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All Journal Jurnal Inspirasi Binsis dan Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) Journal of Innovative and Creativity International Journal of Economics, Accounting, and Management
Oliandes Sondakh
Universitas Pelita Harapan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh functionality dan usability terhadap value for time dan value for money pengguna aplikasi Airbnb Surabaya Oliandes Sondakh; Hananiel Mennoverdi Gunawan; Renna Magdalena
Jurnal Inspirasi Bisnis dan Manajemen Vol 7, No 1 (2023): JUNI 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v7i1.8324

Abstract

Abstract. This study aims to examine the effect of Functionality and Usability on Value for Time and Value for Money. The research design uses a quantitative approach with a questionnaire as a data collection instrument. Data was collected from 100 respondents from a population of travelers who had used the Airbnb application at least 2 times in different periods in the last 3 years with a minimum booking time of 3 days per period. Hypothesis testing was carried out using the multiple linear regression method. The results of hypothesis testing show that Functionality has a significant effect on Value for Time and Value for Money; while Usability was found to have no significant effect on Value for Time and Value for Money. Thus, Airbnb is expected to be able to focus on providing more useful information to customers. Keywords: Functionality; Usability; Value for Time; Value for Money. Abstrak. Penelitian ini bertujuan untuk menguji pengaruh dari Functionality dan Usability terhadap Value for Time dan Value for Money. Desain penelitian menggunakan pendekatan kuantitatif dengan kuisioner sebagai instrument pengambilan data. Data dikumpulkan dari 100 orang responden dari populasi para pelancong yang telah menggunakan aplikasi Airbnb minimal 2 x pada periode yang berbeda dalam 3 tahun terakhir dengan lama waktu pemesanan minimal 3 hari per periodenya,  Pengujian hipotesis dilakukan dengan menggunakan metode regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa Functionality berpengaruh signifikan terhadap Value for Time dan Value for Money; sementara Usability ditemukan tidak berpengaruh signifikan terhadap Value for Time dan Value for Money. Dengan demikian, Airbnb diharapkan mampu berfokus pada penyediaan informasi yang lebih bermanfaat kepada customer. Katakunci: Functionality; Usability; Value for Time; Value for Money
Analisis Pengaruh Marketing Complex, Customer Satisfaction, Customer Awareness Dan Promosi, Mempengaruhi Customer Trust Melalui Customer Loyality Sebagai Variabel Intervening Pada Konsumen Skintific Di Surabaya Irwan Valentin; Oliandes Sondakh
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This research investigates the impact of marketing complex, customer satisfaction, customer awareness, and promotion on customer trust, with customer loyalty serving as an intervening variable. The study focuses on Skintific customers in Surabaya, a prominent skincare brand in Indonesia. In a competitive beauty industry, customer trust is identified as a key driver of customer loyalty, influencing both repeat purchases and brand recommendations. This study uses a quantitative approach, employing a causal research design with Structural Equation Modeling (SEM) to test the relationships among the variables. The results indicate that all aspects of marketing, including product quality, pricing strategies, distribution, and promotional activities, significantly affect customer satisfaction and awareness, which in turn influence customer trust. Furthermore, customer trust is found to positively affect customer loyalty. The research offers practical insights for companies, especially in the skincare industry, to refine their marketing strategies and enhance customer loyalty. These findings contribute to the theoretical literature on marketing and consumer behavior, specifically within the context of beauty and skincare industries in Indonesia.
ARTIFICIAL INTELLIGENCE ADOPTION AND ITS IMPACT ON ACCOUNT-ING INFORMATION QUALITY AND ACCOUNTING PROCESS EFFICIENCY Renna Magdalena; Oliandes Sondakh; Olivia Yasmin Pranadia Suyitno
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Digital transformation and the increasing adoption of Artificial Intelligence AI have reshaped accounting practices toward more automated and data-driven systems. However, their effectiveness in enhancing information quality and process efficiency in Indonesia still requires empirical examination. This study aims to examine the effect of Artificial Intelligence AI adoption on accounting information quality and accounting process efficiency, while considering the mediating role of accounting information quality. The research employs a quantitative approach using purposive sampling combined with snowball sampling, involving 125 respondents. The data are analyzed using Structural Equation Modeling based on Partial Least Squares SEM PLS to test the relationships among the research variables. This study is expected to provide both theoretical and practical contributions to the development of technology-based accounting information systems in Indonesia.
Brewing Loyalty On The Move: The Role Of Food Quality, Price, And Variety On Customer Buying Decision Toward Kopi Keliling In Surabaya Oliandes Sondakh; Edward Melvin Gandakusuma; Renna Magdalena
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study investigates the impact of food quality, price, and menu variety on customer buying decisions among consumers of kopi keliling in Surabaya, a growing segment within Indonesia’s informal food and beverage industry. The research aims to provide insights into consumer behavior and offer practical recommendations for street-level entrepreneurs operating in dynamic urban markets. Using multiple linear regression analysis, the results reveal that food quality and menu variety significantly and positively influence buying decisions, while price despite being positively correlated, does not have a statistically significant effect. Among the three variables, food quality emerged as the strongest predictor, highlighting customers’ prioritization of taste, freshness, hygiene, and presentation. This supports previous findings, suggesting that consistency and quality are crucial to building trust and encouraging repeat purchases, especially in informal or mobile business settings. Menu variety also plays a vital role in shaping customer decisions. A diverse selection of coffee and beverage options helps vendors cater to different preferences and enhances the perceived value of the overall offering. In contrast, the insignificance of price indicates that consumers are more influenced by value perception than affordability alone challenging common assumptions about price sensitivity in informal market segments. The model’s Adjusted R² of 0.393 indicates that 39.3% of the variation in buying decisions can be explained by the three independent variables, while other potential factors such as service quality, vendor personality, and branding may also play a role.
The Signaling Effect of Elite Connections: How Political-Military Networks Influence Financial Reporting Quality via Audit Mechanisms in Indonesia Renna Magdalena; Oliandes Sondakh; Kathleen Feliciana Lantemona
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study examines how political and military connections among corporate elites influence financial reporting quality in Indonesian manufacturing companies during 2022–2024. The research also investigates the mediating role of the audit process in the relationship between board connections and financial reporting quality. Using secondary data from publicly listed firms, we analyze political and military affiliations of board members, audit delays, and Beneish M-Scores as proxies for financial reporting quality. The study adopts a signaling theory framework to explain how elite networks and audit mechanisms may interact within corporate governance. By focusing on Indonesian manufacturing companies, this research provides context-specific evidence relevant to emerging markets and contributes to the understanding of elite governance structures and their potential influence on reporting practices.
Green And Empowered: Sustainable Business in The Modern Era Ilyona Risty; Oliandes Sondakh
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The implementation of Community Service (CS) for the March 2025 period was carried out by a Team from the Faculty of Economics and Business School UPH Surabaya Campus together with Radio Sangkakala Surabaya as partners. Therefore, Universitas Pelita Harapan Surabaya Campus collaborated with Radio Sangkakala Surabaya to be able to provide education to the wider community. This collaboration was built by presenting quality speakers from the Management Study Program and the Accounting Study Program. Each speaker will present interesting topics that are in accordance with current issues. Based on discussions regarding community needs, this CS was carried out by providing supplies to the Community with the theme Green and Empowered. With the holding of this interactive talk show, it is hoped that it can provide information and educational education for the wider community in the Surabaya area in the fields of economics, business and immigrant issues that can improve community knowledge and skills.
From Ideas to Action: Empowering Youth as Future Business Leaders in Entrepreneurship Monica Potu; Janice C. Siahaya; Oliandes Sondakh
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

One form of the tridharma of higher education is carrying out Community Service (PKM). The UPH Surabaya campus Management study program conducts PKM in the form of an entrepreneurship workshop. This workshop, which is applied in community service, aims to increase the confidence of class X students to try new things and become entrepreneurs from an early age. This activity is designed to provide an in-depth understanding of the principles of becoming a true entrepreneur as well as training practical skills that can be directly applied in entrepreneurial activities. Through a participatory approach, participants are expected to be able to produce simple products with limited resources, and even promote the results of their business in an interesting way. The expected result is an increase in the capacity of participants who can then become young entrepreneurs who participate in efforts to boost the Indonesian economy in the future.
Fostering Entrepreneurial Spirit: Building Business Plans Based On Creativity Oliandes Sondakh; Janice C. Siahaya; Hananiel M. Gunawan; Felicia Juliani Leliga
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One form of the tridharma of higher education is carrying out Community Service (PKM). The UPH Surabaya campus Management study program conducts PKM in the form of an entrepreneurship workshop. This workshop, which is applied in community service, aims to increase the confidence of class X students to try new things and become entrepreneurs from an early age. This activity is designed to provide an in-depth understanding of the principles of becoming a true entrepreneur as well as training practical skills that can be directly applied in entrepreneurial activities. Through a participatory approach, participants are expected to be able to produce simple products with limited resources, and even promote the results of their business in an interesting way. The expected result is an increase in the capacity of participants who can then become young entrepreneurs who participate in efforts to boost the Indonesian economy in the future.
The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity with the S-O-R Model on Netflix Customers Febby Gracea Ekklesi; Oliandes Sondakh
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1128

Abstract

In recent years, the internet has become increasingly popular in Indonesia, transforming individual behavior and creating new habits that were impossible with traditional media. The rise of the internet has also revolutionized global communication and entertainment, particularly through social media and SVOD platforms like Netflix, which has now become the world's most popular entertainment application. This study aims to analyze the influence of Entertainment, Interactivity, Trendiness, Customization, and EWOM on Brand Equity, as well as the role of Brand Equity in shaping Brand Loyalty among Netflix customers in East Java. The findings are expected to contribute to marketing theory development and assist Netflix in evaluating the impact of these variables on Brand Equity and Brand Loyalty.This study employs a quantitative method with data processing conducted through Smart PLS®4. Data were collected from 188 respondents aged 18-58 years, who are Netflix users residing in East Java and following Netflix's Instagram account. The results indicate that Brand Equity has the most significant impact on Brand Loyalty (0.614), followed by Trendiness on Brand Equity (0.434), EWOM on Brand Equity (0.203), and Customization on Brand Equity (0.185). Meanwhile, Entertainment and Interactivity have almost no influence on Brand Equity, with values of 0.001 and 0.000, respectively.This study contributes to theory, practice, and strategic aspects of social media marketing. Theoretically, it enriches the literature on brand equity and brand loyalty through elements such as entertainment, interactivity, and EWOM. Practically, the findings help Netflix develop a more personalized and interactive digital marketing strategy. From a strategic perspective, this study supports the optimization of big data and engagement marketing campaigns to enhance customer engagement and strengthen brand equity
The Influence Of Social Media Marketing On Customer Brand Engagement In Forming Brand Loyalty At Kopi Janji Jiwa Nyoman Tri Bintang Pertiwi; Oliandes Sondakh
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1129

Abstract

The purpose of this study is to analyze the effect of Social Media Marketing which includes Entertainment, Customization, Interaction, Electronic Word of Mouth (EWOM), and Trendiness on Customer Brand Engagement as mediation which affects Brand Loyalty to Kopi Janji Jiwa in the three largest metropolitan city in Indonesia, which is Jakarta, Surabaya and Bandung.. This research model is conducted quantitatively using data taken by purposive sampling with questionnaires distributed online. A sample of 133 was obtained which met the requirements for analysis with PLS-SEM. The results showed that Entertainment and Interaction affect Customer Brand Engagement, where Entertainment is the most influential on Customer Brand Engagement. Then it was found that Customer Brand Engagement affects Brand Loyalty of Kopi Janji Jiwa. Based on the research results, managerial implications is to develop Instagram content and Instagram features in interacting with customers in building Customer Brand Engagement which encourages Brand Loyalty. The theoretical implications of this research are identifying Social Media Marketing element variables that can shape Customer Brand Engagement towards Brand Loyalty and developing research models and supporting previous research.
Co-Authors Edward Melvin Gandakusuma Febby Gracea Ekklesi Felicia Juliani Leliga Hananiel M. Gunawan Hananiel Mennoverdi Gunawan Ilyona Risty Irwan Valentin Janice C. Siahaya Kathleen Feliciana Lantemona Monica Potu Nyoman Tri Bintang Pertiwi Olivia Yasmin Pranadia Suyitno Renna Magdalena