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All Journal INTERACTION: Jurnal Pendidikan Bahasa Nivedana : Jurnal Komunikasi dan Bahasa
Mike Indarsih
Universitas Bina Sarana Informatika
Religion Arts Humanities Education Languange, Linguistic, Communication & Media

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Revitalization of Social Media Communication Ethics in Building a Sublime and Civilized Indonesian Culture Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i1.4443

Abstract

Humans are essentially the most adaptive creatures to the changes and developments of the times, especially in using technology in communicating. This is because technological developments are felt to be able to meet the needs and quality of life. The development and acceleration of the current 4.0 ways of communicating, has a side effect, namely the wider freedom of humans to express thoughts and feelings expressively as communicators. So that the boundaries that have been consistently understood and practiced for decades as guidelines for etiquette are now increasingly blurred and replaced with new phrases, icons, and emoticons as symbols of facial expressions. The courage of the communicators is also since social media allows communication participants to exchange messages without knowing their real identities/using anonymous accounts. This study aims to see and observe what kinds of conversations invite comments and have the potential to violate ethics. The method used is participatory observation and uses primary data, namely trending topics on Twitter social media. The findings are that the content that often invites reactions is conversations about religion, political choices, and statements that are considered lies. It is necessary to apply communication ethics on social media to become guidelines for cyber casting.
The Strategy of Ziswaf Ctarsa Institution in Increasing Public Trust through Social Media Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah; Muhammad Zulfikar
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4913

Abstract

Public trust is an essential aspect of a non-profit organization like ZISWAF CTARSA. The existence of public trust will increase the amount of public fundraising in the form of zakat, infaq, endowments and sadaqah, which will then be distributed to those in need. Public trust allows the ZISWAF CTARSA institution to carry out its business objectives smoothly. The purpose of this research is to find out the strategy of the ZISWAF CTARSA Institute in increasing public trust and to find out how optimal the content of the ZISWAF CTARSA Institute is in building public trust. The method used is a qualitative method. Sources of data in the form of primary data, namely interviews and observations. And secondary data sources in the form of documentation studies. Data analysis used qualitative techniques, which included inductive, deductive and comparative analysis. The results of the study show that the communication strategies implemented include: a) A team that is specifically responsible for social media management, b) Consistency of communication styles on social media, c) Interesting and trend-following content, d) Digitalization of zakat, e) Open communication with the public through social media and f) Development of artificial intelligence to analyze zakat management and the impact of implementing the program. Then, the primary strategy for creating public trust is by sharing content that contains sharing of success stories and testimonials from beneficiaries. However, this strategy could be more effective. The image of the ZISWAF CTARSA institution is a wish image. The ZISWAF CTARSA Institute runs a business by applying CSR principles, which are its identity and image as a company that aims to be able to help people experiencing poverty and prosper the community equally.
IMPLEMENTASI MARKETING PUBLIC RELATIONS NITYA AESTHETIC CLINIC DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLINIK KECANTIKAN PREMIUM Mike Indarsih; Horidatul Bakiyah; Fajar Diah Astuti; Afdaliza; Siti Alpiah; Puput Martanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2857

Abstract

This study analyzes the marketing public relations strategy of Nitya Aesthetic Clinic in building its brand image as a premium beauty clinic in Citra Raya, Tangerang. The growing demand for high-quality aesthetic services in suburban areas requires effective communication strategies to remain competitive. This research employs a qualitative approach using a case study method and a constructivist paradigm. Data were collected through in-depth interviews, direct observations, and documentation. The theoretical framework is based on Thomas L. Harris’s marketing public relations concept, which includes push, pull, and pass strategies. The findings reveal that Nitya Aesthetic Clinic integrates all three strategies: push through direct promotions such as events and exhibitions, pull through educational content, storytelling, and the use of digital media, and pass through collaborations with influencers and KOL (key opinion leaders) that reinforce its premium image. Internal factors such as consistent SOP-based services, staff training, and regular evaluations further strengthen the brand image. The synergy between external communication strategies and high-standard internal services effectively positions Nitya Aesthetic Clinic as a trusted and competitive premium beauty clinic within the rapidly growing aesthetic industry. Keywords: Marketing Public Relations, Brand Image
Co-Authors Afdaliza Fajar Diah Astuti Hani Yuniani Horidatul Bakiyah Muhammad Zulfikar Puput Martanto Siti Alpiah