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All Journal JURNAL ECONOMINA West Science Business and Management
Salsabila Septiani Putri
Universitas Buana Perjuangan Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS KINERJA KEUANGAN PADA USAHA KECIL MIKRO MENENGAH (UMKM) DI KABUPATEN KARAWANG Salsabila Septiani Putri; Sungkono Sungkono
JURNAL ECONOMINA Vol. 2 No. 7 (2023): JURNAL ECONOMINA, Juli 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i7.627

Abstract

Permasalahan yang sering ditemui pada Usaha Mikro Kecil Menengah, umumnya berkaitan dengan minimnya kemampuan manajemen dalam pengelolaan modal kerja. Keterbatasan tersebut menyebabkan kesulitan dalam pengukuran kinerja keuangan Usaha Mikro Kecil Menengah. Pengukuram kinerja keuangan, umumnya menggunakan indikator keuangan yang kompleks. Penelitian ini bertujuan untuk mengetahui kondisi kinerja keuangan Usaha Mikro Kecil Menengah di kabupaten karawang. Kondisi Usaha Mikro Kecil Menengah di Kabupaten Karawang saat ini terdapat kesenjangan. Berdasarkan informasi yang dilansir dari media elektronik menyatakan bahwa Usaha Mikro Kecil Menengah saat ini menyokong hampir setengah dari perekonomian di Kabupaten Karawang, namun Usaha Mikro Kecil Menengah belum sepenuhnya masuk ke dalam rantai perdagangan industri besar sehingga Usaha Mikro Kecil Menengah tidak berkembang dengan cepat. Metode penelitian dalam penelitian ini menggunakan metode kuantitatif. Adapun yang menjadi populasi dan sampel dalam penelitian ini adalah Usaha Mikro Kecil Menengah di kabupaten karawang sebanyak 30 Usaha Mikro Kecil Menengah. Pada penelitian ini menggunakan teknik sampling yaitu, Stratified Random Sampling dengan populasi yang tersebar sebanyak 66.800 Usaha Mikro Kecil Menengah.
Analysis of Promotional Costs to Increase Revenue at Saung Koffie Hideung Karawang Salsabila Septiani Putri; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.950

Abstract

One way that can support the company’s operational sustainability is trough promotion. Promotion is a marketing effort made by companies to introduce, convince, and influence consumers to be interested in buying the products or services offered. By promoting the company, the company can increase revenue because it is able to attract consumers to buy the products pffered. The purpose of this study is to understand the various types of promotional costs are able to increase revenue at saung koffie hideung. The method in this research is a qualitative method. This research was conducted in Karawang Regency. The research location is in Tegalwaru Subdistrict, Cintalaksana Village. Information in this study was obtained through primary data collected through the process of interviews, observation, and documentation. Promotion costs can provide good benefits for income, which initially the income received per month was only IDR100.000.000,- but after promoting on social media and the costs incurred were high, the income readhed IDR150.000.000,- or increased by 50% every month, hence the promotion costs. Based on the results and discuccion that saung koffie hideung has carried out various promotions on social media and conducting events at saung koffie hideung. Of the various promotions carried out, the highest promotion was in November-December with each promotional cost incurred of IDR7.450.00 and IDR7.950.00 or up 18% due to using promotioms in the form of instagram social media through the @hallokrw account, using content craetor which is specialized in making advertisements. The way of promotion carried out by saung koffie hideung shows that promotion has a good effect in increasing
Co-Authors Dedi Mulyadi Santi Pertiwi Hari Sandi Sungkono Sungkono