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ANALISIS KOMPARATIF STRATEGI PEMASARAN MOTOR HONDA, DAN YAMAHA DI INDONESIA Budiono, Arif; Pangestu, Bekti; Khulwatu Iffah, Lulu; Ikka Nabilah, Septy; Kiky Aprianto, Naerul Edwin
Merdeka Indonesia Jurnal International Vol 4 No 2 (2024): Vol 4 No 2 (2024): MIJI : Merdeka Indonesia Journal International
Publisher : Merdeka Indonesia Jurnal International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/miji.v4i2.192

Abstract

Artikel ini menganalisis strategi pemasaran komparatif antara dua produsen motor terkemuka di Indonesia, Honda dan Yamaha. Fokus utamanya adalah memahami perbedaan strategi yang diterapkan oleh masing-masing perusahaan dalam menghadapi persaingan industri sepeda motor. Dengan menggunakan metode deskriptif kualitatif, penelitian ini mengeksplorasi bauran pemasaran (marketing mix) yang mencakup aspek produk, harga, distribusi, dan promosi. Hasil analisis menunjukkan bahwa Honda dan Yamaha masing-masing memiliki pendekatan berbeda dalam hal produk dan promosi, yang memberikan keunggulan kompetitif sesuai target pasar mereka. Penelitian ini diharapkan dapat menjadi acuan dalam memahami strategi pemasaran di pasar industri otomotif Indonesia, khususnya bagi perusahaan yang ingin meningkatkan daya saing dalam pasar yang kompetitif.
HUBUNGAN PENDIDIKAN DAN PENGETAHUAN PETERNAK KERBAU TENTANG PAKAN DENGAN KETERAMPILAN PETERNAK DALAM PENYEDIAAN PAKAN UNTUK PENGEMBANGAN TERNAK KERBAU DI KABUPATEN PEMALANG Budiono, Arif; Muatip, Krismiwati; Yuwono, Pambudi
ANGON: Journal of Animal Science and Technology Vol 4 No 3 (2022): ANGON: Journal of Animal Science and Technology
Publisher : Fakultas Peternakan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (966.391 KB) | DOI: 10.20884/1.angon.2022.4.3.p328-335

Abstract

Background. The purpose of this study was to determine the relationship between farmer education and knowledge of farmers about feed with the skills of farmers in providing buffalo feed in Pemalang Regency. The research target was buffalo breeders in Pemalang Regency. Materials and Method. The sampling method used was purposive random sampling by taking buffalo breeders as respondents in three areas, namely Surajaya Village in Pemalang District, Kejambon Village in Taman District, and Wanarata Village in Bantarbolang District. The data obtained were analyzed using Spearman rank correlation. Results. The results showed that there was a significant relationship between farmer's education and knowledge of farmers about feed with the skills of farmers in providing buffalo feed. The Spearman correlation value between farmer education and farmer skills in providing feed shows a value of 0.372, while between farmer knowledge about feed and farmer skills in providing feed shows a value of 0.582.
Citizen Charter dalam perspektif kebijakan dalam upaya optimalisasi pelayanan perijinan Budiono, Arif; Trisnatyan, Adji Samudra; Gusnia, Linda
ARISTO Vol 5 No 1 (2017): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v5i1.417

Abstract

Licensing is happening in Indonesia today many responded so negatively. Person who has been processing and licensing world with a policy set in such a manner compatible with the interests of the individual itself.It is inevitable that all of it is due to a culture that is built up culture is that the position of the apparatus is something special and very hierarchical so residents who require bureaucracy. This kind of culture really bad influence so that the paradigm is served rather than serve really contagious. Licensing bureaucracy becomes sluggish bureaucracy, procedural, unresponsive.Roles and permissions bureaucratic culture in the licensing policy may change with the adoption of citizen charters are oriented to the service of citizens. The entire procedure, completeness, groove arrangement, duration and cost of everything listed and published open so known to all citizens.With this openness became clear all parameters and at the same licensing policies oriented to citizens. Innovation bureaucrats to implement licensing in the past is very difficult to do because the system is bureaucratic, procedural and stiff but with citizen charter then stimulated to innovate bureaucracy that facilitates licensing policy.Every innovation and job details become facilitate citizens with side effects is the performance improvement will have positive implications for both the welfare apparatus or in a career, and vice versa will be negative berimpilikasi form of punishment.