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All Journal JURNAL EKONOMI Jurnal Riset Akuntansi dan Bisnis Indonesia Prosiding University Research Colloquium Eastasouth Journal of Effective Community Services
Werdiasih, Rustina Dewi
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PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (STUDI KASUS PADA MAHASISWA STIE MUHAMMADIYAH CILACAP) Werdiasih, Rustina Dewi; Yauhana Flaurencya Devi
JURNAL EKONOMI Vol. 9 No. 2 (2019): Jurnal Ekonomi - Agustus 2019
Publisher : JURNAL EKONOMI

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Abstract

This study aims to determine influence price, product quality and trust in online purchasing decisions on STIE Muhammadiyah Cilacap students. The method used in this study uses quantitative methods and the sample used in this study amounted to 54 student respondents in STIE Muhamadiyah Cilacap using purposive random sampling method. Methods of collecting data with a questionnaire. Data analysis used multiple regression analysis. The results showed that in the regression F test conducted it was found that all variables including price, product quality and trust simultaneously influence online purchasing decisions, this is indicated by the F test value which results in a calculated Fvalue of 9,150 greater than Ftabel 2,78. Based on the results of the T test which is carried out partially the variables that influence the product quality are online purchasing decisions. This is indicated by the value of T count 3,188 while the variable price of 1,427 and trust of 0,329 partially does not affect online purchasing decisions with a T table of 1,673. Keywords : Price, Product Quality, Trust, Purchasing decision
ANALISIS PENGARUH DISIPLIN KERJA, PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP KINERJA KARYAWAN Werdiasih, Rustina Dewi; Lilis Barokah
JURNAL EKONOMI Vol. 8 No. 2 (2018): Jurnal Ekonomi - Agustus 2018
Publisher : JURNAL EKONOMI

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This research has aims to analyze partially and simultaneously: 1) the influence of work discipline on employee performance, 2) the influence of career development on employee performance, 3) the effect of compensation on employee performance, 4) the influence of work discipline, career development and compensation on employee performance . The type of research used is survey research. This study took place at Bank BRI Gandrung Mangu and Bantarsari, this study uses 30 employees as respondents research. Proof of this research hypothesis using multiple linear regression. The results of this study were 1) the work discipline discount a significant influence on employee performance 2) the career development has no significant influence on employee performance 3) compensation does not have a significant effect on employee performance 4) discipline of work, career development and compensation have a significant influence on the employee performance. Keywords: Work Discipline, Career Development, Compensation, Employee Performance.
PENGARUH GAJI, TUNJANGAN DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN DI PT. ANGGRAENI PERDANA CILACAP Werdiasih, Rustina Dewi; Eri Aqmarina
JURNAL EKONOMI Vol. 9 No. 1 (2019): Jurnal Ekonomi - Februari 2019
Publisher : JURNAL EKONOMI

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Abstract

The success of a company is strongly influenced by the performance of employees, each company will definitely try to improve employee performance in order to achieve the company's goals to the fullest. Maharjan (2012) states that performance is a result achieved because it is motivated by work and satisfied with the work they do. Efforts to improve employee performance include increasing salaries, benefits and job training for employees. This study aims to determine the effect of salary (X1), allowance (X2) and job training (X3) to Employee Performance (Y) at PT. Anggraeni Perdana Cilacap. In this study using a sample of 52 employee respondents who were in PT. Anggraeni Perdana Cilacap. For sampling in this study using the total sampling method. To find out the magnitude of the effect of salary, benefits and job training on employee performance, multiple linear regression analysis is used. To test the effect as a whole, F test is used with degrees of freedom (df) = k and (n-k-2) with a level of confidence (α = 0.05). To determine the effect partially used T test with degrees of freedom (df) = k and (n-k-2) with a level of confidence (α = 0.05). Based on the results of the T test obtained t count variable salary variable t count of 1.840> 1.67655 hypothesis accepted. Allowance variable of tcount value of 0.540 1,67655 hypothesis is accepted. The results of the analysis were obtained by calculating the F value greater than F table, namely Fcount 8.923> 2.79. The conclusion of this study, based on the results of the study the most dominant variable affects employee performance, namely job training with a β coefficient of 0.389. The determination coefficient value of Adjusted R Square is 0.318. This means that 31.8% of employee performance variables can be explained by salary variables (X1), allowances (X2) and job training (X3) while 68.2% is influenced by other factors outside the research model. Keywords: Salary, Allowances, Job Training, Employee Performance
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KECAMATAN (Studi Kasus pada Pegawai Kantor Kecamatan Cipari dan Pegawai Kantor Kecamatan Kedungreja) Prasetyo, Fakhri Bari; Werdiasih, Rustina Dewi; S, Sudiyono
JURNAL EKONOMI Vol. 15 No. 1 (2025): Jurnal Ekonomi - Februari 2025
Publisher : JURNAL EKONOMI

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Abstract

This research aims to determine the influence of leadership, motivation and work environment on the performance of sub-district employees. The method used in this research uses quantitative methods and the sample used in this research was 31 respondents. Data collection method using questionnaires. Data analysis used multiple regression analysis. The results of the research show that in the F regression test carried out it was found that all variables including leadership, motivation and work environment simultaneously influenced the performance of sub-district employees. This is indicated by the F test value which produced a calculated F value of 10.325 which is greater than F table 2. 96. Based on the results of the T test carried out partially, the variables that influence employee performance are leadership. This is indicated by the calculated T value of 2.771, while the motivation variable is 1.727 and the work environment is 1.270, which partially has no effect on employee performance.
PENGARUH REWARD, PUNISHMENT DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA UNIVERSITAS AL-IRSYAD CILACAP Mispan, Mispan; Jayanti, Esih; Werdiasih, Rustina Dewi
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1144

Abstract

This research aims to examine the influence of Reward (X1), Punishment (X2), and Motivation (X3) on Employee Performance (Y) in a study at Al-Irsyad University Cilacap. Data was collected by distributing questionnaires to employees at Al-Irsyad University Cilacap. The sampling technique in this research used convenience sampling, and data was obtained from 96 samples. Data analysis techniques used include validity tests, reliability tests, MSI (Method of Successive Interval) tests, classic assumption tests including linearity tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis tests including t-tests, F-tests and analysis of the coefficient of determination (R²). The results of the study show that reward and punishment do not have a significant effect on employee performance. Meanwhile, motivation has a significant effect on employee performance.
DETERMINAN KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE WHITELAB DI CILACAP Intania, Nesi Agesti; Jayanti, Esih; Werdiasih, Rustina Dewi
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 2 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i2.1207

Abstract

This research seeks to examine the influencecelebrity endorsement (X1), e-WOM (X2), and brand equity (X3) on consumer behavior in purchasing Whitelab skin care products in Cilacap (Y). Data were collected through distributing questionnaires to consumers of Whitelab skin care products in the Cilacap area. The sampling method applied was purposive sampling, so that 100 respondents were successfully obtained. The analysis methods applied include validity and reliability tests, the method of consecutive intervals (MSI), and the regression model's validity and reliability were checked using traditional assumption tests, such as tests for heteroscedasticity, multicollinearity, normalcy, and linearity. In addition, multiple linear regression analysis was conducted as well as hypothesis testing utilizing the t-test, F-test, and coefficient of determination (R²). The study comes to the conclusion that celebrity endorsement has a significant impact on consumers' purchasing choices regarding Whitelab skincare products. E-WOM has a huge impact on consumers' decsions to purchase Whitelab skincare products. Brand equity has a major influence on consumer choice in purchasing Whitelab skin care products. At the same time, celebrity endorsement, e-WOM, and brand equity serve as important factors in consumers' choice to purchase Whitelab skin care products.
The Influence Of Job Promotion, Performance Appraisal And Compensation Towards Work Spirit At KOPAMA Cilacap Dewi, Ella Sita; Werdiasih, Rustina Dewi; Zamroni, Z
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi Jabatan, Penilaian Kinerja dan Kompensasi terhadap Semangat Kerja Karyawan di KOPAMA Cilacap. Sampel dalam penelitian ini berjumlah 61 orang dengan teknik pengambilan sampel yang digunakan adalah sensus. Teknik pengumpulan data menggunakan angket dan teknik analisis data yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji hipotesis dan uji koefisien determinasi yang menggunakan pengolahan data perangkat lunak statistik. Hasil uji parsial (Uji T) menunjukkan bahwa Promosi Jabatan berpengaruh positif dan signifikan terhadap Semangat Kerja, Komunikasi dan Stres Kerja tidak berpengaruh positif dan signifikan terhadap Semangat Kerja. Hasil uji simultan (Uji F) menunjukkan bahwa Promosi Jabatan, Penilaian Kinerja dan Kompensasi secara simultan berpengaruh positif dan signifikan terhadap Semangat Kerja. Hasil uji koefisien determinasi (R2) menunjukkan bahwa variabel Promosi Jabatan, Penilaian Kinerja dan Kompensasi memiliki kontribusi sebesar 0,650 (65%) terhadap Semangat Kerja.
Analisis Pengaruh Sertifikat Halal, Variasi Produk, dan Kualitas Produk terhadap Minat Beli Konsumen Putri, Silfia Anike; Werdiasih, Rustina Dewi; Karnowati, Nandang Bekti
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Produk yang memiliki sertifikasi halal saat ini menjadi alternatif bagi konsumen dalam memilih produk. Meningkatnya permintaan produk kesehatan dan kecantikan di pasar dalam negeri dengan kecenderungan masyarakat semakin memperhatikan kebutuhan primer akan produk kesehatan, sehingga meningkatkan permintaan akan produk kesehatan dan kecantikan yang bersertifikat halal, berkualitas baik dan bervariasi. PT Natural Nucantara (NASA) merupakan salah satu produsen produk kesehatan dan kecantikan yang memiliki sertifikasi halal LPPOM MUI. Selain itu, produk NASA yang laris memiliki kualitas produk yang unggul dan bervariasi menjadi daya tarik tersendiri bagi konsumen untuk tertarik membeli produk NASA. Penelitian ini merupakan penelitian deskriptif dan kausal dengan pendekatan kuantitatif dengan menggunakan analisis regresi linier berganda. Pengambilan sampel dengan teknik purposive sampling dengan jumlah sampel yang diambil sebanyak 100 responden. Hasil analisis menunjukkan sertifikasi halal tidak berpengaruh terhadap minat beli konsumen. Sedangkan variasi produk dan kualitas produk secara parsial berpengaruh positif signifikan terhadap minat beli. Secara simultan sertifikasi halal, variasi produk dan kualitas produk berpengaruh positif signifikan terhadap minat beli konsumen.
Optimalisasi Inovasi Produk dan Digital Marketing sebagai Solusi Penguatan Usaha Olahan Jagung KWT Wanasri Jeruklegi Cilacap Iswahyuni, Anisha Dian; Werdiasih, Rustina Dewi; Fathurrohman, Fathurrohman
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.482

Abstract

Kabupaten Cilacap memiliki potensi jagung yang besar, termasuk di Kecamatan Jeruklegi. Namun, KWT Wanasri masih menghadapi keterbatasan alat produksi, rendahnya inovasi, pemasaran, dan pemanfaatan teknologi digital. Program pengabdian ini bertujuan meningkatkan kapasitas kelompok melalui pendekatan pemberdayaan partisipatif. Kegiatan meliputi identifikasi kebutuhan, wawancara, FGD, pelatihan, dan pendampingan pada empat aspek: peningkatan kapasitas produksi, diversifikasi olahan jagung, penguatan pemasaran, dan digitalisasi usaha. Hasil program menunjukkan peningkatan kompetensi pada 15 anggota, yaitu kemampuan produksi 45%, inovasi produk 80%, pemasaran 100%, dan pemanfaatan teknologi digital 93%. Anggota mampu menerapkan SOP produksi, menciptakan produk baru (Tortilla corn chip, Macorn, tepung jagung siap saji), serta memanfaatkan media sosial untuk promosi dan pencatatan usaha. Program ini efektif memperkuat kreativitas, daya saing, dan kemandirian ekonomi KWT Wanasri berbasis potensi lokal.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, KEPERCAYAAN DAN PEMBERIAN HADIAH TERHADAP KEPUASAN PELANGGAN MADU GIZIDAT PT ETHOS KREATIF INDONESIA Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 12 No. 1 (2022): JURNAL EKONOMI - Februari 2022
Publisher : JURNAL EKONOMI

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Abstract

The purpose of this study was to analyze the influence of customer relationship management, trust and gift giving on customer satisfaction Madu Gizidat PT. Indonesian Creative Ethos. This study uses quantitative methods. The data used for hypothesis testing is primary data obtained from distributing questionnaires to customers of Gizidat Honey with a total sample of 100. The sampling technique used was purposive sampling method. Data testing techniques in this study include validity test with reliability test, classical assumption test, multiple linear analysis, partial test and simultaneous test as well as the coefficient of determination test (R2). Analysis of the data in this study using the help of statistical software. Based on the results of multiple linear analysis research, it is known that the customer relationship management variable, trust, gift-giving, has a positive and significant influence on customer satisfaction with a constant value of 3.849 with a positive regression coefficient value of the customer relationship management variable (0.240),confidence (0.354), gift-giving(0.311). While the results of the partial test are known that the customer relationship management variable has a positive and significant effect on satisfaction with the results of the value ofT count is greater than T table of (2,059 > 1,985) with a significance (0,042 < 0,05). Trust variablehas a positive and significant effect on customer satisfaction with the results ofT count is greater than T table of (4.512 > 1.985) with a significance (0.000 less than 0.05). Gift giving variablehas a significant influence on customer satisfaction with the results of the value ofT count is greater than T table of (3.121 > 1.985) with a significance (0.002 < 0.05). And the results of the simultaneous test show that customer relationship management, trust, gift-giving, has positive and significant influence on customer satisfaction with a calculated F value of 25,653 withF table of 2.70 so that F arithmetic > F table (25.653 > 2.70) with a significance (0.000 less than 0.05).
Co-Authors Dewi, Ella Sita Eri Aqmarina Esih Jayanti Fathurrohman Fathurrohman Intania, Nesi Agesti Iswahyuni, Anisha Dian Lilis Barokah M, Mugiatin Mispan, Mispan Nandang Bekti Karnowati Nurfauzan, Muhammad Permata, Rizqi Rika Prasetyo, Fakhri Bari Putri, Silfia Anike Ramadhani, Millenia Rizky S, Sudiyono Tri Yuwono Yauhana Flaurencya Devi Zamroni, Z