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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan KACANEGARA Jurnal Pengabdian pada Masyarakat JURNAL PengaMAS AGROMIX Journal of Indonesian Tourism, Hospitality and Recreation AGRISCIENCE Journal of Supply Chain and Entrepreneurship
Dian Eswin Wijayanti, Dian Eswin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Optimizing the 7P Marketing Mix Strategy to Improve Local Supply Chain Competitiveness: Insights from Tatochis Corn Chips MSME Nisa’, Siti Mufarohatin; Hasan , Fuad; Wijayanti, Dian Eswin
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 1 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i1.4

Abstract

Aim: Purpose: This study aims to explore the implementation of the 7P marketing mix strategy to improve the competitiveness of micro, small, and medium enterprises (MSMEs), with a focus on UD. Tajul Anwar, a local corn chip producer in Bangkalan, Indonesia.Method: A qualitative descriptive approach was used, involving observations, interviews, and questionnaires with key informants including the business owner, employees, resellers, and consumers. The data were analyzed through data reduction, display, and conclusion drawing, with triangulation applied to ensure data validity.Findings: The results reveal that product variety, improved packaging, accurate pricing, direct and indirect distribution, digital promotion, employee involvement, and enhanced service processes are crucial factors in strengthening market competitiveness. The use of the 7P framework allows for a comprehensive evaluation of marketing strategies and highlights the need for continuous adaptation in MSMEs.Significance: This research contributes practical insights for MSME practitioners by offering a structured marketing strategy that aligns with consumer expectations and business sustainability. The findings also provide a valuable reference for future studies aiming to develop competitive strategies for small businesses in local markets.
CO2 Emissions and Subjective Well-Being: Empirical Evidence from The Southeast Asian Population Priyanto, Moh. Wahyudi; Wijayanti, Dian Eswin; Hilmi, Yahya Shafiyuddin
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 25, No 1 (2024): JEP 2024
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v25i1.23483

Abstract

An increasing amount of carbon dioxide (CO2) affects the planet and people. As a primary contributor to climate change, CO2 has been a subject of discussion among researchers. Many have been studying the complex relationship and impact of CO2. However, a study examining the influence of increased CO2 emissions on human subjective well-being is limited. This study aims to fill the gap by utilizing a sample of 9,724 Southeast Asians from the Seventh World Values Survey (2017-2021). Well-being is measured using a subjective approach, such as happiness and life satisfaction. The ordered probit regression analysis indicates that increased per capita CO2 emissions decrease happiness and life satisfaction. Additionally, the higher individuals' financial and health levels, the higher their relationship with their happiness and life satisfaction will be. This study encourages further research investigating a specific country's relationship between CO2 emissions and the well-being of its population.
Sosialisasi Follow Like Comment Share(FLCS) sebagai media promosi untuk meningkatkan penjualan ayam bakar Pak’D Surabaya Wijayanti, Dian Eswin; Haryani, Siska Dwi; Agustina, Winda
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 7, No 4 (2024): November
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v7i4.2239

Abstract

Pesatnya perkembangan media sosial yang ada di Indonesia memberikan dampak besar terhadap dunia pemasaran. Pengabdian ini bertujuan untuk meningkatkan promosi dan pemasaran di Ayam Bakar Pak 'D'. Metode yang digunakan dalam pemaparan materi aplikasi FLCS (follow, like, comment, share), diskusi, dan pelatihan penggunaan aplikasi TikTok dan Instagram sebagai media promosi. Alur pelaksanaan terbagi dalam tiga tahapan, meliputi tahap observasi, sosialisasi dan pelatihan, evaluasi. Hasil observasi didapatkan permasalahan yang dialami di kegiatan marketing Ayam bakar Pak ‘D’ dirasa kurang efisien. Pemilik usaha perlu mempertimbangkan penggunaan Digital marketing dalam kegiatan marketing. Digital marketing adalah strategi atau Upaya yang digunakan untuk melakukan pemasaran dan mempromosikan produk melalui beberapa media digital seperti sosial media. FLCS (follow, like, comment, share) merupakan salah satu kegiatan marketing yang rencana dapat dilakukan di Ayam Bakar Pak ‘D’. Adapun kegiatan new marketing lainnya adalah upload konten di Instagram dengan penambahan lokasi dan kata-kata untuk memberikan umpan balik kepada views
Food consumption pattern and food security status of maize farmer households in Galis District, Bangkalan Setiani, Setiani; Wijayanti, Dian Eswin; Priyanto, Moh. Wahyudi
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4669

Abstract

Introduction: This study examines the food consumption patterns and food security status of corn farming households in Paterongan Village, Galis Subdistrict, Bangkalan Regency, Madura Island, Indonesia. The research is conducted within the context of the low food security levels in Indonesia, despite the implementation of the Sustainable Development Goals (SDGs) since 2015. Paterongan Village serves as an interesting case study due to its high corn production but also a high poverty rate, which raises concerns regarding household-level food security. This study aims to identify the factors influencing food security among corn farmers in the area. Methods: This research uses a descriptive quantitative approach, collecting data through interviews and questionnaires with 76 female corn farmers. The 24-hour food recall technique was applied to assess food consumption patterns and calculate the Household Dietary Diversity Score (HDDS). Binary logistic regression analysis was conducted to identify the factors influencing food security. Results: The findings indicate that the food consumption patterns are relatively limited in diversity, with most households primarily consuming cereals, vegetables, oils, legumes, and fish. The average HDDS score is 7.1, with 67% of households classified as food insecure. Conclusion: The logistic regression analysis identified education level, household income, and the utilization of home gardens as significant factors that improve food security.
MENGOPTIMALKAN POTENSI LOKAL DAN EKONOMI MELALUI INISIASI PENANAMAN KELOR DI DESA SOTABAR KECAMATAN PASEAN KABUPATEN PAMEKASAN Ni'mah, Zumrotun; Wijayanti, Dian Eswin; Satriatama, Adimas Rizqi; Auliansyah, Anggi
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Publisher : LPPM UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v6i3.7176

Abstract

Kondisi lahan yang kering menjadikan sebagian besar wilayah pedesaan masih dihadapkan pada tantangan serius terkait ketahanan pangan dan tingkat pendapatan yang rendah. Berada di pesisir pantai membuat tanah Desa Sotabar kurang subur sehingga mengakibatkan produksi pertanian di Desa Sotabar semakin menurun setiap tahunnya. kegiatan ini bertujuan untuk memberdayakan masyarakat desa Sotabar dengan membudidayakan pohon kelor sebagai pangan dan potensi ekonomi lokal sebagai upaya pembangunan berkelanjutan desa dan kesejahteraan masyarakat desa Sotabar. Kegiatan ini dilakukan melalui tiga tahap yaitu persiapan, pelaksanaan kegiatan, dan evaluasi. Antusiasme peserta untuk mengikuti kegiatan ini sangat tinggi, terlihat dari banyaknya peserta yang mengikuti kegiatan. Materi yang disampaikan yaitu pengenalan, pemanfaatan, serta bagaimana cara menanam tanaman kelor yang baik meliputi teknik budidaya baik secara generatif maupun vegetatif, prospek bisnis dan agrowisata dari kelor. Selain sosialisasi juga dilakukan kegiatan penanaman pohon kelor bersama peserta Berdasarkan hasil kegiatan diperoleh bahwa terjadi peningkatan wawasan peserta dalam budidaya dan potensi tanaman kelor. Kegiatan ini dapat dianggap berhasil karena telah mencapai tujuan utamanya, yaitu meningkatkan pengetahuan masyarakat tentang kelor dan meningkatkan wawasan dalam potensi bisnis kelor. Kendala yang dihadapi para peserta adalah akses dan keterbatasam sumberdaya untuk budidaya kelor. Sehingga diperlukan dukungan dan koordinasi yang baik dari pihak-pihak terkait.
EFISIENSI PEMASARAN UBI JALAR DIKECAMATAN SIDOREJO, KABUPATEN MAGETAN Istiqomah, Istiqomah; Hasan, Fuad; Wijayanti, Dian Eswin
Agriscience Vol 6, No 3: November 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v6i3.31361

Abstract

This study aims to identify marketing institutions and channels along with their functions, analyze marketing margins, farmer’s share, and sweet potato marketing efficiency in Sidorejo District, Magetan Regency. Data were collected using structured interviews with farmers and marketing institutions. Data were analyzed descriptively quantitatively. The results show that the marketing institutions involved in sweet potato distribution in Sidorejo District consist of middlemen, collectors, and retailers, with the dominant role held by middlemen and retailers. The marketing channels are formed into four channels, and each marketing institution carries out marketing functions that include transportation, packaging, and storage. Some channels show high marketing efficiency values mathematically, but the farmer’s share received by farmers remains low, this indicates an imbalance in the distribution of profits between marketing actors 
The Effect of Products and Services on The Intention to Revisit Coastal Tourism Destinations in Madura Island Wijayanti, Dian Eswin; Priyanto, Moh. Wahyudi; Qomariyah, Nor; Suprapti, Isdiana
Journal of Indonesian Tourism, Hospitality and Recreation Vol 7, No 1 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v7i1.62932

Abstract

ABSTRACTTourism is a strategic sector that has a multiplier effect on other sectors, including reducing poverty and increasing the income of residents around the destination. This is evidenced by the increase in the country's foreign exchange. Its potential must be maximized by making destinations friendly and comfortable for tourists, to create satisfaction and good experiences that lead to revisit. There is a strong hypothesis about the role of tourist destination products and services in increasing tourist satisfaction. Therefore, this research aims to explore the effect of destination products and services on tourists' intention to revisit. Using convenience sampling techniques, 89 tourists from Batu Kerbuy Beach, Pamekasan and Telaga Biru Beach, Bangkalan were interviewed. We found that tourists were dissatisfied with 4 types of products and services, namely service; cleanliness of service employees; courtesy of service employees; and availability of public transportation. Meanwhile, perception of accommodation and food and drink quality varied (there was no dominant perception). This needs to be resolved because ordered probit regression analysis shows that products and services (facilities) were found to have a positive effect on tourists' intention to revisit. In addition, age, income, fulfillment of needs, and assessment of destinations that are worth it have a positive effect on tourist intentions. This study can be a scientific consideration for local governments to make policies. ABSTRAKPariwisata adalah sektor strategis yang memberikan multiplier efek pada sektor lainnya, diantaranya mengurangi kemiskinan dan meningkatkan pendapatan penduduk sekitar destinasi. Hal itu dibuktikan oleh peningkatan devisa negara. Potensinya harus dimaksimalkan dengan cara membuat destinasi yang ramah dan nyaman bagi wisatawan, supaya menciptakan kepuasan dan pengalaman yang baik sehingga berujung pada kunjungan kembali. Ada hipotesis yang kuat terhadap peran produk dan jasa destinasi wisata terhadap peningkatan kepuasan wisatawan. Oleh karena itu, penelitian ini bertujuan untuk mengeksplorasi efek produk dan jasa destinasi terhadap niat wisatawan untuk berkunjung kembali. Wawancara dengan teknik convenience sampling dilakukan kepada 89 wisatawan Pantai Batu Kerbuy, Pamekasan dan Pantai Telaga Biru, dan Bangkalan. Kami menemukan bahwa wisatawan tidak puas terhadap 4 jenis produk dan jasa, yakni pelayanan; kerapian petugas pelayanan; kesopanan petugas pelayanan; dan transportasi umum. Sedangkan persepsi terhadap akomodasi dan kualitas makanan dan minuman bervariasi (tidak ada persepsi yang dominan). Hal ini perlu diselesaikan karena analisis regresi ordered probit menunjukkan bahwa produk dan jasa (fasilitas) ditemukan memiliki efek positif terhadap niat wisatawan untuk berkunjung kembali. Selain itu, usia, pendapatan, pemenuhan kebutuhan, dan penilaian destinasi yang worth it ditemukan memiliki efek positif terhadap niat wisatawan. studi ini bisa menjadi pertimbangan ilmiah bagi pemerintah daerah untuk membuat kebijakan.
Co-Authors Auliansyah, Anggi Fuad Hasan Haryani, Siska Dwi Hasan , Fuad Hilmi, Yahya Shafiyuddin Isdiana Suprapti istiqomah istiqomah Ni'mah, Zumrotun Nisa’, Siti Mufarohatin Priyanto, Moh. Wahyudi Qomariyah, Nor Satriatama, Adimas Rizqi Setiani Setiani, Setiani Winda Agustina