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All Journal JURNAL PENDIDIKAN TAMBUSAI Mutiara: Jurnal Penelitian dan Karya Ilmiah Jurnal Peurawi: Media Kajian Komunikasi Islam
Abdi Verdiansyaf
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Tarekat Syattariyah dalam Menyatukan Masyarakat Minangkabau di Kecamatan Medan Denai Muktarruddin Muktarruddin; Abdi Verdiansyaf; Elvira Zahra; Mega Aulia Putri; Sabna Sabilla; Muhammad Zidan Sayrevi
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini menggunakan metode kualitatif dan metode tinjauan pustaka untuk mendapatkan informasi mengenai penelitian yang dikaji. Adapun tujuan dari penelitian ini adalah untuk mengetahui bagaimana peran Tarekat Syattariyah dalam menyatukan masyarakat Minangkabau yang ada di Kecamatan Medan Denai, tepatnya di wilayah Tegal Sari Mandala III. Hasil pembahasan pada penelitian menemukan bahwa Masjid Syekh Burhanuddin menjadi tempat pengajaran Tarekat Syattariyah di wilayah tersebut, dalam pengajarannya Tarekat Syattariyah memberikan ajaran-ajaran terkait agama Islam dan mempererat persaudaraan antarmasyarakat. Selain itu, masyarakat sekitar sebagiannya juga ada yang mengikuti Tarekat Syattariyah tersebut.
Pengaruh Iklim Organisasi KAMMI Terhadap Kampus Muhammad Raditia Handika; Abdi Verdiansyaf; Maulana Andinata Dalimunthe
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 1 (2024): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i1.1027

Abstract

This research investigates the influence of the KAMMI organization's climate on the UINSU campus through a quantitative approach. The study aims to understand the impact of KAMMI's organizational climate on student perceptions and the overall academic environment at UINSU. The research delves into the background, formulates questions, and employs a cross-sectional design to gather data from a stratified random sample of UINSU students. The findings reveal a positive correlation between students' perceptions of KAMMI's organizational climate and their assessments of the campus environment. Active participation in KAMMI, collaborative programs, and effective communication emerge as crucial elements contributing to a positive organizational climate and tangible effects on campus life. The discussion interprets these results in the context of organizational climate theory, emphasizing the importance of alumni organizations in shaping student satisfaction and experiences. The implications of the study underscore practical recommendations for enhancing student engagement, developing collaborative programs, and improving communication channels. In conclusion, this research provides a comprehensive understanding of the dynamic between KAMMI's organizational climate and the UINSU campus environment. The study's recommendations offer practical insights for fostering a positive organizational climate, ultimately contributing to the continuous improvement of the campus experience for UINSU students.
Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan : Studi Kasus pada Produk Yakult Nurhanifah Nurhanifah; Abdi Verdiansyaf; Cindy Satika Lesmana; Elvira Zahra; Muhammad Raditia Handika; Syahraini Puspa Daulay
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research was conducted to find out the role of branding image played by Yakult products to maintain customer loyalty. The method used in this research is descriptive qualitative. The data collection technique in this research is by conducting interviews with people who consume Yakult products. The data analysis technique in this research uses data presentation techniques and drawing conclusions to determine the results of this research. The results of this research are that branding image plays an important role in maintaining customer loyalty. Brand image is very important in influencing consumer decisions. Effective packaging and good product quality can help maintain the brand image of Yakult and this can maintain customer loyalty to continue choosing Yakult as a health drink. It is hoped that the results of this research can contribute to Public Relations courses and have practical implications in better understanding the role of branding image in maintaining customer loyalty.
Komunikasi Politik Pemenangan Pasangan Bobby-Surya dalam Membentuk Loyalitas Gen Z pada Pilkada 2024 Abdi Verdiansyaf; Muhammad Husni Ritongan
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Pilkada has a very important role in determining the direction and leadership of a region in the modern democratic era. In addition to serving as a formal process for electing leaders, elections are also a venue for influencing and shaping public opinion. In the context of modern democracy, political communication plays an important role in influencing public opinion and building relationships between prospective leaders and voters. This research aims to analyze how the political communication of the winning pair Bobby-Surya in winning the 2024 Pilkada and how the political communication of their winners in shaping Gen Z loyalty in the 2024 Pilkada. The research method used is qualitative with a case study approach, which involves interviews with members of the winning team. The results of the study show that the Bobby-Surya pair implemented an integrated communication strategy, combining conventional and digital approaches. Through the use of social media, engaging content, as well as collaboration with influencers, they managed to attract attention and build active engagement among Gen Z. In addition, value-based campaigns and transparency contributed to the formation of young voters' loyalty.
Co-Authors Cindy Satika Lesmana Elvira Zahra Maulana Andinata Dalimunthe Mega Aulia Putri Muhammad Husni Ritongan Muhammad Raditia Handika Muhammad Zidan Sayrevi Muktarruddin Nurhanifah Sabna Sabilla Syahraini Puspa Daulay