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All Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Chelsi Goris Manek
Universitas Ciputra
Decision Sciences, Operations Research & Management

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The Influence of Product Quality and Promotion on Consumer Satisfaction on Longo Products Chelsi Goris Manek; Christina Yanita Setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2142

Abstract

The fashion industry in Indonesia especially clothing gets the highest growth among other industrial sectors. That thing of course makes entrepreneur are required to be able to maintain customer satisfaction in order to survive in the midst of many business competitors in similar field.. Longo is a business that runs in fashion especially t-shirts. The purpose of this research is to find out the influence of product quality and promotion on consumer satisfaction. This research is quantitative with linear regression analysis method. The population of this research is Longo consumers. This research uses purposive sampling technique by taking the sample of 82 people. Data collection is done by using questionnaires which are measured using Likert scale. The result of the research shows that product quality influences positive and significant on consumer satisfaction, and promotion influences positive and significant on consumer satisfaction.
Co-Authors Christina Yanita Setyawati, Christina Yanita