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All Journal Jurnal Akuntansi dan Ekonomika Literacy : International Scientific Journals of Social, Education, Humanities
Pertiwi Mulyani
Universitas Bung Hatta
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Penanaman Modal Asing, Indeks Persepsi Korupsi, Kemiskinan, Pengangguran dan Upah Minimum Terhadap Ketimpangan Pendapatan Di Indonesia Kasman Karimi; Pertiwi Mulyani; Neng Murialti; Tibrani Tibrani
Akuntansi & Ekonomika Vol 13 No 1 (2023): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v13i1.4775

Abstract

This study aims to analyze the influence directly or indirectly of Foreign Investment, Corruption Perception Index, Poverty, Unemployment and Minimum Wage on Income Inequality in Indonesia. The data used in this study is a secondary type of data sourced from the offices of the Central Statistics Agency, the World Bank Web and Transparency International. The data analysis method used is Multiple Linear Regression data (time series) in Indonesia for 25 years from 1997 to 2021. Based on the results of the analysis, it is known that Foreign Investment, Corruption Perception Index, Poverty, Unemployment, and Minimum Wage have a significant effect on Income Inequality in Indonesia.
The Effect of Company Image and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable : (Case Study on CV. Sahabat Bumi in Merangin Regency, Jambi Province) Pertiwi Mulyani; Reni Yuliviona; Rika Desiyanti; Zeshasina Rosha
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2924

Abstract

This study is motivated by the fluctuating number of customers of CV. Sahabat Bumi, which operates in the palm oil trading sector in Merangin Regency, Jambi Province. The declining trend of customer loyalty highlights the need to examine the factors that influence it. The aim of this research is to analyze the effect of corporate image and service quality on customer loyalty with customer satisfaction as a mediating variable. This quantitative research involved 141 active customers who had made at least two transactions. Data were collected using a Likert-scale questionnaire and analyzed using structural equation modeling. The results show that corporate image has a positive effect on both customer loyalty and satisfaction, whereas service quality does not have a positive effect on either loyalty or satisfaction. Customer satisfaction is proven to mediate the relationship between corporate image and customer loyalty but does not mediate the relationship between service quality and loyalty. These findings indicate that customer loyalty at CV. Sahabat Bumi remains low, implying the need for the company to focus on improving service consistency, response speed, transparent communication, and corporate reputation to retain and enhance customer satisfaction and loyalty in the future. This research is expected to provide insights for management in formulating effective marketing strategies. Future research should consider adding other variables such as promotional mix or customer trust to produce more comprehensive results.
Co-Authors Kasman Karimi Neng Murialti Reni Yuliviona, Reni Rika Desiyanti Tibrani Tibrani Zeshasina Rosha