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All Journal Jurnal Inspirasi Binsis dan Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Renna Magdalena
Universitas Pelita Harapan
Economics, Econometrics & Finance Social Sciences

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Pengaruh functionality dan usability terhadap value for time dan value for money pengguna aplikasi Airbnb Surabaya Oliandes Sondakh; Hananiel Mennoverdi Gunawan; Renna Magdalena
Jurnal Inspirasi Bisnis dan Manajemen Vol 7, No 1 (2023): JUNI 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v7i1.8324

Abstract

Abstract. This study aims to examine the effect of Functionality and Usability on Value for Time and Value for Money. The research design uses a quantitative approach with a questionnaire as a data collection instrument. Data was collected from 100 respondents from a population of travelers who had used the Airbnb application at least 2 times in different periods in the last 3 years with a minimum booking time of 3 days per period. Hypothesis testing was carried out using the multiple linear regression method. The results of hypothesis testing show that Functionality has a significant effect on Value for Time and Value for Money; while Usability was found to have no significant effect on Value for Time and Value for Money. Thus, Airbnb is expected to be able to focus on providing more useful information to customers. Keywords: Functionality; Usability; Value for Time; Value for Money. Abstrak. Penelitian ini bertujuan untuk menguji pengaruh dari Functionality dan Usability terhadap Value for Time dan Value for Money. Desain penelitian menggunakan pendekatan kuantitatif dengan kuisioner sebagai instrument pengambilan data. Data dikumpulkan dari 100 orang responden dari populasi para pelancong yang telah menggunakan aplikasi Airbnb minimal 2 x pada periode yang berbeda dalam 3 tahun terakhir dengan lama waktu pemesanan minimal 3 hari per periodenya,  Pengujian hipotesis dilakukan dengan menggunakan metode regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa Functionality berpengaruh signifikan terhadap Value for Time dan Value for Money; sementara Usability ditemukan tidak berpengaruh signifikan terhadap Value for Time dan Value for Money. Dengan demikian, Airbnb diharapkan mampu berfokus pada penyediaan informasi yang lebih bermanfaat kepada customer. Katakunci: Functionality; Usability; Value for Time; Value for Money
ETIKA PENGGELAPAN PAJAK: SURVEI ANTAR GENERASI PADA WAJIB PAJAK NON KARYAWAN DI INDONESIA Josephine Kurniawati Tjahjono; Renna Magdalena
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1453

Abstract

This study aimed to determine the ethics of tax evasion among non-employee individual taxpayers in Indonesia and classify the survey results into four generations: Baby Boomers, X, Millennials, and Z. For our investigation on the ethics of tax evasion, we employed the McGee questionnaire as a measuring instrument. This measuring instrument has been utilized in studies of a comparable nature in Spanish, Portuguese, Russian, and Turkish, among other languages and countries. This is the first investigation conducted in Indonesia. Individual non-employee taxpayers in Indonesia will not commit tax evasion if they believe the government has allocated public funds appropriately and if the current political and tax systems are perceived as ineffective or corrupt. The results indicate that Indonesian taxpayers tend not to engage in tax evasion for personal gain. In order to improve tax ethics and reduce tax evasion, it is necessary to increase the taxpayer's trust in the government, specifically by allocating tax funds efficiently and fostering public transparency.
Co-Authors Hananiel Mennoverdi Gunawan Josephine Kurniawati Tjahjono Oliandes Sondakh