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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Business, Economics and Entrepreneurship Jurnal Manajemen Universitas Bung Hatta Jurnal Ipteks Terapan : research of applied science and education Jurnal Pusat Akses Kajian Manajemen e-Jurnal Apresiasi Ekonomi
Zeshasina Rosha
Fakultas Ekonomi Dan Bisnis , Jurusan Manajemen Universitas Bung Hatta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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PENGARUH KUALITAS PRODUK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KERAJINAN PERAK DI NAGARI KOTO GADANG, KABUPATEN AGAM Irda Irda; Zeshasina Rosha; Wulandari Titipani
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 5, No 2 (2019): Volume V No. 2 April 2019
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v5i2.1388

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, desainproduk dan harga terhadap keputusan pembelian kerajinan perak di Nagari Koto Gadang Kabupaten Agam. Penelitian ini dilakukan terhadap 80 orang konsumen yang melakukan pembelian kerajinan perak di Nagari Koto Gadang Kabupaten Agam yang diambil dengan teknik purposive sampling. Metode analisa data yang digunakan adalah regresi linear berganda.Uji hipotesis dengan menggunakan uji T-statistik untuk membuktikan pengaruh variabel independen terhadap variabel dependen secara parsial atau individu.Hasil penelitian ini menemukan bahwa kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian kerajinan perak di Nagari Koto Gadang Kabupaten Agam, untuk variabel desain Produk tidak berpengaruh terhadap keputusan pembelian kerajinan perak di Nagari Koto Gadang Kabupaten Agam.Kata Kunci : Kualitas Produk, desain Produk, harga dan keputusan pembelian.
Peran Literasi Keuangan Dalam Meningkatkan Minat Penggunaan Mobile Banking Yuhelmi Yuhelmi; Mery Trianita; Ice Kamela; Zeshasina Rosha
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 2 No 1 (2022): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.889 KB)

Abstract

Penelitian ini bertujuan untuk menentukan peran literasi keuangan dalam meningkatkan minat penggunaan mobile banking. Sampel penelitian ini adalah dosen di berbagai Perguruan Tinggi dengan teknik accidental sampling dengan jumlah sampel 205 orang. Data dikumpulkan melalui penyebaran kuesioner kepada responden dengan menggunakan skala Likert. Metode analisis yang digunakan adalah regresi linier sederhana dengan pengujian secara parsial (uji t). Hasil penelitian menemukan bahwa literasi keuangan berpengaruh positif terhadap minat dosen dalam menggunakan mobile banking. Implikasinya perbankan harus mengedukasi nasabah untuk meningkatkan pengetahuannya dalam meningkatkan penggunaan mobile banking.
PERLINDUNGAN KONSUMEN TERHADAP PENGGUNAAN PLASTIK BERBAHAYA SEBAGAI KEMASAN PANGAN DALAM UPAYA MENINGKATKAN MINAT BELI Zeshasina Rosha; Afriva Khaidir
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 14 No 1 (2019): JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v14i1.13876

Abstract

Plastic products contain ingredients that can harm human health, but these products are often used as food packaging. This article discusses the issue of consumer protection against the activities of businesses that use plastic products as food packaging and the government's role in supervising the use of plastic products for this purpose. This article is compiled based on juridical-normative literature studies, meaning that data is sourced from literature (secondary data) relating to consumer protection, both from the results of previous studies that are associated with statutory provisions. From the data analysis it can be concluded that businesses have violated the legal provisions of consumer protection because they use dangerous plastic products as food packaging. To minimize this adverse behavior, the government must provide information to consumers and businessman about the use of plastic packaging and supervise the use of plastic products by businessman. In addition, the government needs to require businesses to include symbols, triangle codes, and information on types of plastic used in places that are easily seen and read by consumers. Thus, consumers know clearly whether the plastic used is dangerous or harmless to package food products so that they make a decision to buy or not buy the intended product.
ANALISIS DETERMINAN KEPUASAN KERJA PADA PEGAWAI DINAS ENERGI DAN SUMBER DAYA MINERAL PROVINSI SUMATERA BARAT Jhon Veri; Hadi Rahmanda; Mery Trianita; Zeshasina Rosha; Ice Kamela
Business, Economics dan Entrepreneurship Vol 5 No 1 (2023): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v5i1.527

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja terhadap kepuasan kerja dengan motivasi sebagai variabel mediasi pada pegawai Dinas Energi dan Sumber Daya Mineral Provinsi Sumatera Barat. Sampel yang digunakan sebanyak 61 responden. Teknik pengambilan sampel ini adalah sensus sampling jenuh. Penelitian ini menggunakan metode analisis Measurement Model Assessment, dilanjutkan dengan Analisis Deskriptif, R square dan Structural Model Assessment. Data diolah menggunakan Smart Pls 3. Hasil penelitian ini menemukan bahwa lingkungan kerja berpengaruh positif terhadap kepuasan kerja, motivasi kerja berpengaruh positif terhadap kepuasan kerja, motivasi kerja mampu memediasi pengaruh lingkungan kerja terhadap kepuasan kerja.
FAKTOR INTERNAL DAN EKSTERNAL DALAM PENGEMBANGAN OBJEK WISATA PEMANDIAN AIR TERJUN LUBUK TAMPURAUNG DI KECAMATAN KURANJI KOTA PADANG Zeshasina Rosha; Helmawati Helmawati; Ethika Ethika; Hasnul Fikri
Jurnal Apresiasi Ekonomi Vol 10, No 1 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.62 KB) | DOI: 10.31846/jae.v10i1.450

Abstract

Lubuk Tempurung Waterfall Bathing Attraction is the only tourist attraction in Belimbing Village, Kuranji district, Padang City which is equipped with waterfalls. This tourist attraction has not received guidance yet from the government or investment from the private sector. The purpose of the research is to find out the strengths, weaknesses, opportunities, and threats in the development of Lubuak Tampuruang Waterfall Bathing Attraction. This study uses SWOT analysis, which analyzes internal factors (strengths and weaknesses) and external factors (opportunities and threats). The main data are collected through the questionnaire. The results of the research are, first, the main strength is the water attraction equipped with a waterfall is easy to reach because it is not so far from the center of Padang City. Second, the weakness is the road to the tourist attraction is inadequate. Third, the opportunity is the high desire to travel and recreation. Fourth, the threat that needs to be addressed is the influx of negative cultural influences from outsiders and interactions between local communities and global tourists. The strengths-opportunities strategy suggested in the development of Lubuak Tampuruang Waterfall Bathing Attraction is maximizing the power to achieve opportunities that will make this attraction better than ever.Keywords: external factors, internal factors, tourism, SWOT, Lubuak Tampuruang
PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP TERHADAP KEPUTUSAN MAHASISWA MEMILIHUNIVERSITAS BUNG HATTA PADANG Zeshasina Rosha
Jurnal Apresiasi Ekonomi Vol 5, No 1 (2017)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.667 KB) | DOI: 10.31846/jae.v5i1.117

Abstract

This study aimed to identify and analyze the influence of motivation, perceptions, and attitude of students toward the decision of choosing the Bung Hatta University. The approach in this study was a case study with quantitative descriptive method. These samples included 318 people who were taken with random sampling technique cluster proportionate. Data analyzed was performed by using partial test (t-test) to determine the effect of each independent variable on the dependent variable. The result showed that: (1) motivation significantly influenced the student's decision in selecting Bung Hatta University in Padang; (2) perception significantly influenced the student's decision in selecting Bung Hatta University in Padang; (3) the attitude did not affect the decision of the students chose the Bung Hatta University in Padang. Keywords: motivation, perception, attitude, and the election decision
MEASURING THE SUCCESS OF THE LECTURER E-PERFORMANCE APPLICATION AT BUNG HATTA UNIVERSITY Ice Kamela; Zeshasina Rosha; Rika Desiyanti; Afifah Windi; Irda -
Jurnal Ipteks Terapan : research of applied science and education Vol. 17 No. 3 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i3.2583

Abstract

Information system used at Bung Hatta University uses Digital Campus, one of the applications is E-Lecturer Performance . E- Performance Applications Lecturer designed For manage related data academic covers teaching , research , supporting , PKM, journals, proceedings , books , IPR and recognition use technology computer . Quality information system helps give satisfaction for University And lecturers in improving Power compete , give mark plus for University. To measure success something The Lecturer E-Performance application that already exists on the Bung Hatta University website and has been used by lecturers, needs to be evaluated by measuring the level of success of the application by apply model of success Delone And McLean , the analysis method used is descriptive analysis which is based on the actual scores from respondents' answers, while the number of samples used was 95 respondents. The results explain that the application as a whole has a very good running system quality with a score of 95.01%. Meanwhile, the hypothesis results from 10 hypotheses, there are 6 hypotheses accepted and 4 hypotheses rejected and the role of mediating variables can be partial and full mediation so that the findings from this research are that system quality has a very significant effect on user satisfaction
Co-Authors Afifah Windi Afriva Khaidir Ethika Ethika Fikri, Hasnul Hadi Rahmanda Helmawati Helmawati Ice Kamela Irda Irda Jhon Veri Linda Wati Mery Trianita Mery Trianita Rika Desiyanti Surya Dharma Surya Dharma Wulandari Titipani Yuhelmi Yuhelmi