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All Journal Jurnal Manajemen Terapan dan Keuangan DERIVATIF Jurnal Manajemen dan Kewirausahaan (JMDK) MANAJERIAL EBSJ Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Perilaku dan Strategi Bisnis Performance : Jurnal Bisnis dan Akuntansi International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Community Service Bima Journal : Business, Management and Accounting Journal International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economos : Jurnal Ekonomi dan Bisnis Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Asmara
Hutami, Lusia Tria Hatmanti
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Pengaruh Green Marketing, Inovasi Produk, dan Brand Image Terhadap Minat Beli Sukma P, Fika Riskiana; Susanto, Susanto; Hutami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.433

Abstract

This study aims to determine the effect of Green Marketing, Product Innovation, and Brand Image on Buying Interest in KFC Consumer UST FE Student. Many female students currently buy KFC products. In Indonesia itself, there are various kinds of well-known fast food restaurants in this community such as McDonald's, A&W, Richeese Factory, Hokben, and others. Sometimes we get confused between these restaurants. That's why in this study, researchers want to know what factors influence female students. Researchers narrow down three variables, Green Marketing, Product Innovation, and Brand Image. This research uses quantitative research and selects 100 people (male & female, 18-26 years old, management or accounting study program and purchasing KFC products) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influential factor in influencing product purchase intention was Green Marketing, followed by Brand Image, and the last one that had the least influence was Product Innovation. Keywords: Green Marketing, Product Innovation, Brand Image, Purchase Interest.
Pengaruh Persepsi Risiko, Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee Salsabila, Hana Zahra; Susanto, Susanto; Hutami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.442

Abstract

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.
Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour Maharani, Bernadetta Diansepti; Hutami, Lusia Tria Hatmanti; Isna, Kadek
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6152

Abstract

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN JASA EKSPEDISI POS INDONESIA Hutami, Lusia Tria Hatmanti; Fadhilah, Muinah; Chasanah, Iswatun
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 2 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i2.30223

Abstract

Perkembangan penyedia pelayanan jasa yang semakin bersaing dan terus mengalami perubahan   menuntut perusahaan jasa untuk memenuhi serta memberikan kepuasan terhadap pelanggan. Pemberian nilai yang baik oleh pelanggan dan peningkatan citra merek dapat  memberikan kepuasan bagi pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh nilai pelanggan dan citra merek terhadap kepuasan pelanggan jasa ekspedisi Pos Indonesia pada mahasiswa Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta. Penelitian ini merupakan penelitian lapangan yang bertujuan untuk melihat hubungan antar variabel. Metode penarikan sampel adalah nonprobabilitas, dan teknik pengambilan sampel menggunakan accidental sampling serta sampel yang digunakan adalah 336 responden. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa nilai pelanggan dan citra merek secara simultan berpengaruh posistif dan signifikan terhadap kepuasan pelanggan.
BRAND IMAGE TERHADAP AFFECTIVE LOYALTY DAN DAMPAKNYA TERHADAP WORD OF MOUTH Rosyadah, Marisa Elma; Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1914

Abstract

The formation of a Brand Image can affect the Affective Loyalty to use a product. Before buying a product, consumers will simply form a belief before finally making a choice of a product, then assessing whether the product is suitable and finally making a decision to make a purchase transaction. The sample method is accidental sampling. The questionnaires that were processed were 100. The findings show that brand image is influential positive effect on affective loyalty, affective loyalty has a positive effect on word of mouth brand image has a negative effect on word of mouth. Further results show that affective loyalty mediates brand image and word of mouth.
PENGARUH E-TRUST DAN E-SERVICE QUALITY TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Pelanggan yang Berbelanja di E-Commerce Shopee) Septyandari, Sevin; Kusumaningrum, Nonik; Hutami, Lusia Tria Hatmanti
Derivatif : Jurnal Manajemen Vol 17, No 2 (2023): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i2.1346

Abstract

Teknologi internet mampu memberikan perubahan pada dunia bisnis, serta memberikan kemudahan kepada pengguna dengan adanya transaksi bisnis yang dilakukan menggunakan teknologi. Banyak berbagaie-commercebelanja yang digunakan di Indonesia pada masa sekarang, salah satunya adalahe-commerceShopee. Berdasarkan pembahasaan tersebut tujuan dari penelitian ini adalah menguji pengaruhe-trustdane-service qualityterhadape-loyaltydengane-satisfactionsebagai variabel intervening. Penelitian ini menggunakanmetode kuanitatifdengan mengambil 100 sampel pada pelanggane-commerceShopee di Kota Yogyakarta. Pengambilan sampel dilakukan dengan metodepurposive samplingdimana elemen populasi dipilih berdasarkan kriteria terntentu. Pengumpulan data dilakukan secaraonlinedengan cara mengirimkan link kuesioner kepada responden. Data dianalisis dengan menggunakan aplikasi IBM SPSS. Hasilpenelitian ini menunjukan bahwa variabele-trust(X1) berpengaruh positif akan tetapi tidak signifikan terhadape-satisfaction(Z) dengan nilai 0.134. Kemudian variabele-service quality(X2) berpengaruh positif dan signifikan terhadape-satisfaction(Z) dengan nilai 0.000. Selanjutnya variabele-satisfaction(Z) berpengaruh positif dan signifikan terhadape-loyalty(Y) dengan nilai 0.000. Lalu variabele-trust(X1) memiliki pengaruh positif dan signifikan terhadape-loyalty(Y) dengan nilai 0.023. Terakhir variabele-service quality(X2) berpengaruh positif akan tetapi tidak signifikan terhadape-loyalty(Y). Selain itu hasil penelitian ini juga menunjukan bahwae-satisfaction(Z) tidak mampu memediasie-trust(X1) terhadape-loyalty(Y). selanjutnyae-satisfaction(Z) mampu memediasie-service quality(X2) terhadape-loyalty(Y).Kata kunci:E-Trust, E-Service Quality, E-Satisfaction, E-Loyalty
Financial Technology and Digital Marketing to Improve Business Strategy of Micro, Small and Medium Enterprises Maulida, Alfiatul; Tria Hatmanti Hutami, Lusia; Adi Prabowo , Adia
International Journal Of Community Service Vol. 4 No. 3 (2024): August 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i3.293

Abstract

This community service is carried out to provide education or training related to financial technology and digital marketing as well as financial literacy for MSME actors, Karang Taruna, and young men and women who are interested in MSMEs in Kalibulus Bimomartani, Ngemplak, Sleman, D.I. Yogyakarta. The method used is online lectures and demonstrations via Zoom. Participants listen through a big screen and gather in a range. From the evaluation results after the training, data was obtained that 85% of participants experienced an increased understanding of Financial Technology, Financial Literacy, and Digital Marketing. In addition, 70% of participants reported that they had applied the techniques they had learned. This shows that this community service activity has succeeded in achieving the goals that have been set.
Realme Smartphone Purchase Decisions are Reviewed From Lifestyle, Product Quality and Suitability Prices In Way Kanan Ida Bagus Nyoman Udayana; Hutami, Lusia Tria Hatmanti; Khunaini, Muhammad Romadon
Economos : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.2491

Abstract

The purchase decision is a consideration of a person assessing different options and determining the product from many possibilities. The purpose of this study is to determine the influence of lifestyle, product quality, price suitability on realme smartphone purchase decisions. The study was conducted in Way Kanan Regency by distributing questionnaires to a sample of 100 respondents through probability sampling techniques. Data was analyzed using SPSS 24. Analytical techniques in this study use descriptive analysis, data quality test, classical assumption test, multiple linear regression test, hypothesis testing. The results of this study showed that lifestyle variables influenced purchasing decisions with a significance value of 0.037. The significance value of the product quality variable influencing the purchase decision is 0.009. The price risk variable influences purchasing decisions with a significance value of 0.004. Lifestyle, product quality, and price-related variables influence purchasing decisions with a significance value of 0.000
Penyuluhan Strategi Pemasaran Online bagi Para Pelaku Usaha Kecil dan Menengah di Desa Gantiwarno Klaten Cahya, Agus Dwi; Kusuma, Nala Tri; Ningrum, Nonik Kusuma; Hutami, Lusia Tria Hatmanti; Cahyani, Putri Dwi
Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Vol 3, No 1 (2024): Maret
Publisher : CV Litera Inti Aksara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61813/jlppm.v3i1.103

Abstract

Tujuan utama kegiatan abdimas ini adalah memberikan penyuluhan dan pelatihan terkait dengan strategi pemasaran, edukasi pemanfaatan pemasaran digital, packaging produk dan literasi keuangan. Kegiatan abdimas ini dilaksanakan di Balai Desa Gantiwarno, Klaten dengan jumlah peserta sebanyak 30 orang. Kegiatan abdimas ini juga dibantu oleh mahasiswa Kuliah Kerja Nyata dari Universitas Sarjanawiyata Tamansiswa Yogyakarta (UST). Materi yang disampaikan terkait dengan kebutuhan peserta yang Sebagian besar menghadapi masalah terkait dengan kurang memahami bagaimana melakukan pemasaran secara online atau digital, membuat packaging yang menarik, serta melakukan literasi keuangan yang baik untuk usaha yang sedang dijalankan. Hasil dari abdimas yang dilakukan para peserta abdimas yang berperan sebagai pelaku usaha mulai memahami bagaimana memanfaatkan media sosial untuk dijadikan akun market place, membuat packaging produk yang menarik untuk produk yang dibuat, kemudian para peserta juga sangat terbantu dengan informasi terkait dengan literasi keuangan dalam melakukan usaha bisnis. Implikasi yang dapat diberikan dalam kegiatan abdimas ini adalah pelaku usaha yang ada di Desa Gantiwarno dapat mengembangkan usaha yang mereka jalankan, dan dapat memperluas jangkau pasar untuk menjual produk yang ditawarkan kepada konsumen, produk yang dijual memiliki positioning dibandingkan dengan pesaing, dan lebih meningkatkan pengetahuan terkait dengan literasi keuangan.
PENGARUH KUALITAS DAN INOVASI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK BATRISYIA DENGAN VARIABEL INTERVENING MINAT BELI Nirma, Nirma; Welsa, Henny; Hutami, Lusia Tria Hatmanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 3 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i3.2931

Abstract

The evolution of contemporary market conditions has had numerous significant impacts on the cosmetics sector, particularly Indonesia. The cosmetics sector has seen economic and socio-cultural advancement, as well as changes in lifestyle, resulting in the emergence of a wide variety of beauty products. The purpose of this study is to identify the elements that influence purchase decisions for Batrisyia Herbal Beauty Products in Yogyakarta. This study employs quantitative research methods, with a population of 100 Batrisyia product users serving as the research sample. The research data is based on primary data gathered via a questionnaire. Data Quality Test employs validity and reliability tests. Data Analysis Methods Using Classical Assumption Tests and Multiple Linear Regression Analysis. In this study, the F and t tests, coefficient of determination tests, and Sobel tests were used. Based on the results of the data analysis, Product quality positively and significantly influences purchasing interest; Product innovation does not significantly affect purchasing interest; Product quality positively and significantly influences purchasing decisions; Product interest positively and significantly influences purchasing decisions
Co-Authors Adi Prabowo , Adia Agus Dwi Cahya Alfiatul Maulida, Alfiatul Alika, Azza Putri Ambar Lukitaningsih Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Budi Setiawan Cahyaning, Enggar Kartika Chasanah, Iswatun Dewi, Siskana Fauzi, Muhamad Ardan Henny Welsa IBN Udayana, IBN Ida Bagus Nyoman Udayana Imam, Herdin Ismul Khobir Isna, Kadek Jehadut, Gratsia Yuni Kartika Jesi Kasidi, Davet Khunaini, Muhammad Romadon kusuma, nala tri Kusumaningrum, Nonik Larasati, Adelia Ayu Maharani, Bernadetta Diansepti Muinah Fadhilah, Muinah Nirma Nirma Nonik Kusuma Ningrum Octaviawati, Erika Hestiana Pamungkas, Linda Prasetia, Rizky Edi Prasetyawati, Arsita Pratama, Nico Pratama, Yhoga Heru Putri Dwi Cahyani, Putri Dwi Riskin Hidayat Rosyadah, Marisa Elma Salsabila, Hana Zahra Sekartyasmara, Wulan Septyandari, Sevin Septyarini, Epsilandri Setiawan, Eko Agus Sukma P, Fika Riskiana Supardin, Lalu Susanto Susanto