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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Abdimas Akademika KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence Of Electronic Marketplace Marketing, Online Customer Review, And Live Streaming On The Decision To Purchase Ventela Shoes Product In Nusantara PGRI Kediri University Students Putri, Tri Subekti Mei Kusumaning; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/yaa8ve06

Abstract

Research aim: This study aims to test and analyze the effects of Marketplace Marketing, Online Consumer Review, and Live Streaming on Consumer Purchasing Decisions through the Shopee Marketplace. Design/Methode/Approach: This research is a type of quantitative causality research with an associative causality approach. The sampling technique uses the accidental sampling method. The population of this research is all active students of Nusantara PGRI Kediri University, with a sample of 40 respondents. This research was conducted using a survey method on Active Students of Nusantara PGRI Kediri University who had purchased Ventela shoe products from the Shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests, coefficient of determination, and t (partial) and F (simultaneous) hypothesis tests. Research Finding: The results of this research prove that the variables Marketplace Marketing, Online Customer Review, and Live Streaming simultaneously and partially have a significant influence on the decision to purchase Ventela shoe products through the Shopee Marketplace among active students at Nusantara PGRI Kediri University. Of the three independent variables, the one that has the most influence on the dependent variable is the live streaming variable with a coefficient of determination value of 0.737.
Metamorphosis from Upstream to Downstream as a Strategy to Increase Turnover ENDAH RIANAWATI, DWI; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/97cbzv06

Abstract

Research aim: The purpose of this study is to analyze the marketing strategy applied by Toko BmB Puring Kediri to increase product sales. Design/Methode/Approach: This research uses a descriptive qualitative approach. Where I got information by conducting interviews to business places and interviews with 2 informants, namely business owners and store management. Research Finding: The background of the formation of the BmB Puring Shop business began in 2020. The informant's business is engaged in the field of leaf ornamental plants, namely puring ornamental plants. How to set the price at the BmB Puring Shop depends on the type of id sold because different ids have different prices, in addition to that judging from the size of the puring and the color of the menor, the more menor, the more expensive the price. Meanwhile, the advantage of this BmB Puring Store that differentiates it from other stores is the quality of the products it sells. How to market puring products in this store through the tiktok live e-commerce platform. The distribution of the product is carried out directly to consumers without intermediaries of collectors or wholesalers. Meanwhile, the delivery of this puring product itself has reached outside Java and Bali. Theoretical contribution/Originality: This research is expected to be able to add information in the field of marketing strategy, especially for MSMEs of the puring type of ornamental plants. This research also provides additional insights in the field of economics, especially in the field of marketing to increase sales turnover. Practitionel/Policy implication: For MSME owners, this research is expected to provide recommendations and information related to the strategy to increase turnover applied in the business. For readers, this research is expected to be an additional source of reference for those who are interested in topics regarding marketing strategies to increase sales turnover. Meanwhile, for local governments, this research is expected to provide input or solutions in formulating MSME marketing strategy policies. As well as encouraging the government to continue to support the sustainability of MSMEs, especially in the puring ornamental plant industry sector in Kediri Regency. Research limitation: The limitation in this study is the lack of complete sales information data because the business owner has not done bookkeeping between the incoming and outgoing money used to produce this puring plant.
Analysis of the Mentoring Program on the development of Customer Business at Bank ABC: The Role of Facilitator Assistants at Rejoso Branch Prahesty, Risti Farida Aprilia; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6368

Abstract

Research aim : The purpose of this research is to analyze the role of facilitators on the Bestee Program in the business development of ABC Bank customers in MMS Rejoso and analyze the Bestee Program in supporting the business development of ABC Bank customers in the MMS Rejoso area.Design/Methode/Approach : This research uses a qualitative approach method, where to collect data through observation, documentation, and interviews in 5 ABC bank customers who have Micro, Small and Medium Enterprises and these customers were selected to take part in this bestee program.Research Finding : Bestee Program. This program involves student interns as accompanying facilitators and ABC bank customers as Micro, Small and Medium Enterprises who are participants in the mentoring program. Mentoring is carried out in 4 sessions (months), each session is divided into 4 meetings, namely introduction, teaching material, practice, and closing. The ABC bank mentoring program has had a significant positive impact, Micro, Small and Medium Enterprises have experienced an increase in product marketing through online platforms, increasing the competitiveness of their business. ABC bank's Bestee program has proven to be a strategic step in improving women's empowerment. Women empowerment through mentoring is very effective in improving the performance of Micro, Small and Medium Enterprises in Indonesia. By presenting mentoring that focuses on critical aspects, this program is able to create a real positive impact on the development of the local economy.Theoretical contribution/Originality : This research is expected to be able to add information on knowledge and skills for ABC bank customers who have Micro, Small and Medium Enterprises, so that after the customer gets the knowledge and skills taught by the facilitator during the business shelter, it can bring changes in the customer's Micro, Small and Medium Enterprises so that the customer's Micro, Small and Medium Enterprises experience development and improvement.Practitionel/Policy implication : Micro, Small and Medium Enterprises still face various challenges in terms of business management, technology utilization, and limited market access and for some people, the role of women is often underestimated due to patriarchal culture, which causes women's empowerment to be needed. With the “Bestee” program implemented by PT Bank ABC Tbk, it is possible to optimize the empowerment of women and the development of Mikto Small and Medium Enterprises through mentoring female customers or business women by providing comprehensive support in facing these challenges. Mentoring activities are carried out in MMS Talang, Rejoso District, Nganjuk Regency, an area with great potential for Micro, Small and Medium Enterprises but still faces obstacles in optimizing their potential. So for ABC bank customers, it is hoped that this research will be able to provide information, input and suggestions to ABC bank Micro, Small and Medium Enterprises customers in the form of suggestions and input related to the “Bestee Program” provided by ABC bank as a customer facility for business changes and developments that have a positive impact. For readers, this research is expected to be able to make references and effective mentoring models, this research provides an overview of the role of assisting facilitators in encouraging the success of customer businesses so that readers can learn the data used and how the model is used.Research limitation : The limitation of this research is in the scope of location because this research focuses on one area, namely at MMS Rejoso, Nganjuk Regency, so the results may not fully represent the implementation of the findings in all MMS or branches of ABC bank.  
The Effect of Economic Growth, Inflation and VAT (Value Added Tax) on the profitability of Automotive Sector companies listed on the IDX Nasrudin, Moch. Andik; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6893

Abstract

Research aim: This study aims to analyse the effect of macroeconomic factors, specifically economic growth, inflation, and VAT, on the profitability of companies in the automotive sector in Indonesia. Design/Method/Approach: This research uses a quantitative causality approach. The data used is secondary data obtained from the company's financial statements and macroeconomic indicators obtained from the Central Bureau of Statistics and the Ministry of Finance Website. Research Finding: The results showed that economic growth has a positive and significant effect on corporate profitability, while inflation and VAT have no significant effect. This finding indicates that the increasing purchasing power of the community along with economic growth contributes to the increase in corporate profits. Theoretical contribution/Originality: This study contributes to enriching the literature on the relationship between macroeconomic factors and firm profitability, particularly in the automotive sector. This study also adds a new perspective on the influence of macroeconomic conditions on corporate financial performance. Practitionel/Policy implication: The results of this study can be used by business people and policy makers to design more adaptive business strategies in the face of changing macroeconomic conditions. Companies can focus more on operational efficiency and price adjustment strategies to reduce the impact of inflation and taxation policies on profitability. Research limitation: This study has some limitations, such as the scope of the study being limited to the automotive sector in Indonesia, so the results may not be generalisable to other sectors. In addition, other external factors, such as interest rates and currency exchange rates, were not analysed in depth. Therefore, future research is recommended to expand the scope of the industry sectors studied and consider more macroeconomic variables in order to obtain a more comprehensive understanding of the factors that affect company profitability.
Co-Authors Bambang Agus Sumantri, Bambang Agus Datunnisa, Siti Khami Devanti, Hesty Efendi, Ahmad Faisal Ema Nurzainul Hakimah, Ema Nurzainul ENDAH RIANAWATI, DWI Eriko Yogiswara, Raditya Fathoni, Mohammad Ryan Fauji, Diah Ayu Septi Fauzi, Diah Ayu Septi Febriani, Diyah Putri Fitri Kurniawati Hamida, Sakiya Salma Hery Purnomo Husein, Nur Irawan, M. Ade Iskandana, Nevia Cahyaning Dewi Kurniawan, Rony Lestari, Melani Dwi Lestari Maharani, Liya Nasrudin, Moch. Andik Pamungkas, Cindy Kusumaning Ayu Putri Panutur , Nugro Indah Paramitha, Dyah Prahesty, Risti Farida Aprilia Putri, Tri Subekti Mei Kusumaning Restyono, Teddy Samari, Samari Sholechah, Insanun SIGIT PUJI WINARKO Sofiandini, Martha Uswatun Hasanah Wahyu Widodo Widodo, Moch.Wahyu Wijianti, Kiki Yunita, Sarlita Eka Zulistiani, Zulistiani