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All Journal JABE (Journal of Accounting and Business Education) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen dan Profesional
Mariesti Andriany, Lussia
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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Relational Responsibility to Buying Decision: Buyer Perspective in Business of Chinese Andriany, Lussia Mariesti
Journal of Accounting and Business Education 2018: JABE: VOL. 2, ISSUE 2, MARCH 2018
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.438 KB) | DOI: 10.26675/jabe.v2i2.11226

Abstract

This research aims to reveal the effect of relational responsibility to buying decision in Chinese business. That ethnic is choosen because of the domination of Chinese in Indonesian business. This research located in major traditional market in Malang, using survey method to collect data through questionnaire instrument. Respondent of this research is buyer of traditional market, amount35 peoples. Sampling technique using in this research is simple random sampling. Validity and reliability test is applied to questionnaire before its distribution to respondents. Data was analyzed through two stages, which were confirmatory analysis factor and simple linier regression. Based on validity and reliability test, all of statement in questionnaire is valid and reliable. From the results of confirmatory analysis, significance value of indicators is below 0.05 which confirms its fit to measure relational responsibility and buying decision.The result of hypothesis testing said that relational responsibility has positive and significant effect to buying decision.
Owner Ethnicity: The Determinant of Relationship between Environment Uncertainty and Performance Andriany, Lussia Mariesti
Journal of Accounting and Business Education 2017: JABE: VOL. 1, ISSUE 2, MARCH 2017
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.313 KB) | DOI: 10.26675/jabe.v1i2.8487

Abstract

The aim of this research is to reveal effect of environment uncertainty which seen through competition level and costumer to performance. This research reveals the difference of relationship in environment uncertainty to performance between Chinese and non-Chinese business. Data are collected through direct survey to traditional retail owners by questionnaire and interview. Then, those data analyze in two stages, confirmatory factor analysis and simple regression with dummy variable. This research finds that there is no effect from environment uncertainty to performance. Also, there is no difference between Chinese and non-Chinese business in environment uncertainty to performance relationship. Keywords: ethnic of business ownership, environment uncertainty, performance
THE ROLE OF COMMUNITY-BASED RESOURCES IN FORMING A NEW MICROBUSINESS Andriany, Lussia Mariesti
Jurnal Manajemen dan Profesional Vol. 5 No. 3 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i3.2431

Abstract

This study aims to analyze the role of community-based resources in the formation of a new organization. This is conceptualized as resources that are socially and culturally constructed within a community, can be mobilized easily and interpreted independently depending on the purpose of business owners. It is argued that community-based resources play a critical role in forming a new organization. We employ a qualitative approach to explain its role in establishing a new microbusiness in Indonesia. Based on the interview, we found that community-based resources that are represented by new ingredients and cooking methods (i.e., a new way of producing food) played significant roles in new micro-businesses’ emergence in terms of expanding customers’ demand, providing a clear timing for new organizational emergence, and allowing the condition of resource-driven structuration.
Digital Transformation in Street Food Business in Malang: AI Application Training for Content Creation and Effective Promotion Strategies Yogatama, Ahmad Nizar; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Bukhori, Muhammad; Dura, Justita; Cahyaningtyas, Fadilla; Andriany, Lussia Mariesti; Hanif, Rifki
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2299

Abstract

Purpose: This study investigates the integration of Artificial Intelligence (AI) in digital marketing for street food businesses in Malang, focusing on training housewives to improve content creation and promotion strategies. The research aims to bridge the digital gap for small-scale food vendors by providing essential digital skills and AI tools. Method: The research employed a mixed-method approach, including pre-training assessments, online training sessions, and personalized mentoring. A total of 20 housewives running street food businesses participated in the training, which was conducted over three months. The AI tools used included Canva AI and Flair AI for photo editing, content creation, and social media optimization. Practical Applications: The study demonstrates how AI-driven tools can enhance social media engagement, brand visibility, and customer interaction for street food vendors. This initiative provides a model for empowering small business owners to leverage digital marketing tools effectively, contributing to their long-term success. Conclusion: The training resulted in significant improvements in participants' digital marketing capabilities, with increased confidence in using AI tools. The findings highlight the transformative potential of AI for MSMEs, particularly in enhancing the competitive edge of street food businesses in Malang.
Co-Authors Agus Purnomo Sidi Anjaningrum, Widiya Dewi Bukhori, Muhammad Fadilla Cahyaningtyas Hanif, Rifki Justita Dura Yogatama, Ahmad Nizar