples was 147 respondents. The data analysis method used is log-linear regression analysis. The log-linear model is used as an alternative solution to show if there is a relationship between several variables in a multidimensional contingency table, with the ability to modify the interaction between two or more variables. The resulting log-linear model is: log μijk = 4.083 − 0.693 (X) − 0.638 (Y) − 3.795 (Z) + 2.143 (YZ). The resulting model states that there is no simultaneous interaction between preterm birth, maternal age, and parity, but there is a partial interaction between maternal age and parity where preterm birth is significant in the model (YZ, X).
The Influence of Profitability, Liquidity, Leverage, and Firm Size on Financial Distress in Non-Food Retail (2021–2024) Aisyah Amalia; Anna Sumaryati
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.256

Abstract

The purposes of this study analyze financial distress of non-food retail companies registered on the Indonesia Stock Exchange (IDX) between 2021 to 2024, as impacted by profitability, liquidity, leverage, and firm size. The sample criteria were as follows: (1) companies operating in the non-food retail sector and listed on the IDX during the specified period; (2) companies that consistently presented complete annual financial statements for each year; and (3) companies whose financial statements indicated that they reported a profit in the current year. Purposive sampling was employed to select the sample, resulting in 25 companies with a total of 100 observations. This research employed a quantitative approach using secondary data. The data were analyzed using multiple linear regression in SPSS version 25. The results of the partial test (t-test) revealed that profitability (ROA) and liquidity (CR) had a significant positive effect on financial distress. This suggests that higher profitability and liquidity increase the Altman Z-Score, thereby reducing the risk of a company experiencing financial distress. In contrast, leverage (DAR) and firm size (LN) were found to have no significant effect. These results emphasize the dominant role of internal factors, particularly profitability and liquidity, in shaping the financial condition of non-food retail companies in Indonesia.
Co-Authors Anna Sumaryati Rachmah Indawati