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All Journal Jurnal Utilitas Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education Research in Administration and Management (JERAM) JIKAP PGSD: Jurnal Ilmiah Ilmu Kependidikan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Edunesia : jurnal Ilmiah Pendidikan Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia
Onny Fitriana Sitorus, Onny Fitriana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The BRANDING UMKM BERBASIS POTENSI LOKAL SINERGI PENDAMPINGAN, TEKNOLOGI DIGITAL, DAN PEMBERDAYAAN EKONOMI DI JAKARTA TIMUR Zulfikar Tegar Salim; Sitorus, Onny Fitriana; Nuri, Fayi Evan; Ramdhani, Muhammad Faisal; Firdaus, Waode Elza; Setiyawan, Willy
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i2.682

Abstract

Era revolusi digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dalam aspek branding dan teknologi digital guna meningkatkan daya saing di pasar yang semakin kompetitif. Penelitian ini bertujuan untuk mengeksplorasi efektivitas pendampingan berbasis potensi lokal dalam mengembangkan strategi branding UMKM melalui sinergi edukatif, teknologi digital, dan pemberdayaan ekonomi di wilayah Jakarta Timur dan Jakarta Utara. Metode yang digunakan adalah pendekatan observasi partisipatif, wawancara mendalam, serta pendampingan adaptif secara berkelanjutan. Hasil menunjukkan bahwa intervensi melalui pembuatan identitas visual (logo dan banner), pendaftaran lokasi UMKM di Google Maps, serta implementasi alat pembayaran digital (QRIS) secara signifikan meningkatkan literasi digital, visibilitas usaha, dan profesionalisme pelaku UMKM. Pendampingan terbukti efektif mendorong transformasi dari promosi ke pemasaran digital berbasis narasi lokal. Studi ini menegaskan pentingnya replikasi dan pengembangan strategi pendampingan branding yang terintegrasi dengan potensi lokal agar UMKM Indonesia dapat tumbuh lebih inklusif, mandiri, dan berdaya saing tinggi di era digital.
The Influence of Financial Literacy on Students' Consumptive Behavior Oktasari, Nadira; Sitorus, Onny Fitriana; Utami, Novelia
Edunesia : Jurnal Ilmiah Pendidikan Vol. 7 No. 2 (2026)
Publisher : Research, Training and Philanthropy Institution Natural Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51276/edu.v7i2.1442

Abstract

This study aims to determine the extent to which financial literacy influences the consumer behaviour of senior high school students in Pondok Gede District, Bekasi City. The research was conducted at State Senior High School 5 and State Senior High School 21 in Bekasi, with a sample of 96 students selected through proportional stratified random sampling. Data were collected using questionnaires and analyzed with statistical tests. The findings show that financial literacy has a positive and significant effect on students' consumer behaviour, suggesting that students with greater financial literacy tend to make more rational and responsible consumption decisions. This result highlights the importance of strengthening financial education among adolescents, particularly in school settings, as a preventive measure against excessive consumerism. In practice, the study suggests that integrating financial literacy programs into the school curriculum can equip students with the skills to manage their finances wisely and avoid wasteful spending habits.
Analysis of Digital Marketing Strategies on the TikTok Platform for the Interlaken Perfume House Brand Fadhlurrahman, Muhammad Ilham; Sitorus, Onny Fitriana
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5471

Abstract

This study analyzes the digital marketing strategy of Interlaken Perfume House in enhancing consumer engagement and sales through social media. The research employed a descriptive qualitative approach with data collected through content observation, digital documentation, and in-depth interviews. The findings reveal that Interlaken utilizes TikTok as its main channel, implementing a content marketing strategy based on education, storytelling, and real-time interaction to build emotional closeness with consumers. SEO optimization, inbound marketing, paid advertising campaigns (PPC), call-to-action (CTA), and lead generation through social interaction are also applied, although not yet supported by an integrated data system. The success of the strategy is supported by creative content, message relevance to young audiences, and consistent engagement. The main challenges identified include limited resources, lack of customer data management, and inconsistent content production. This study recommends strengthening data-driven strategies through customer management systems to achieve long-term effectiveness.
Co-Authors Abdullah, Thamrin Alfarisi, Muhammad Yasir Andini, Andini Eka Haryati Fadhlurrahman, Muhammad Ilham Firdaus, Waode Elza I Made Putrawan Julianto, Habib Ikhwan Mukaromah, Amalia Mukaromah, Amalia Ningsih, Rina Aliyah Nuri, Fayi Evan Oktasari, Nadira Rahmanisa, Rahmanisa Rahmawati, Nur Amelia Ramdhani, Muhammad Faisal Rizky, Putri Setiyawan, Willy Utami, Novelia Zulfikar Tegar Salim