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Pengaruh Platform Digital (Gofood, Grabfood Dan Shopeefood) Terhadap Peningkatan Pendapatan UMKM Kuliner Nurhabibah Nasution; Vidya Fathimah
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.659

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh penggunaan platform digital (GoFood, GrabFood, dan ShopeeFood) terhadap peningkatan pendapatan UMKM kuliner di Kecamatan Medan Maimun serta membandingkan pendapatan UMKM sebelum dan sesudah menggunakan platform digital dari tahun 2023-2025. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Populasi penelitian berjumlah 773 UMKM kuliner, sedangkan sampel sebanyak 89 responden yang ditentukan menggunakan teknik purposive sampling dengan rumus Slovin. Pengumpulan data dilakukan melalui observasi, kuesioner, dan dokumentasi. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear sederhana, koefisien determinasi dan uji t dengan bantuan IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa platform digital berpengaruh positif dan signifikan terhadap peningkatan pendapatan UMKM kuliner di Kecamatan Medan Maimun. Selain itu, hasil penelitian juga menunjukkan adanya perbedaan pendapatan UMKM sebelum dan sesudah menggunakan platform digital, yang ditandai dengan meningkatnya omzet, jumlah transaksi, jumlah pelanggan, dan keuntungan usaha. Dengan demikian, pemanfaatan platform digital terbukti menjadi salah satu strategi pemasaran yang efektif dalam meningkatkan pendapatan UMKM kuliner.
ANALISIS LAJU PERTUMBUHAN PRODUK DOMESTIK BRUTO (PDB) DI INDONESIA PERIODE 2021–2025 Vidya Fathimah
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 2 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i2.3074

Abstract

Gross Domestic Product (GDP) is one of the main indicators used to measure the performance and development of a country’s economy. GDP growth reflects changes in the production capacity of goods and services generated by an economy over time. This study aims to analyze the development of Indonesia’s GDP growth rate during the 2021–2025 period and identify growth dynamics based on business sectors and expenditure components. This research employs a descriptive quantitative approach using secondary data obtained from Statistics Indonesia (BPS), particularly the official statistical release on Indonesia’s economic growth in 2025. The results show that Indonesia’s economy experienced a strong recovery at the beginning of the observation period. Economic growth increased from 3.70 percent in 2021 to 5.31 percent in 2022. Subsequently, growth slowed to 5.05 percent in 2023 and 5.03 percent in 2024 before increasing again to 5.11 percent in 2025. Therefore, during 2021–2025, Indonesia’s economy demonstrated relatively stable growth around 5 percent after the post-pandemic recovery phase. In 2025, economic growth was primarily supported by exports of goods and services, which grew by 7.03 percent, transportation and warehousing by 8.78 percent, other services by 9.93 percent, and manufacturing by 5.30 percent. From the expenditure perspective, household consumption remained the largest component, accounting for 53.88 percent of GDP, while exports recorded the highest growth at 7.03 percent. These findings indicate that Indonesia’s economic resilience during the study period was supported by a combination of domestic consumption, investment, industrial activity, and stronger exports. Keywords: Gross Domestic Product, Economic growth, Business sectors, Expenditure, Indonesia