Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Proceedings Series on Social Sciences & Humanities
Arif Wahyu Setiawan, Arif Wahyu
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Meningkatkan Keputusan Pembelian Melalui Inovasi Produk, Kualitas Produk dan Citra Merek di Mixue Yogyakarta Setiawan, Arif Wahyu; Fadhilah, Muinah; Hutami, Lusia Tria Hatmanti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.4846

Abstract

The purpose of this study is to determine the influence of product innovation, product quality, and brand image on purchasing decisions. This research is quantitative by taking 108 samples on Mixue consumers in Yogyakarta City. Sampling is carried out by non-probability methods and sampling techniques, namely purposive sampling. Data collection is carried out through sending questionnaire links sent online to respondents. Data analysis by using IBM SPSS applications. The results of this study showed that the product innovation variable (X1) did not have a significant positive effect on purchasing decisions (Y) with a value of 0.105. Then the product quality variable (X2) has a significant positive effect on purchasing decisions (Y) with a value of 0.000. The product innovation variable (X1) has a significant positive effect on brand image (Z) with a value of 0.001. Furthermore, the product quality variable (X2) has a significant positive effect on brand image (Z) with a value of 0.000. And the brand image variable (Z) has a significant positive effect on purchasing decisions (Y) with a value of 0.002. In addition, the results of the study also show that brand image can act as an intervening variable of the influence of product innovation and product quality on the purchasing decisions of Mixue consumers in Yogyakarta City. Keywords: Product Innovation; Product Quality; Brand Image; Purchasing Decision
The Effectiveness of The Multiplication Finger Technique on Students' Understanding of Division Operation Material in Public Elementary School 2 Kaliwungu Setiawan, Arif Wahyu; Purwandari, Ristiana Dyah
Proceedings Series on Social Sciences & Humanities Vol. 19 (2024): Proceedings of Webinar International Globalizing Local Wisdom: Integrating Cultural
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v19i.1354

Abstract

Spelling arithmetic division is one of the things that is difficult in mathematics, especially in elementary schools. This is evidenced by the low evaluation or assessment results on the load. With this concern, the authors conducted research and trials regarding this matter in order to overcome the difficulties and obstacles experienced by students at SD Negeri 2 Kaliwungu, Mandiraja sub-district, Banjarnegara district. The action taken is by applying the Multiple Finger Technique (Teknik Jari Kelipatan). According to L. James Havery (2000) technique is a logical and rational procedure for designing a series of components that are related to each other with the intention of functioning as a unit in an effort to achieve a predetermined goal. While this multiple finger is the use of the fingers in the process of calculating division as a result. The application of this technique is felt to be very effective and able to generate students' understanding in SD Negeri 2 Kaliwungu regarding distribution so that the achievement and enthusiasm of students is increasing.
Co-Authors Hutami, Lusia Tria Hatmanti Muinah Fadhilah, Muinah Ristiana Dyah Purwandari