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All Journal AGRIEKONOMIKA Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan KACANEGARA Jurnal Pengabdian pada Masyarakat JURNAL PengaMAS AGROMIX AGRISCIENCE Journal of Supply Chain and Entrepreneurship
Dian Eswin Wijayanti, Dian Eswin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Optimizing the 7P Marketing Mix Strategy to Improve Local Supply Chain Competitiveness: Insights from Tatochis Corn Chips MSME Nisa’, Siti Mufarohatin; Hasan , Fuad; Wijayanti, Dian Eswin
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 1 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i1.4

Abstract

Aim: Purpose: This study aims to explore the implementation of the 7P marketing mix strategy to improve the competitiveness of micro, small, and medium enterprises (MSMEs), with a focus on UD. Tajul Anwar, a local corn chip producer in Bangkalan, Indonesia.Method: A qualitative descriptive approach was used, involving observations, interviews, and questionnaires with key informants including the business owner, employees, resellers, and consumers. The data were analyzed through data reduction, display, and conclusion drawing, with triangulation applied to ensure data validity.Findings: The results reveal that product variety, improved packaging, accurate pricing, direct and indirect distribution, digital promotion, employee involvement, and enhanced service processes are crucial factors in strengthening market competitiveness. The use of the 7P framework allows for a comprehensive evaluation of marketing strategies and highlights the need for continuous adaptation in MSMEs.Significance: This research contributes practical insights for MSME practitioners by offering a structured marketing strategy that aligns with consumer expectations and business sustainability. The findings also provide a valuable reference for future studies aiming to develop competitive strategies for small businesses in local markets.
CO2 Emissions and Subjective Well-Being: Empirical Evidence from The Southeast Asian Population Priyanto, Moh. Wahyudi; Wijayanti, Dian Eswin; Hilmi, Yahya Shafiyuddin
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 25, No 1 (2024): JEP 2024
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v25i1.23483

Abstract

An increasing amount of carbon dioxide (CO2) affects the planet and people. As a primary contributor to climate change, CO2 has been a subject of discussion among researchers. Many have been studying the complex relationship and impact of CO2. However, a study examining the influence of increased CO2 emissions on human subjective well-being is limited. This study aims to fill the gap by utilizing a sample of 9,724 Southeast Asians from the Seventh World Values Survey (2017-2021). Well-being is measured using a subjective approach, such as happiness and life satisfaction. The ordered probit regression analysis indicates that increased per capita CO2 emissions decrease happiness and life satisfaction. Additionally, the higher individuals' financial and health levels, the higher their relationship with their happiness and life satisfaction will be. This study encourages further research investigating a specific country's relationship between CO2 emissions and the well-being of its population.
Sosialisasi Follow Like Comment Share(FLCS) sebagai media promosi untuk meningkatkan penjualan ayam bakar Pak’D Surabaya Wijayanti, Dian Eswin; Haryani, Siska Dwi; Agustina, Winda
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 7, No 4 (2024): November
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v7i4.2239

Abstract

Pesatnya perkembangan media sosial yang ada di Indonesia memberikan dampak besar terhadap dunia pemasaran. Pengabdian ini bertujuan untuk meningkatkan promosi dan pemasaran di Ayam Bakar Pak 'D'. Metode yang digunakan dalam pemaparan materi aplikasi FLCS (follow, like, comment, share), diskusi, dan pelatihan penggunaan aplikasi TikTok dan Instagram sebagai media promosi. Alur pelaksanaan terbagi dalam tiga tahapan, meliputi tahap observasi, sosialisasi dan pelatihan, evaluasi. Hasil observasi didapatkan permasalahan yang dialami di kegiatan marketing Ayam bakar Pak ‘D’ dirasa kurang efisien. Pemilik usaha perlu mempertimbangkan penggunaan Digital marketing dalam kegiatan marketing. Digital marketing adalah strategi atau Upaya yang digunakan untuk melakukan pemasaran dan mempromosikan produk melalui beberapa media digital seperti sosial media. FLCS (follow, like, comment, share) merupakan salah satu kegiatan marketing yang rencana dapat dilakukan di Ayam Bakar Pak ‘D’. Adapun kegiatan new marketing lainnya adalah upload konten di Instagram dengan penambahan lokasi dan kata-kata untuk memberikan umpan balik kepada views
Food consumption pattern and food security status of maize farmer households in Galis District, Bangkalan Setiani, Setiani; Wijayanti, Dian Eswin; Priyanto, Moh. Wahyudi
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4669

Abstract

Introduction: This study examines the food consumption patterns and food security status of corn farming households in Paterongan Village, Galis Subdistrict, Bangkalan Regency, Madura Island, Indonesia. The research is conducted within the context of the low food security levels in Indonesia, despite the implementation of the Sustainable Development Goals (SDGs) since 2015. Paterongan Village serves as an interesting case study due to its high corn production but also a high poverty rate, which raises concerns regarding household-level food security. This study aims to identify the factors influencing food security among corn farmers in the area. Methods: This research uses a descriptive quantitative approach, collecting data through interviews and questionnaires with 76 female corn farmers. The 24-hour food recall technique was applied to assess food consumption patterns and calculate the Household Dietary Diversity Score (HDDS). Binary logistic regression analysis was conducted to identify the factors influencing food security. Results: The findings indicate that the food consumption patterns are relatively limited in diversity, with most households primarily consuming cereals, vegetables, oils, legumes, and fish. The average HDDS score is 7.1, with 67% of households classified as food insecure. Conclusion: The logistic regression analysis identified education level, household income, and the utilization of home gardens as significant factors that improve food security.
MENGOPTIMALKAN POTENSI LOKAL DAN EKONOMI MELALUI INISIASI PENANAMAN KELOR DI DESA SOTABAR KECAMATAN PASEAN KABUPATEN PAMEKASAN Ni'mah, Zumrotun; Wijayanti, Dian Eswin; Satriatama, Adimas Rizqi; Auliansyah, Anggi
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Publisher : LPPM UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v6i3.7176

Abstract

Kondisi lahan yang kering menjadikan sebagian besar wilayah pedesaan masih dihadapkan pada tantangan serius terkait ketahanan pangan dan tingkat pendapatan yang rendah. Berada di pesisir pantai membuat tanah Desa Sotabar kurang subur sehingga mengakibatkan produksi pertanian di Desa Sotabar semakin menurun setiap tahunnya. kegiatan ini bertujuan untuk memberdayakan masyarakat desa Sotabar dengan membudidayakan pohon kelor sebagai pangan dan potensi ekonomi lokal sebagai upaya pembangunan berkelanjutan desa dan kesejahteraan masyarakat desa Sotabar. Kegiatan ini dilakukan melalui tiga tahap yaitu persiapan, pelaksanaan kegiatan, dan evaluasi. Antusiasme peserta untuk mengikuti kegiatan ini sangat tinggi, terlihat dari banyaknya peserta yang mengikuti kegiatan. Materi yang disampaikan yaitu pengenalan, pemanfaatan, serta bagaimana cara menanam tanaman kelor yang baik meliputi teknik budidaya baik secara generatif maupun vegetatif, prospek bisnis dan agrowisata dari kelor. Selain sosialisasi juga dilakukan kegiatan penanaman pohon kelor bersama peserta Berdasarkan hasil kegiatan diperoleh bahwa terjadi peningkatan wawasan peserta dalam budidaya dan potensi tanaman kelor. Kegiatan ini dapat dianggap berhasil karena telah mencapai tujuan utamanya, yaitu meningkatkan pengetahuan masyarakat tentang kelor dan meningkatkan wawasan dalam potensi bisnis kelor. Kendala yang dihadapi para peserta adalah akses dan keterbatasam sumberdaya untuk budidaya kelor. Sehingga diperlukan dukungan dan koordinasi yang baik dari pihak-pihak terkait.
EFISIENSI PEMASARAN UBI JALAR DIKECAMATAN SIDOREJO, KABUPATEN MAGETAN Istiqomah, Istiqomah; Hasan, Fuad; Wijayanti, Dian Eswin
Agriscience Vol 6, No 3: November 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v6i3.31361

Abstract

This study aims to identify marketing institutions and channels along with their functions, analyze marketing margins, farmer’s share, and sweet potato marketing efficiency in Sidorejo District, Magetan Regency. Data were collected using structured interviews with farmers and marketing institutions. Data were analyzed descriptively quantitatively. The results show that the marketing institutions involved in sweet potato distribution in Sidorejo District consist of middlemen, collectors, and retailers, with the dominant role held by middlemen and retailers. The marketing channels are formed into four channels, and each marketing institution carries out marketing functions that include transportation, packaging, and storage. Some channels show high marketing efficiency values mathematically, but the farmer’s share received by farmers remains low, this indicates an imbalance in the distribution of profits between marketing actors 
Fishermen's perceptions of climate change impacts on livelihoods: a weighted average index (WAI) analysis in Bangkalan, Madura Island Rohimah, Ainur; Setiani, Setiani; Priyanto, Moh. Wahyudi; Wijayanti, Dian Eswin
Agriekonomika Vol 14, No 2: October 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i2.33681

Abstract

Climate change presents a global challenge with significant implications for livelihood sustainability, particularly in coastal communities. This study explores fishermen's perceptions of climate change and its impacts on their livelihoods in Bangkalan Regency, Madura Island, Indonesia, a region where communities are directly affected through altered weather patterns, rising sea temperatures, and disrupted fishery ecosystems. Employing a quantitative approach, data were collected from 94 fishermen in Banyusangkah Village, Tanjungbumi Sub-district, selected via simple random sampling. The Weighted Average Index (WAI) method was used to analyze perceptions. The results indicate a high level of awareness among fishermen regarding certain climate phenomena, such as increased sea temperatures and the frequency of heavy rainfall, which they perceive as directly affecting fish catches and fishing safety. However, awareness of slower-onset, long-term impacts, such as tidal flooding and coastal erosion, remains low. These findings underscore the critical need for targeted educational outreach and policy interventions designed to foster community-based adaptation strategies, thereby enhancing the resilience of fishing communities in the face of increasingly uncertain environmental changes.
Co-Authors Auliansyah, Anggi Fuad Hasan Haryani, Siska Dwi Hasan , Fuad Hilmi, Yahya Shafiyuddin istiqomah istiqomah Ni'mah, Zumrotun Nisa’, Siti Mufarohatin Priyanto, Moh. Wahyudi Rohimah, Ainur Satriatama, Adimas Rizqi Setiani Setiani, Setiani Winda Agustina