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All Journal Jurnal Terapan Abdimas Masyarakat, Kebudayaan dan Politik Jurnal Studi Komunikasi Jurnal Komunikasi Profesional JOPPAS: Journal of Public Policy and Administration Silampari International Journal of Business, Law, and Education Soetomo Communication and Humanities Innovative: Journal Of Social Science Research
Nevrettia Christantyawati, Nevrettia
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : JOPPAS: Journal of Public Policy and Administration Silampari

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Komunikasi Pemasaran terhadap Minat Beli Konsumen Fikriansyah, Fikriansyah; Christantyawati, Nevrettia
JOPPAS: Journal of Public Policy and Administration Silampari Vol 6 No 1 (2024): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v6i1.11283

Abstract

This study aims to prove that marketing communications conducted by PT. Pinang Mas Bersaudara can attract consumer purchasing interest. This study uses a quantitative approach with data collected through questionnaires from 25 consumers who have transacted with PT. Pinang Mas Bersaudara. The results of the study found that marketing communications have a significant influence on consumer purchasing interest. This finding provides a deep understanding of the importance of marketing communications strategies in shaping consumer purchasing interest. It includes guidance for PT—Pinang Mas Bersaudara in designing more effective marketing strategies. Keywords: Marketing Communications, Purchase Interest, AIDA Marketing
Co-Authors A.A. Ketut Agung Cahyawan W Andika, M. Arif Baruno, Agustiawan Djoko Bhimantara, Edo Satriya Daniel Susilo Farida Farida Fatria, Ashri Esy Fikriansyah Fikriansyah Izzati, Yuyun Wahyu Jusnita, Ayu Erni Jusnita, Raden Ayu Erni Jusnita, Raden Ayu Erni Liestianingsih Dwi Dayanti Maella, Nur'anafi Farni Syam Poetra, Reza Riesnanda Poetra, Reza Riesnanda Priyambodo Priyambodo Putranto, Teguh Dwi Slamet Riyadi Sufa, Siska Armawati Sufa, Siska Armawati Suhesti, Nurul