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All Journal Jurnal Sosial dan Teknologi Jurnal Inspirasi Binsis dan Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) International Journal of Economics, Accounting, and Management
Hananiel Mennoverdi Gunawan
Universitas Pelita Harapan
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh functionality dan usability terhadap value for time dan value for money pengguna aplikasi Airbnb Surabaya Oliandes Sondakh; Hananiel Mennoverdi Gunawan; Renna Magdalena
Jurnal Inspirasi Bisnis dan Manajemen Vol 7, No 1 (2023): JUNI 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v7i1.8324

Abstract

Abstract. This study aims to examine the effect of Functionality and Usability on Value for Time and Value for Money. The research design uses a quantitative approach with a questionnaire as a data collection instrument. Data was collected from 100 respondents from a population of travelers who had used the Airbnb application at least 2 times in different periods in the last 3 years with a minimum booking time of 3 days per period. Hypothesis testing was carried out using the multiple linear regression method. The results of hypothesis testing show that Functionality has a significant effect on Value for Time and Value for Money; while Usability was found to have no significant effect on Value for Time and Value for Money. Thus, Airbnb is expected to be able to focus on providing more useful information to customers. Keywords: Functionality; Usability; Value for Time; Value for Money. Abstrak. Penelitian ini bertujuan untuk menguji pengaruh dari Functionality dan Usability terhadap Value for Time dan Value for Money. Desain penelitian menggunakan pendekatan kuantitatif dengan kuisioner sebagai instrument pengambilan data. Data dikumpulkan dari 100 orang responden dari populasi para pelancong yang telah menggunakan aplikasi Airbnb minimal 2 x pada periode yang berbeda dalam 3 tahun terakhir dengan lama waktu pemesanan minimal 3 hari per periodenya,  Pengujian hipotesis dilakukan dengan menggunakan metode regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa Functionality berpengaruh signifikan terhadap Value for Time dan Value for Money; sementara Usability ditemukan tidak berpengaruh signifikan terhadap Value for Time dan Value for Money. Dengan demikian, Airbnb diharapkan mampu berfokus pada penyediaan informasi yang lebih bermanfaat kepada customer. Katakunci: Functionality; Usability; Value for Time; Value for Money
CSR SAMPAI “I’M LOVIN’ IT”: MEMBANGUN KEPUASAN PELANGGAN MELALUI CITRA MEREK AFEKTIF DI INDUSTRI FAST FOOD Tania Monica Potu; Yanuar Dananjaya; Hananiel Mennoverdi Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study is to investigate how brand image mediates the relationship between CSR and customer satisfaction, with a focus on the emotive dimension. Economic, social, and environmental dimensions make up the multifaceted idea of Corporate Social Responsibility (CSR). This study uses a survey method and a quantitative approach, focusing on consumers who have purchased products from McDonald’s and are aware of its CSR initiatives. Structured questionnaires will be used to gather data, and the Statistical Package for Social Sciences (SPSS) will be used for analysis. The suggested correlations between the variables will be investigated using multiple regression analysis and mediation testing. The purpose of this study is to determine if CSR has a substantial impact on customer satisfaction and affective brand image, as well as to evaluate the mediating function of affective brand image in this connection. Additionally, it looks at how emotional brand impressions are impacted by the economic, social, and environmental CSR components. This study is new since it only examines the emotive aspect of brand image as a mediating variable, leaving out the functional aspect, which has been extensively studied in earlier research. Furthermore, a better understanding of how CSR activities affect consumer satisfaction and emotional brand perceptions in the fast-food business may be gained by applying a three-level CSR framework: economic, social, and environmental.
Pengaruh Lingkungan Kerja Fisik, Digital dan Sosial terhadap Kinerja Pegawai dan Motivasi Kerja pada Karyawan BNI Kantor Cabang Tomohon Imelda Stelly Tiwow; Hananiel Mennoverdi Gunawan
Jurnal Sosial Teknologi Vol. 6 No. 3 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i3.32729

Abstract

Latar belakang: Perkembangan teknologi, tuntutan kualitas layanan, serta dinamika hubungan kerja menjadikan penelitian ini penting dilakukan untuk memahami faktor-faktor yang memengaruhi perilaku dan kinerja pegawai. Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja fisik, lingkungan kerja digital, dan lingkungan kerja sosial terhadap motivasi dan kinerja pegawai BNI Kantor Cabang Tomohon. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 70 responden yang terdiri dari pegawai tetap, kontrak, Bina BNI, dan outsourcing. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4. Hasil: Hasil penelitian menunjukkan bahwa lingkungan kerja fisik berpengaruh positif terhadap motivasi kerja dan kinerja pegawai. Lingkungan kerja digital juga terbukti berpengaruh signifikan terhadap motivasi dan kinerja, mencerminkan bahwa digitalisasi proses kerja mampu meningkatkan efisiensi serta kenyamanan pegawai. Selain itu, lingkungan kerja sosial memiliki pengaruh positif terhadap motivasi dan kinerja pegawai, yang menegaskan pentingnya hubungan kerja harmonis, komunikasi yang efektif, serta budaya organisasi yang terbuka. Kesimpulan: Temuan penelitian ini memberikan kontribusi teoritis terkait pengembangan manajemen sumber daya manusia serta menawarkan implikasi praktis bagi BNI KC Tomohon dalam merumuskan strategi peningkatan produktivitas dan penguatan kualitas lingkungan kerja.
The Influence of Price, Food Quality, Service, and Environment on Loyalty through Satisfaction and Happiness Windy Freshia Luhana; Hananiel Mennoverdi Gunawan
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1133

Abstract

This research aims to determine the influence of perceived price, quality of food, quality of service, quality of the physical environment on customer loyalty through the mediation of satisfaction and happiness of Momoyo Pucang Anom customers in Surabaya. The research was conducted quantitatively. The data used is primary data with a sample of 101 respondents. Research data was processed using Partial Least Square Method analysis using the PLS application. The test results found that perceived price, quality of food, quality of service, quality of the physical environment had an effect on customer loyalty. Research also finds that customer satisfaction and customer happiness are also able to mediate the relationship between perceived price, quality of food, quality of service, quality of the physical environment on customer loyalty. Happy and satisfied customers are more likely to stay loyal, return, and recommend the restaurant to others. It is critical for managers to consistently employ a variety of tactics to meet customer needs and foster a sense of happiness and satisfaction to foster customer loyalty. As a result, businesses that have difficulty retaining customers can make more money by retaining loyal customers
The Influence of Quality, Price, and Atmosphere on Customer Loyalty through Satisfaction at Lime Restaurant Josephine Melrose Rarome; Hananiel Mennoverdi Gunawan
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1138

Abstract

The hotel restaurant industry continues to evolve by offering more than just high-quality food, but also culinary experiences that involve quality service, ambiance, and social interaction. Lime Restaurant at Four Points Tunjungan Plaza Surabaya is one of the hotel restaurants that faces challenges in maintaining repeat customer visits. This study aims to examine the effect of food quality, service quality, ambiance, price & value, and restaurant reputation on customer satisfaction and revisit intention at Lime Restaurant. This study uses a quantitative approach with a survey design, where data is collected through questionnaires distributed to customers who have visited the restaurant. The variables analyzed include food quality, service quality, price & value, ambiance, and restaurant reputation as factors that influence customer satisfaction, revisit intention, and customer loyalty. The analysis techniques used include regression analysis to test the relationship between variables, and Importance-Performance Map Analysis (IPMA) to evaluate improvement priorities. The results of this study are expected to provide strategic insights to improve customer experience and strengthen their loyalty to hotel restaurants.
Co-Authors Imelda Stelly Tiwow Josephine Melrose Rarome Oliandes Sondakh Renna Magdalena Tania Monica Potu Windy Freshia Luhana Yanuar Dananjaya