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THE INFLUENCE OF RECRUITMENT AND SELECTION PROCESS ON TECHNICAL EMPLOYEE PERFORMANCE IN PT. TELKOM AKSES NORTH SURABAYA Baruno, Agustiawan Djoko; Permatasari, Leny Novita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 1 (2020)
Publisher : Universitas Dr. Soetomo

This research aims to analyze the influence of the process of recruitment and selection simultaneously as well as partially against employee performance support. In this study using a type of associative methods and quantitative data primary data sources by using the instrument of the questionnaire. The population in this research is the employee technician PT. Telkom Akses Surabaya Utara as many as 56 respondents.Sampling technique used was saturated samples or often called as well with a sample of the total. Analytical techniques used in this research is the Partial Least Square (PLS) includes test convergen validity, discriminan validity, composite realibility, cronch alpha, R- square, simulan test (test F) and partial test (test T). The results of the analysis explains that the process of recruitment and selection effect simultaneously against the performance of the employee, this is indicated by the value of the count of 40.991 F is greater than F table 4.02 and significance value (S ig) 0.000 smaller than 0.05 and the process of recruitment of influential partially against the performance of the employee, this is shown by the value T calculate of 3.024 is greater than 1.96 table T and value its significance (P values) 0.003 smaller than 0.05. As well as a selection of influential partially against the performance of the employee, this is shown by the value T calculate of 2.856 is greater than 1.96 table T and value its significance (P values) 0.004 smaller than 0.05

Dampak iklim organisasi terhadap prestasi kerja karyawan dan kepuasan mahasiswa pada Universitas Dr. Soetomo Surabaya Baruno, Agustiawan Djoko; Sudiro, Djoko
Journal of Business & Banking Vol 6, No 2 (2016): November 2016 - April 2017
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v6i2.1138

The purpose of this research is (1) To test and analyze the magnitude of organizational climate impact on employee performance in Dr. Soetomo University Surabaya; (2) To test and analyze the magnitude of the impact of employee performance on student satisfaction at Dr. Soetomo UniversitySurabaya; (3) To examine and analyze the indirect effect of organizational climate on student satisfaction at Dr. Soetomo University Surabaya. This research uses a quantitative approach. The population in this study is all employees and active students of Dr. Soetomo University in even semester Academic Year 2016/2017 from 8 faculties. The taken sample in the research are 100 people from 8 faculties with Proportionate Stratified Random Sampling. The results of this study indicate that (1) Organizational Climate effect on Employee Work Achievement at Dr. University. Soetomo Surabaya, (2) Employee Work Achievement Influence on Student Satisfaction at Dr. Soetomo University Surabaya, (3) Organizational Climate Indirectly Affects Student Satisfaction at Dr. Soetomo University Surabaya. It is expected that the results of the study can provide information and evaluation for the marketing and human resources management department of the Dr. Soetomo university Surabaya.

EXPERIENTIAL MARKETING, SALES PROMOTION, AND PRICE DISCOUNT ANALYSIS ON ELECTRONIC PRODUCT BUYING DECISION baruno, agustiawan djoko; Sulistydea, Novriza Annisa
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v5i2.3941

This research intended to verify as well as analyze the connection of experiential marketing, sales promotion and price discount variables to electronic product buying. Population of the research are consumers of Miami Electronik Surabaya. Research sampling use purposive sampling technique with some specific thought then gained 65 respondents analysis method that used here is multiple linear regression with tool aid of SPSS version 2.0 application. Based on the study research either simultaneously and partially can be known that there are positive and significant effect among variables of experiential marketing, sales promotion and price discount to electronic product buying it can be verified with f-test show that significant value is smaller than 0,005 that is 0,025 and partially, Experiential Marketing have influence on buying decision, that is proved with t-test which show that significant value smaller than 0,05 namely 0,004 next to Sales Promotion partially influenced buying decision, this phenomenon verified with t-test which show that significant value smaller as 0,05 that is 0,007 then partially, Price Discount influenced on buying decision, this is proved with t-test show that significant value is smaller than 0,05 of 0,001.

THE INFLUENCE OF RECRUITMENT AND SELECTION PROCESS ON TECHNICAL EMPLOYEE PERFORMANCE IN PT. TELKOM AKSES NORTH SURABAYA Baruno, Agustiawan Djoko; Permatasari, Leny Novita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 1 (2020)
Publisher : Universitas Dr. Soetomo

This researchÂ aims toÂ analyze the influence of the process of recruitment andÂ selection simultaneously as well as partially against employee performance support. In this study using a type of associative methods and quantitative data primary data sources by using the instrument of the questionnaire. The population in this research is the employee technicianÂ PT. Telkom Akses Surabaya Utara as many as 56 respondents.Sampling technique used was saturated samples or often called as well with a sample of the total. Analytical techniques used in this research is the Partial Least Square (PLS) includes test convergen validity, discriminan validity, composite realibility, cronch alpha, R- square, simulan test (test F) and partial test (test T). The results of the analysis explains that the process of recruitment and selection effect simultaneously against the performance of the employee, this is indicated by the value of the count of 40.991 F is greater than F table 4.02 and significance value (S ig) 0.000 smaller than 0.05 and the process of recruitment of influential partially against the performance of the employee, this is shown by the value T calculate of 3.024 is greater than 1.96 table T and value its significance (P values) 0.003 smaller than 0.05. As well as a selection of influential partially against the performance of the employee, this is shown by the value T calculate of 2.856 is greater than 1.96 table T and value its significance (P values) 0.004 smaller than 0.05

EXPERIENTIAL MARKETING, SALES PROMOTION, AND PRICE DISCOUNT ANALYSIS ON ELECTRONIC PRODUCT BUYING DECISION baruno, agustiawan djoko; Sulistydea, Novriza Annisa; Oetoro, Indrarini
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v5i2.3941

This research intended to verify as well as analyze the connection of experiential marketing, sales promotion and price discount variables to electronic product buying. Population of the research are consumers of Miami Electronik Surabaya. Research sampling use purposive sampling technique with some specific thought then gained 65 respondents analysis method that used here is multiple linear regression with tool aid of SPSS version 2.0 application. Based on the study research either simultaneously and partially can be known that there are positive and significant effect among variables of experiential marketing, sales promotion and price discount to electronic product buying it can be verified with f-test show that significant value is smaller than 0,005 that is 0,025 and partially, Experiential Marketing have influence on buying decision, that is proved with t-test which show that significant value smaller than 0,05 namely 0,004 next to Sales Promotion partially influenced buying decision, this phenomenon verified with t-test which show that significant value smaller as 0,05 that is 0,007 then partially, Price Discount influenced on buying decision, this is proved with t-test show that significant value is smaller than 0,05 of 0,001.

PENGARUH KESADARAN MEREK DAN KEPERCAYAAN KONSUMEN ATAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK SMARTPHONE SAMSUNG Baruno, Agustiawan Djoko; Puji Susanto, Arisca Handri
Jurnal Ilmu Manajemen Advantage Vol. 2 No. 1 (2018): Juni 2018
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

This study aims to determine : (1) the influence of brand awareness on the decision to repurchase Samsung smartphone products (2) the influence o brand trust on the decision to repurchase Samsung smartphone products (3) the influence of brand awareness and brand trust on the decision to repurchase Samsung smartphone products (4) dominant factors that influence the decision to repurchase Samsung smartphone product. The data used in the this research are primary. Primary data in this research were obtained from a questionnairen that the measurement using a likert scale and statistically processed using multiple linier regression formula by using SPSS version 23. Based on the result of this research is that Test F variabel X1 (Brand Awareness) and X2 (Brand Trust) simultaneously influence the repurchase (Y). This is evidenced as 53,221 F count > F table 3,13. While the t test, there is no partial influence Brand awareness (X1) on the repurchase decision (Y), it is proved because -1,599 t count â‰¥ -1,99444 t table and Brand trust (X2) have partial influence on the repurchased decision (Y), it is proved because 9,779 t count > 1,99444 t table. Brand trust is the most dominant variabel on repurchased decision (Y) it is proved because 9,779 t count > 1,99444 t table. The magnitude of the influence of the independent variables were analyzed together the dependent variable 58,9 %, while the remaining 41,1 % is influenced by other variables that are not in this research.

Impact Of Industrial Area Development on National and Regional Economies In Indonesia: Case Study And Policy Implications Post-Pandemic Suyanto; Alisyah, La Ode; Jusnita, R. Ayu Erni; Baruno, Agustiawan Djoko; Amalia, Yustisia Amalia
Journal of International Multidisciplinary Research Vol. 2 No. 3 (2024): Maret 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr387

This study examines the complex consequences of industrial area development on both the national and regional economies of Indonesia, with a specific focus on the interaction between these two domains. This research employs a comprehensive case study methodology to examine the policies crucial for ensuring sustainable economic growth in the aftermath of the pandemic. Industrial expansion's direct and indirect effects on job creation, economic diversification, technological advancement, and resource distribution are all examined in this analysis. Considering the varying degrees of development and infrastructure across Indonesia's regions, the study also identifies the distinct impacts of economic disparities across these areas. The results emphasize the need for tailored policy interventions that consider regional discrepancies and foster fair economic growth post-pandemic. Contributing to the economic recovery of the nation, the study finds sectors of the Indonesian economy with potential for expansion in the post-pandemic period. Employing the shift-share analysis and qualitative descriptive method, help determine if any changes have occurred in the configuration of the economic system during the post-pandemic period. The findings indicate that each of the five provinces, namely Bali, Riau Islands, Banten, East Borneo, and Yogyakarta, possesses distinct competitive advantages that are unique to their respective regions. However, none of the industries in these five areas possesses a significant degree of expertise in any particular industry. The research also emphasizes the lack of dedicated business activities focused on a specific industry.

Faktor yang Mempengaruhi Kepuasan Pelanggan Nasi Krawu Khas Gresik Jawa Timur Pinaraswati, Sandra Oktaviana; Saibat, Saibat; Baruno, Agustiawan Djoko; Safinatun, Safinatun
BALANCE: Economic, Business, Management and Accounting Journal Vol 20 No 1 (2023): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v20i1.15605

ABSTRACTThe quality of food and services performed influences restaurant customer satisfaction. This type of research is quantitatively explanatory. The research population was customers of Nasi Krawu Mbuk Ju Gresik Restaurant, East Java, with a total sample of 80 customers. The results of the study prove that the quality of service and food significantly impact customer satisfaction at Nasi Krawu Mbuk Ju Restaurant simultaneously and partially.Â ABSTRAKKepuasan pelanggan rumah makan dipengaruhi kualitas makanan dan pelayanan yang dilakukan. Jenis penelitian ialah eksplanatori secara kuantitatif. Populasi penelitian ialah pelanggan Rumah Makan Nasi Krawu Mbuk Ju Gresik Jawa Timur dengan jumlah sampel sebanyak 80 pelanggan. Hasil penelitian membuktikan kualitas pelayanan dan makanan berdampak signifikan terhadap kepuasan pelanggan Rumah Makan Nasi Krawu Mbuk Ju secara simultan dan parsial

Analyzing the Implementation of Public Relations Ethics at PT KAI and Its Implications on Competitive Advantage Lisdiantini, Netty; Zubair, Feliza; Perbawasari, Susie; Baruno, Agustiawan Djoko; Radjamin, Irzameingindra Putri
Journal of International Multidisciplinary Research Vol. 3 No. 1 (2025): Januari 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1150

This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.

Pemberdayaan PKL kuliner Jalur Gaza berbasis teknologi green economy untuk meningkatkan pendapatan masyarakat Nurhayati, Nurhayati Nurhayati; Choiron, Achmad; Sri Lestari, Veronika Nugraheni; Baruno, Agustiawan Djoko; Kurniadi, Indrasto
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 2 (2024): UN PENMAS Vol 4 No 2
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i2.2966

Tujuan pengabdian kepada masyarakat (PKM) ini adalah untuk meningkatkan pendapatan Mitra (para pedagang kaki lima di PKL Jalur Gaza) melalui teknologi green economy dengan menggunakan pemasaran secara online . Metode yang digunakan melalui pelatihan, pendampingan, serta evaluasi dan monitoring. Metode yang pertama: Pelatihan yang diberikan kepada mitra adalah tentang strategi produksi yang menggunakan green economy , teknik pemasaran, dan pembukuan sederhana. Metode kedua: Pendampingan dilakukan secara langsung kepada pedagang dalam pengimplementasian berproduksi secara green economy untuk meningkatkan kualitas produk, dan penerapan teknologi pemasaran online . Metode ketiga melakukan evaluasi dan monitoring terhadap penerapan materi yang dipraktikkan oleh para pedagang di Jalur Gaza secara periodik dan sistematis. Hasil yang didapatkan adalah peningkatan pendapatan yang diperoleh oleh mitra sebesar 12% dengan adanya kegiatan PKM ini. Mitra bertambah pengetahuannya tentang bagaimana berproduksi secara green economy yang ramah lingkungan dan sehat. Mitra mampu mengaplikasikan penjualan secara online dalam memasarkan produknya sehingga memperluas pangsa pasar yang dapat meningkatkan pendapatannya.

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