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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital International Journal of Economic, Technology and Social Sciences (Injects) Journal of Management, Economic, and Accounting Equivalent : Journal of Economic, Accounting and Management International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting
Husni Muharram Ritonga
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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An Effect of Job Characteristics and Interpersonal Relations Organizational Commitments in PT. AEP (Anglo Eastern Plantation) Ukindo Blankahan Estate Muhammad Nazril Ilham; Muhammad Isa Indrawan; Husni Muharram Ritonga
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.591 KB) | DOI: 10.53695/injects.v3i2.736

Abstract

Organizational commitment refers to the thinking of individuals in the organization and working effectively and positively for the organization. Employee organizational commitment is a key factor that contributes to the achievement of organizational goals. The final performance of an organization depends on the level of commitment of its employees. This study is focused on knowing the characteristics of work and interpersonal relationships affect the organizational commitment of employees in plantation sector organizations in Indonesia, especially at PT. AEP (Anglo Eastern Plantation) Ukindo Blankahan Estate North Sumatra, Indonesia. Characteristics of work consisting of skill variety, task identity, task significance, autonomy, feedback and interpersonal relationships are the 6 main independent variables in this study. Affective commitment and normative commitment are the two main dependent variables for this study. A structured questionnaire survey was conducted to collect primary data from 100 randomly selected employees covering the plantation sector in Indonesia, especially at PT. AEP (Anglo Eastern Palntation) Ukindo Blankahan Estate North Sumatra, Indonesia. Data were analyzed using Confirmatory Factor Analysis (CFA). The findings reveal that skill variation (NOW), interpersonal relations (IRP) and autonomy (WOE) are significant and positive factors that can increase the affective commitment of employees in plantation sector organizations. Skill variation (NOW), task identity (PAA), autonomy (WOE) and feedback (RME) were significant and positive factors that increased normative commitment.
The Influence Of Product Quality, Price And Service Quality On Consumer Satisfaction (Coffeetree Case Study In Medan) M. Fiqih Syahputra G.; Husni Muharram Ritonga; Hernawati Lubis
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.726 KB) | DOI: 10.53695/injects.v3i2.740

Abstract

This study aims to determine whether product quality, price and service quality simultaneously have a positive and significant effect on consumer satisfaction at Kopitree in Medan. The data analysis technique used is the associative quantitative method with the help of the SPSS program. This study uses multiple linear regression. The research sample was 68 respondents. Primary data collection using a questionnaire. The results showed that product quality partially had a positive and significant effect on consumer satisfaction at Kopitree in Medan. Price partially has a positive and significant effect on consumer satisfaction at Kopitree in Medan. Service quality partially has a positive and significant effect on customer satisfaction at Kopitree in Medan. Product quality, price and service quality simultaneously have a positive and significant effect on consumer satisfaction at Kopitree in Medan.
ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI Dini Irhamna; Slamet Widodo; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4467

Abstract

This study aims to analyze the influence of price and brand image on purchasing decisions, with service quality as an intervening variable, for Digital Alliance products at PT Agres Medan Teknologi. The development of information and communication technology in the digital era has changed consumer behavior and company marketing patterns, especially in the computer hardware industry. Digital Alliance, known for its competitive prices and reliable product performance, faces challenges in maintaining and increasing consumer purchasing decisions. This study uses a quantitative method with a survey approach to 180 consumers. The results show that price and brand image have a positive and significant influence on purchasing decisions, both directly and through service quality, which functions as an intervening variable. Based on these findings, it is recommended that the company strengthen its pricing and brand image strategies and improve service quality to encourage consumer purchasing decisions. This study provides insights for PT Agres Medan Teknologi in designing more effective marketing strategies to increase customer satisfaction and loyalty.
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING Diah Sulistia; Muhammad Dharma Tuah Putra; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4878

Abstract

Study This aim explore Factors that influence impulsive buying behavior Students on TikTok Live Streaming Commerce products Skintific with use Stimulus–Organism–Response (SOR) framework . In this model , Interactivity is positioned as the main stimulus , while Affective Engagement and Brand Trust play a role as a mediating organism the influence of stimulus on response in the form of behavior purchase impulsive approach​ quantitative used through Structural Equation Modeling (SEM-PLS) method with involving 300 respondents active students of Panca Budi Development University Medan watch TikTok Live Streaming and have experience shop product beauty online . Research results show that interactivity has an effect significant on affective engagement and brand trust, as well as in a way direct and indirect direct trigger impulsive buying behavior . Findings This confirm that combination real-time interaction , engagement emotional , and trust towards the brand playing role important in push decision purchase spontaneously in the Live Streaming Commerce ecosystem . In theoretical , research This enrich literature about behavior digital consumers , while in a way practical give implications for beauty brands For optimizing communication strategies interactive in increase effectiveness marketing via TikTok Live Streaming.
Analysis Of Brand Image, Facilities And Promotions On Students Decisions In Choosing The Bachelor Of Management Study Program At Universitas Pembangunan Panca Budi Rizco Rama Donni; Husni Muharram Ritonga
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.186

Abstract

This study was conducted on management students at Universitas Pembangunan Panca Budi Medan with the aim of analyzing brand image, facilities and promotions on students' decisions in choosing a bachelor's degree in management. The population of the study were 464 students of Universitas Pembangunan Panca Budi Medan, class of 2023, faculty of management, sampling was carried out by random sampling with the Slovin formula so that the number of samples were 82 respondents. The types of data used were primary and secondary data, data collection techniques using observation, questionnaires and documentation. Data analysis techniques were multiple linear regression, classical assumption tests and hypothesis tests. The results of the study showed that brand image, facilities and promotions partially and simultaneously had positive and significant effect on students' decisions in choosing a management study program. There was strong correlation between brand image, facilities and promotions on students' decisions to take management study program at Panca Budi Development University Medan. Students' decisions can be explained by brand image, facilities and promotions in taking management study programs by 39.1% and the remaining 60.9% can be explained by other variables not studied, such as tuition fees, motivation to study and so on.
Additional Analysis Of Employee Income On Civil Servant Loyalty with Job Satisfaction as an Intervening Variable at The North Tapanuli Regency Agriculture Office Sartika Krisna Panggabean; Elfitra Desy Surya; Husni Muharram Ritonga
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1979

Abstract

This study examines the influence of Employee Income Allowance (TPP) on the loyalty of Civil Servants (PNS), with Job Satisfaction as an intervening variable in the North Tapanuli Regency Agriculture Office. The study used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with the help of SmartPLS 3.0 software and involved 117 civil servant respondents to analyze the measurement model and structural model. The results of the outer model analysis showed that all indicators of TPP, Job Satisfaction, and Civil Servant Loyalty had an outer loading value above 0.70, with Cronbach's Alpha values ranging from 0.865 to 0.916, Composite Reliability between 0.902 to 0.937, and Average Variance Extracted (AVE) between 0.649 to 0.749, indicating convergent validity and adequate reliability. The discriminant validity test also shows that each indicator has the highest correlation with its own construct. Structural model evaluation showed that TPP had a positive and significant effect on Job Satisfaction (β = 0.895; T = 50.010; p < 0.001) and directly had a positive effect on civil servant loyalty (β = 0.576; T = 4,713; p < 0.001). In addition, Job Satisfaction has a positive effect on Civil Servant Loyalty (β = 0.364; T = 3.055; p = 0.003). Indirect influence analysis showed that TPP also significantly affected civil servant loyalty through job satisfaction (β = 0.326; T = 2,967; p = 0.004), which confirms that Job Satisfaction plays a role as a partial intervening variable. The R² value of 0.801 for Job Satisfaction and 0.840 for Civil Servant Loyalty indicates a strong explanatory ability of the model.
ANALYSIS OF DIGITAL PROMOTION AND SCHOOL IMAGE ON STUDENTS' DECISIONS TO CHOOSE A SCHOOL THROUGH INTEREST AS A MEDIATION VARIABLE AT STATE VOCATIONAL SCHOOL 2 PEMATANG SIANTAR Jerriwanto Pontus Regen Sitorus; Husni Muharram Ritonga; Nurafrina Siregar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18821448

Abstract

The development of information technology in the past five years has significantly impacted the way schools communicate and attract prospective students, with social media, websites, and digital platforms becoming the primary sources of information for parents and students. This study aims to analyze the influence of digital promotion and school image on school choice decisions through interest as a mediating variable at SMK Negeri 2 Pematang Siantar. Digital promotion, which involves a series of marketing activities utilizing digital media, can build closer relationships with audiences and influence school choice decisions. School image, formed through the experiences, information, and achievements displayed, plays a significant role in shaping prospective students' perceptions of the quality of education offered. This study used a quantitative method with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis to test the direct and indirect effects between the variables studied. The results showed that digital promotion had a positive and significant effect on student choice decisions and interest. School image also had a positive effect on interest, although it was not significant on the decision to choose directly. Student interest proved to be a significant mediating variable between digital promotion, school image, and choice decisions. These findings provide important contributions to school communication strategies, particularly in enhancing digital promotion and strengthening the school's image to attract new prospective students.
Analysis of Teacher Competency and Work Ethic on Teacher Performance Through Work Motivation at State High School 19 Medan Iqbal Syahputra; Husni Muharram Ritonga; Hernawaty Hernawaty
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11411

Abstract

Teacher performance is a strategic factor in determining the quality of the learning process and the achievement of educational goals in schools. Optimal teacher performance is influenced by various internal factors, including teacher competence, work ethic, and work motivation. This study aims to analyze the influence of teacher competence and work ethic on teacher performance, both directly and through work motivation as a mediating variable at SMA Negeri 19 Medan. This study used a quantitative approach with a survey method. The research population consisted of all civil servant teachers at SMA Negeri 19 Medan, totaling 89 people, who were also used as the sample (saturated sample). Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of the SmartPLS application. The results showed that teacher competence and work ethic had a positive and significant effect on teacher performance. Teacher competence and work ethic also had a positive and significant effect on work motivation. Furthermore, work motivation has a positive and significant effect on teacher performance and is proven to act as a mediating variable in the relationship between teacher competence and work ethic on teacher performance. The coefficient of determination shows that teacher competence and work ethic can explain 42.3% of the variation in work motivation, while teacher competence, work ethic, and work motivation simultaneously explain 62.0% of the variation in teacher performance. The conclusion of this study confirms that improving teacher performance can be achieved by strengthening teacher competence and work ethic, supported by high work motivation. These findings are expected to serve as a basis for the school in formulating policies and strategies for continuous improvement of teacher quality at SMA Negeri 19 Medan.
The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products Ameliya Adisty; Husni Muharram Ritonga; Firman Ario
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11090

Abstract

Live commerce via TikTok has become an increasingly dominant digital consumption pattern among Generation Z, especially for beauty products. This study aims to analyze the influence of Streamer Interactivity and Entertainment Value on Customer Satisfaction, both directly and through Emotional Arousal, as well as to examine the role of Product Trust/Engagement as a moderating variable in the context of TikTok Live Commerce for Skintific products. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained through a questionnaire survey of 384 Generation Z respondents who use TikTok Live Commerce and analyzed using SmartPLS. The results show that Streamer Interactivity and Entertainment Value have a positive and significant effect on Emotional Arousal and Customer Satisfaction. Emotional Arousal was found to mediate this relationship, while Trust/Product Involvement strengthens the effect of Emotional Arousal on Customer Satisfaction. These findings contribute to the development of digital marketing studies based on the S–O–R model and provide practical implications for live commerce strategies.
Analysis of Transformational Leadership and Competence on Employee Performance with JoB Satisfaction as A Mediating Variable at The Uptd Animal Clinic Of The Agriculture And Livestock Office North Sumatra Province Angga Pramudia; Husni Muharram Ritonga; Mesra B
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11409

Abstract

Employee performance is a key factor in improving the quality of public services, especially in the animal health service sector. This study aims to analyze the effect of transformational leadership and competence on employee performance with job satisfaction as a mediating variable at the Animal Clinic Technical Implementation Unit (UPTD) of the North Sumatra Provincial Government's Plantation and Livestock Service. This study uses a quantitative approach with a survey method. The study population consisted of all 75 employees of the Animal Clinic UPTD, all of whom were included in the sample. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of the SmartPLS application. The results showed that transformational leadership and competence had a positive and significant effect on employee performance. In addition, transformational leadership and competence also had a positive and significant effect on job satisfaction. Job satisfaction was proven to have a positive and significant effect on employee performance. The results of the indirect effect test showed that job satisfaction was able to significantly mediate the effect of transformational leadership and competence on employee performance. The coefficient of determination value showed that transformational leadership, competence, and job satisfaction were able to explain 64.5% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Animal Clinic Technical Implementation Unit of the North Sumatra Provincial Government's Plantation and Livestock Service can be achieved by strengthening transformational leadership, improving employee competency, and creating sustainable job satisfaction. This study is expected to be taken into consideration in the formulation of human resource management policies to improve the effectiveness of animal health services.
Co-Authors , Elfitra Desy Surya Ameliya Adisty Angga Pramudia Dewi Nurmasari Pane Diah Sulistia Dini Irhamna Erwansyah Erwansyah Firman Ario Hernawati Lubis Hernawaty Hernawaty Heru Syahputra Iqbal Syahputra Jerriwanto Pontus Regen Sitorus Kiki Farida Ferine Lili Anggraini M. Fiqih Syahputra G. Mesra B Muhammad Dharma Tuah Putra Nasution Muhammad Isa Indrawan Muhammad Nazril Ilham Nesron Yanta Nurafrina Siregar Nurul Intan Sari Ocdy Amelia Rizco Rama Donni Samuel Alexander Leonardo Sianturi Sartika Krisna Panggabean Slamet Widodo Sri Rahayu Tania Putri Maharani Yenni Asmar Yunita Nursyahmi Zakian Zakian