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All Journal Jurnal Ekonomi, Bisnis, dan Akuntansi
Vivi Dwi Erianti
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Economics, Econometrics & Finance

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PERAN SELF CONGRUITY DAN BRAND IMAGE DALAM MEMEDIASI PENGARUH BRAND PERSONALITY TERHADAP BRAND LOVE Vivi Dwi Erianti; Sri Murni Setyawati; Chandra Suparno
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 25, No 2 (2023)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jeba.v25i2.3663

Abstract

Co-Authors Chandra Suparno Sri Murni Setyawati