Mia Nurislamiah
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PERAN PUBLIC RELATIONS DI ERA ARTIFICIAL INTELLIGENCE Mia Nurislamiah; Rifqi Fauzi
Communicative : Jurnal Dakwah dan Komunikasi Vol 4 No 2 (2023): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This research aims to find out how the role of public relations in the era of artificial intelligence. The research method is carried out using a qualitative method that focuses on library research. The data collection technique uses library techniques by collecting library materials related to the object of discussion under study. The results of the literature study show that ways are needed to strengthen data analysis and various skills to remain relevant and effective in the era of artificial intelligence. These include utilising technology and data analysis tools to obtain accurate and clear information, understanding how to process data and create reports that are easy to understand, improving the quality of media relations to remain relevant and effective in the AI era, building good relationships with the media and understanding emerging media trends. Strengthening publication strategies and improving the quality of content presented to the media, responding quickly to communication crises in the era of artificial intelligence, being able to utilise technology and data analysis tools to identify potential crises, and being able to create stand-by statements, draft press releases, and hold press conferences to respond effectively to communication crises.
KOMUNIKASI INTERPERSONAL KIYAI DALAM MENINGKATKAN SIKAP RELIGIUSITAS SANTRI MELALUI TRADISI SOWAN Mia Nurislamiah; Rifki Fauzi; Hani Fatul Muzayyanah
Communicative : Jurnal Dakwah dan Komunikasi Vol 4 No 1 (2023): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract : Pondok Pesantren is a traditional Islamic educational institution in Indonesia which has an important role in religious education and the formation of the character of students. Interpersonal communication between the Kiayi (founder or leader of the pesantren) and the santri is very important in building close relationships and mutual understanding. Kiayi have strong authority and influence in guiding and fostering santri. Through the sowan tradition it becomes a means for direct communication and provides personal religious teachings and spiritual advice. Improving the religious attitude of the santri is the main goal, and interpersonal communication through the sowan tradition is expected to motivate, inspire and assist the santri in their daily religious practices. This study aims to determine the sowan tradition at the Khas Kempek Putri Islamic Boarding School Al Nashir Al Manshur, to find out the verbal and non-verbal communication of clerics in increasing the religiosity of students through the sowan tradition at the Khas Kempek Putri Islamic boarding school, Asrama Al Nashir Al Manshur. The research methodology uses qualitative methods with a descriptive approach. The data source for this research was obtained from interviews with several informants including Kiayi and Santri at the Islamic boarding school Khas Kempek Putri Asrama Al Nashir Al Manshur. Data collection techniques were taken through observation, interviews and documentation. Besides that, the data were analyzed by the steps of data collection, data reduction, data display and drawing conclusions. The results of this study indicate that the kiai's interpersonal communication through the sowan tradition has an important role in increasing the religious attitude of the santri. The kiai's verbal communication can provide proper religious understanding and advice to the santri, while the kiai's nonverbal communication can help the santri understand religious values better. Keywords: Interpersonal Communication, Kiayi, Religious Attitude, Santri, Sowan
Pendampingan Konten Kreatif Dakwah Digital Di Pondok Pesantren Riyadlatul Ulum Lampung Timur Anton Widodo; Agam Anantama; Siroy Kurniawa; Mia Nurislamiah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i2.3992

Abstract

The development of digital technology has brought significant changes to communication patterns in society, including the practice of Islamic da‘wah. Da‘wah, which was traditionally delivered through conventional face-to-face methods, has gradually transformed into digital da‘wah that utilizes internet-based media and creative content. Islamic boarding schools (pondok pesantren) as Islamic educational institutions play a strategic role in responding to this transformation, particularly in preparing students (santri) to actively participate in da‘wah activities that are adaptive to the digital era. This study aims to conceptually examine the mentoring of creative digital da‘wah content at Pondok Pesantren Riyadlatul Ulum, East Lampung, as an effort to strengthen Islamic da‘wah in the digital age. The research employs a qualitative approach using a library research method by reviewing and analyzing relevant academic literature, including scholarly journal articles, reference books, and official publications related to digital da‘wah, creative content, digital literacy, and the role of Islamic boarding schools. The findings indicate that mentoring creative digital da‘wah content plays an important role in enhancing students’ digital literacy, creativity, and awareness of ethical media practices. Furthermore, such mentoring contributes to strengthening the institutional capacity of Islamic boarding schools as centers of moderate, contextual, and sustainable digital da‘wah. Therefore, mentoring creative digital da‘wah content can be regarded as a relevant strategy for developing pesantren-based Islamic da‘wah in the contemporary digital era.