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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Technology and Social Sciences (Injects) Equivalent : Journal of Economic, Accounting and Management
Husni Muharram Ritonga
Universitas Pembangunan Panca Budi
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An Effect of Job Characteristics and Interpersonal Relations Organizational Commitments in PT. AEP (Anglo Eastern Plantation) Ukindo Blankahan Estate Muhammad Nazril Ilham; Muhammad Isa Indrawan; Husni Muharram Ritonga
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.591 KB) | DOI: 10.53695/injects.v3i2.736

Abstract

Organizational commitment refers to the thinking of individuals in the organization and working effectively and positively for the organization. Employee organizational commitment is a key factor that contributes to the achievement of organizational goals. The final performance of an organization depends on the level of commitment of its employees. This study is focused on knowing the characteristics of work and interpersonal relationships affect the organizational commitment of employees in plantation sector organizations in Indonesia, especially at PT. AEP (Anglo Eastern Plantation) Ukindo Blankahan Estate North Sumatra, Indonesia. Characteristics of work consisting of skill variety, task identity, task significance, autonomy, feedback and interpersonal relationships are the 6 main independent variables in this study. Affective commitment and normative commitment are the two main dependent variables for this study. A structured questionnaire survey was conducted to collect primary data from 100 randomly selected employees covering the plantation sector in Indonesia, especially at PT. AEP (Anglo Eastern Palntation) Ukindo Blankahan Estate North Sumatra, Indonesia. Data were analyzed using Confirmatory Factor Analysis (CFA). The findings reveal that skill variation (NOW), interpersonal relations (IRP) and autonomy (WOE) are significant and positive factors that can increase the affective commitment of employees in plantation sector organizations. Skill variation (NOW), task identity (PAA), autonomy (WOE) and feedback (RME) were significant and positive factors that increased normative commitment.
The Influence Of Product Quality, Price And Service Quality On Consumer Satisfaction (Coffeetree Case Study In Medan) M. Fiqih Syahputra G.; Husni Muharram Ritonga; Hernawati Lubis
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.726 KB) | DOI: 10.53695/injects.v3i2.740

Abstract

This study aims to determine whether product quality, price and service quality simultaneously have a positive and significant effect on consumer satisfaction at Kopitree in Medan. The data analysis technique used is the associative quantitative method with the help of the SPSS program. This study uses multiple linear regression. The research sample was 68 respondents. Primary data collection using a questionnaire. The results showed that product quality partially had a positive and significant effect on consumer satisfaction at Kopitree in Medan. Price partially has a positive and significant effect on consumer satisfaction at Kopitree in Medan. Service quality partially has a positive and significant effect on customer satisfaction at Kopitree in Medan. Product quality, price and service quality simultaneously have a positive and significant effect on consumer satisfaction at Kopitree in Medan.
ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI Dini Irhamna; Slamet Widodo; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4467

Abstract

This study aims to analyze the influence of price and brand image on purchasing decisions, with service quality as an intervening variable, for Digital Alliance products at PT Agres Medan Teknologi. The development of information and communication technology in the digital era has changed consumer behavior and company marketing patterns, especially in the computer hardware industry. Digital Alliance, known for its competitive prices and reliable product performance, faces challenges in maintaining and increasing consumer purchasing decisions. This study uses a quantitative method with a survey approach to 180 consumers. The results show that price and brand image have a positive and significant influence on purchasing decisions, both directly and through service quality, which functions as an intervening variable. Based on these findings, it is recommended that the company strengthen its pricing and brand image strategies and improve service quality to encourage consumer purchasing decisions. This study provides insights for PT Agres Medan Teknologi in designing more effective marketing strategies to increase customer satisfaction and loyalty.
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING Diah Sulistia; Muhammad Dharma Tuah Putra; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4878

Abstract

Study This aim explore Factors that influence impulsive buying behavior Students on TikTok Live Streaming Commerce products Skintific with use Stimulus–Organism–Response (SOR) framework . In this model , Interactivity is positioned as the main stimulus , while Affective Engagement and Brand Trust play a role as a mediating organism the influence of stimulus on response in the form of behavior purchase impulsive approach​ quantitative used through Structural Equation Modeling (SEM-PLS) method with involving 300 respondents active students of Panca Budi Development University Medan watch TikTok Live Streaming and have experience shop product beauty online . Research results show that interactivity has an effect significant on affective engagement and brand trust, as well as in a way direct and indirect direct trigger impulsive buying behavior . Findings This confirm that combination real-time interaction , engagement emotional , and trust towards the brand playing role important in push decision purchase spontaneously in the Live Streaming Commerce ecosystem . In theoretical , research This enrich literature about behavior digital consumers , while in a way practical give implications for beauty brands For optimizing communication strategies interactive in increase effectiveness marketing via TikTok Live Streaming.
Analysis Of Brand Image, Facilities And Promotions On Students Decisions In Choosing The Bachelor Of Management Study Program At Universitas Pembangunan Panca Budi Rizco Rama Donni; Husni Muharram Ritonga
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.186

Abstract

This study was conducted on management students at Universitas Pembangunan Panca Budi Medan with the aim of analyzing brand image, facilities and promotions on students' decisions in choosing a bachelor's degree in management. The population of the study were 464 students of Universitas Pembangunan Panca Budi Medan, class of 2023, faculty of management, sampling was carried out by random sampling with the Slovin formula so that the number of samples were 82 respondents. The types of data used were primary and secondary data, data collection techniques using observation, questionnaires and documentation. Data analysis techniques were multiple linear regression, classical assumption tests and hypothesis tests. The results of the study showed that brand image, facilities and promotions partially and simultaneously had positive and significant effect on students' decisions in choosing a management study program. There was strong correlation between brand image, facilities and promotions on students' decisions to take management study program at Panca Budi Development University Medan. Students' decisions can be explained by brand image, facilities and promotions in taking management study programs by 39.1% and the remaining 60.9% can be explained by other variables not studied, such as tuition fees, motivation to study and so on.
Additional Analysis Of Employee Income On Civil Servant Loyalty with Job Satisfaction as an Intervening Variable at The North Tapanuli Regency Agriculture Office Sartika Krisna Panggabean; Elfitra Desy Surya; Husni Muharram Ritonga
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1979

Abstract

This study examines the influence of Employee Income Allowance (TPP) on the loyalty of Civil Servants (PNS), with Job Satisfaction as an intervening variable in the North Tapanuli Regency Agriculture Office. The study used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with the help of SmartPLS 3.0 software and involved 117 civil servant respondents to analyze the measurement model and structural model. The results of the outer model analysis showed that all indicators of TPP, Job Satisfaction, and Civil Servant Loyalty had an outer loading value above 0.70, with Cronbach's Alpha values ranging from 0.865 to 0.916, Composite Reliability between 0.902 to 0.937, and Average Variance Extracted (AVE) between 0.649 to 0.749, indicating convergent validity and adequate reliability. The discriminant validity test also shows that each indicator has the highest correlation with its own construct. Structural model evaluation showed that TPP had a positive and significant effect on Job Satisfaction (β = 0.895; T = 50.010; p < 0.001) and directly had a positive effect on civil servant loyalty (β = 0.576; T = 4,713; p < 0.001). In addition, Job Satisfaction has a positive effect on Civil Servant Loyalty (β = 0.364; T = 3.055; p = 0.003). Indirect influence analysis showed that TPP also significantly affected civil servant loyalty through job satisfaction (β = 0.326; T = 2,967; p = 0.004), which confirms that Job Satisfaction plays a role as a partial intervening variable. The R² value of 0.801 for Job Satisfaction and 0.840 for Civil Servant Loyalty indicates a strong explanatory ability of the model.
Co-Authors , Elfitra Desy Surya Diah Sulistia Dini Irhamna Hernawati Lubis M. Fiqih Syahputra G. Muhammad Dharma Tuah Putra Nasution Muhammad Isa Indrawan Muhammad Nazril Ilham Rizco Rama Donni Sartika Krisna Panggabean Slamet Widodo