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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Communication Studies Jurnal Peurawi: Media Kajian Komunikasi Islam
Elvira Zahra
Universitas Islam Negeri Sumatera Utara
Languange, Linguistic, Communication & Media Social Sciences

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Peran Tarekat Syattariyah dalam Menyatukan Masyarakat Minangkabau di Kecamatan Medan Denai Muktarruddin Muktarruddin; Abdi Verdiansyaf; Elvira Zahra; Mega Aulia Putri; Sabna Sabilla; Muhammad Zidan Sayrevi
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini menggunakan metode kualitatif dan metode tinjauan pustaka untuk mendapatkan informasi mengenai penelitian yang dikaji. Adapun tujuan dari penelitian ini adalah untuk mengetahui bagaimana peran Tarekat Syattariyah dalam menyatukan masyarakat Minangkabau yang ada di Kecamatan Medan Denai, tepatnya di wilayah Tegal Sari Mandala III. Hasil pembahasan pada penelitian menemukan bahwa Masjid Syekh Burhanuddin menjadi tempat pengajaran Tarekat Syattariyah di wilayah tersebut, dalam pengajarannya Tarekat Syattariyah memberikan ajaran-ajaran terkait agama Islam dan mempererat persaudaraan antarmasyarakat. Selain itu, masyarakat sekitar sebagiannya juga ada yang mengikuti Tarekat Syattariyah tersebut.
The Effectiveness of UN Women Indonesia's Instagram Account in Shaping Opinions on Gender Equality elvira zahra; Irma Yusriani Simamora
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8677

Abstract

This study aims to analyze the effectiveness of the UN Women Indonesia Instagram account in shaping opinions on gender equality. The research method used is quantitative with data collection through a questionnaire distributed to respondents. The research sample consisted of social media users who follow the @unwomenindonesia account. The results showed that 65% of respondents strongly agreed and 35% agreed that the media plays an important role in shaping public perception. No respondents said they disagreed or strongly disagreed. This finding is in line with agenda setting theory, which explains that consistent exposure to content can influence attention and shape long-term perceptions. The UN Women Indonesia Instagram account has proven effective in raising gender equality issues through posts containing persuasive messages. This research is in line with previous studies that confirm that social media, especially Instagram, plays a role as an information channel and an agent of social change that can increase public awareness .
Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan : Studi Kasus pada Produk Yakult Nurhanifah Nurhanifah; Abdi Verdiansyaf; Cindy Satika Lesmana; Elvira Zahra; Muhammad Raditia Handika; Syahraini Puspa Daulay
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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This research was conducted to find out the role of branding image played by Yakult products to maintain customer loyalty. The method used in this research is descriptive qualitative. The data collection technique in this research is by conducting interviews with people who consume Yakult products. The data analysis technique in this research uses data presentation techniques and drawing conclusions to determine the results of this research. The results of this research are that branding image plays an important role in maintaining customer loyalty. Brand image is very important in influencing consumer decisions. Effective packaging and good product quality can help maintain the brand image of Yakult and this can maintain customer loyalty to continue choosing Yakult as a health drink. It is hoped that the results of this research can contribute to Public Relations courses and have practical implications in better understanding the role of branding image in maintaining customer loyalty.
Co-Authors Abdi Verdiansyaf Cindy Satika Lesmana Mega Aulia Putri Muhammad Raditia Handika Muhammad Zidan Sayrevi Muktarruddin Nurhanifah Sabna Sabilla Sriani Sriani Syahraini Puspa Daulay