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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Eastasouth Journal of Impactive Community Services
Siti Alpiah
Universitas Esa Unggul
Religion Arts Humanities Education Social Sciences

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Kajian Kualitas Air Rumah Tangga pada Kawasan Permukiman Padat Penduduk di Kembangan Utara, Jakarta Barat Adhista Triasa Renggananta; Christian Dwi Putra Widjaya; Rezayanti Novia Putrika Dewi; Siti Alpiah; SA Pratiwi; Desy Agung; Arif Rahman; Jakfat Haekal; Indra Putra Salim; Arys Andhikatama
Eastasouth Journal of Impactive Community Services Vol 4 No 03 (2026): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v4i03.593

Abstract

Aktivitas manusia dan kepadatan penduduk yang tinggi berpengaruh terhadap penurunan kualitas air di kawasan permukiman padat. Penelitian ini bertujuan mengidentifikasi faktor penyebab penurunan kualitas air, menganalisis hubungan kepadatan penduduk dengan kualitas air, serta merumuskan upaya pengelolaan lingkungan. Penelitian menggunakan metode campuran (mixed methods) dengan teknik grab sampling, observasi, wawancara, dan penyebaran kuesioner kepada 70 responden. Hasil penelitian menunjukkan bahwa 92% responden menyatakan wilayahnya memiliki sanitasi dan drainase yang kurang memadai, sedangkan 85% responden menilai aktivitas domestik dan keterbatasan lahan memengaruhi kualitas air. Secara fisik, air tanah cenderung keruh, berbau, dan berwarna, sementara hasil pengukuran kimia menunjukkan nilai pH berada di bawah standar baku mutu air bersih. Sebaliknya, air PDAM memiliki kualitas lebih baik. Upaya perbaikan dapat dilakukan melalui peningkatan sanitasi, penerapan bio-septic tank komunal, filtrasi air sederhana, dan perluasan akses air bersih perpipaan.
IMPLEMENTASI MARKETING PUBLIC RELATIONS NITYA AESTHETIC CLINIC DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLINIK KECANTIKAN PREMIUM Mike Indarsih; Horidatul Bakiyah; Fajar Diah Astuti; Afdaliza; Siti Alpiah; Puput Martanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2857

Abstract

This study analyzes the marketing public relations strategy of Nitya Aesthetic Clinic in building its brand image as a premium beauty clinic in Citra Raya, Tangerang. The growing demand for high-quality aesthetic services in suburban areas requires effective communication strategies to remain competitive. This research employs a qualitative approach using a case study method and a constructivist paradigm. Data were collected through in-depth interviews, direct observations, and documentation. The theoretical framework is based on Thomas L. Harris’s marketing public relations concept, which includes push, pull, and pass strategies. The findings reveal that Nitya Aesthetic Clinic integrates all three strategies: push through direct promotions such as events and exhibitions, pull through educational content, storytelling, and the use of digital media, and pass through collaborations with influencers and KOL (key opinion leaders) that reinforce its premium image. Internal factors such as consistent SOP-based services, staff training, and regular evaluations further strengthen the brand image. The synergy between external communication strategies and high-standard internal services effectively positions Nitya Aesthetic Clinic as a trusted and competitive premium beauty clinic within the rapidly growing aesthetic industry. Keywords: Marketing Public Relations, Brand Image
Co-Authors Adhista Triasa Renggananta Afdaliza Arif Rahman Arys Andhikatama Christian Dwi Putra Widjaya Desy Agung Fajar Diah Astuti Horidatul Bakiyah Indra Putra Salim Jakfat Haekal Mike Indarsih Puput Martanto Rezayanti Novia Putrika Dewi SA Pratiwi