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All Journal JURNAL EKONOMI Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal REKOMEN (Riset Ekonomi Manajemen)
Werdiasih, Rustina Dewi
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PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (STUDI KASUS PADA MAHASISWA STIE MUHAMMADIYAH CILACAP) Werdiasih, Rustina Dewi; Yauhana Flaurencya Devi
JURNAL EKONOMI Vol. 9 No. 2 (2019): Jurnal Ekonomi - Agustus 2019
Publisher : JURNAL EKONOMI

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Abstract

This study aims to determine influence price, product quality and trust in online purchasing decisions on STIE Muhammadiyah Cilacap students. The method used in this study uses quantitative methods and the sample used in this study amounted to 54 student respondents in STIE Muhamadiyah Cilacap using purposive random sampling method. Methods of collecting data with a questionnaire. Data analysis used multiple regression analysis. The results showed that in the regression F test conducted it was found that all variables including price, product quality and trust simultaneously influence online purchasing decisions, this is indicated by the F test value which results in a calculated Fvalue of 9,150 greater than Ftabel 2,78. Based on the results of the T test which is carried out partially the variables that influence the product quality are online purchasing decisions. This is indicated by the value of T count 3,188 while the variable price of 1,427 and trust of 0,329 partially does not affect online purchasing decisions with a T table of 1,673. Keywords : Price, Product Quality, Trust, Purchasing decision
ANALISIS PENGARUH DISIPLIN KERJA, PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP KINERJA KARYAWAN Werdiasih, Rustina Dewi; Lilis Barokah
JURNAL EKONOMI Vol. 8 No. 2 (2018): Jurnal Ekonomi - Agustus 2018
Publisher : JURNAL EKONOMI

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This research has aims to analyze partially and simultaneously: 1) the influence of work discipline on employee performance, 2) the influence of career development on employee performance, 3) the effect of compensation on employee performance, 4) the influence of work discipline, career development and compensation on employee performance . The type of research used is survey research. This study took place at Bank BRI Gandrung Mangu and Bantarsari, this study uses 30 employees as respondents research. Proof of this research hypothesis using multiple linear regression. The results of this study were 1) the work discipline discount a significant influence on employee performance 2) the career development has no significant influence on employee performance 3) compensation does not have a significant effect on employee performance 4) discipline of work, career development and compensation have a significant influence on the employee performance. Keywords: Work Discipline, Career Development, Compensation, Employee Performance.
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN TOKO RITEL : (Studi kasus pada toko YABAKIImart Kesugihan) Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 10 No. 1 (2020): Jurnal Ekonomi - Februari 2020
Publisher : JURNAL EKONOMI

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Abstract

Consumer satisfaction is the level of one's feelings after comparing the performance of the product he feels with his expectations. One way to increase customer satisfaction is to improve the factors supporting customer satisfaction. One of the factors that influence customer satisfaction is price, product quality and service quality. Based on this, it will be examined whether there is an effect of price, product quality and service quality on customer satisfaction. The purpose of this study was to analyze the effect of price, product quality and service quality on consumer satisfaction at the YABAKIImart Kesugihan retail store. This research was conducted at YABAKIImart Kesugihan shop. The total population is determined by 93 respondents. As an independent variable, namely price, product quality and service quality, and the dependent variable is customer satisfaction. The analysis used includes validity test, reliability test, MSI (Method Successive Interval), classic assumptions, multiple linear regression analysis, hypothesis testing and coefficient of determination analysis. Based on the results of the t test on the first hypothesis of the price variable, the calculated t value F table of 16.100> 2.71. In conclusion, the variable price, product quality and service quality simultaneously affect the satisfaction of YABAKIImart Kesugihan retail stores. Keywords : Price, Product Quality, Service Quality, Consumer Satisfaction
PENGARUH GAJI, TUNJANGAN DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN DI PT. ANGGRAENI PERDANA CILACAP Werdiasih, Rustina Dewi; Eri Aqmarina
JURNAL EKONOMI Vol. 9 No. 1 (2019): Jurnal Ekonomi - Februari 2019
Publisher : JURNAL EKONOMI

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Abstract

The success of a company is strongly influenced by the performance of employees, each company will definitely try to improve employee performance in order to achieve the company's goals to the fullest. Maharjan (2012) states that performance is a result achieved because it is motivated by work and satisfied with the work they do. Efforts to improve employee performance include increasing salaries, benefits and job training for employees. This study aims to determine the effect of salary (X1), allowance (X2) and job training (X3) to Employee Performance (Y) at PT. Anggraeni Perdana Cilacap. In this study using a sample of 52 employee respondents who were in PT. Anggraeni Perdana Cilacap. For sampling in this study using the total sampling method. To find out the magnitude of the effect of salary, benefits and job training on employee performance, multiple linear regression analysis is used. To test the effect as a whole, F test is used with degrees of freedom (df) = k and (n-k-2) with a level of confidence (α = 0.05). To determine the effect partially used T test with degrees of freedom (df) = k and (n-k-2) with a level of confidence (α = 0.05). Based on the results of the T test obtained t count variable salary variable t count of 1.840> 1.67655 hypothesis accepted. Allowance variable of tcount value of 0.540 1,67655 hypothesis is accepted. The results of the analysis were obtained by calculating the F value greater than F table, namely Fcount 8.923> 2.79. The conclusion of this study, based on the results of the study the most dominant variable affects employee performance, namely job training with a β coefficient of 0.389. The determination coefficient value of Adjusted R Square is 0.318. This means that 31.8% of employee performance variables can be explained by salary variables (X1), allowances (X2) and job training (X3) while 68.2% is influenced by other factors outside the research model. Keywords: Salary, Allowances, Job Training, Employee Performance
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT. SUCOFINDO (PERSERO) CABANG CILACAP Tri Yuwono; Werdiasih, Rustina Dewi; Nurfauzan, Muhammad
JURNAL EKONOMI Vol. 11 No. 1 (2021): Jurnal Ekonomi - Februari 2021
Publisher : JURNAL EKONOMI

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The company must be able to provide high stimulation to its human resources in order to have optimal performance, namely performance that is in accordance with organizational standards and supports the achievement of organizational goals. The purpose of this study was to analyze the influence of leadership style, compensation and organizational culture on employee performance at PT. Sucofindo (Persero) Cilacap Branch. Data collection was carried out using a questionnaire to 52 respondents. Data analysis was performed using multiple linear regression. The results showed that the leadership style had an effect on employee performance, as indicated by the t-value for the leadership style variable of 3,150 and α of 0.003. Compensation has an effect on employee performance, as indicated by the t-value of 3.145 and α of 0.003. Organizational culture has an effect on employee performance, as indicated by the t-value of 2.874 and α of 0.006. Leadership style, compensation and organizational culture jointly influence employee performance, as shown by the F-count value of 66.033 and α of 0.000. Keywords: leadership style, compensation, organizational culture, performance
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KECAMATAN (Studi Kasus pada Pegawai Kantor Kecamatan Cipari dan Pegawai Kantor Kecamatan Kedungreja) Prasetyo, Fakhri Bari; Werdiasih, Rustina Dewi; S, Sudiyono
JURNAL EKONOMI Vol. 15 No. 1 (2025): Jurnal Ekonomi - Februari 2025
Publisher : JURNAL EKONOMI

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Abstract

This research aims to determine the influence of leadership, motivation and work environment on the performance of sub-district employees. The method used in this research uses quantitative methods and the sample used in this research was 31 respondents. Data collection method using questionnaires. Data analysis used multiple regression analysis. The results of the research show that in the F regression test carried out it was found that all variables including leadership, motivation and work environment simultaneously influenced the performance of sub-district employees. This is indicated by the F test value which produced a calculated F value of 10.325 which is greater than F table 2. 96. Based on the results of the T test carried out partially, the variables that influence employee performance are leadership. This is indicated by the calculated T value of 2.771, while the motivation variable is 1.727 and the work environment is 1.270, which partially has no effect on employee performance. Keyword: leadership, motivation and work environment
PENGARUH REWARD, PUNISHMENT DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA UNIVERSITAS AL-IRSYAD CILACAP Mispan, Mispan; Jayanti, Esih; Werdiasih, Rustina Dewi
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1144

Abstract

This research aims to examine the influence of Reward (X1), Punishment (X2), and Motivation (X3) on Employee Performance (Y) in a study at Al-Irsyad University Cilacap. Data was collected by distributing questionnaires to employees at Al-Irsyad University Cilacap. The sampling technique in this research used convenience sampling, and data was obtained from 96 samples. Data analysis techniques used include validity tests, reliability tests, MSI (Method of Successive Interval) tests, classic assumption tests including linearity tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis tests including t-tests, F-tests and analysis of the coefficient of determination (R²). The results of the study show that reward and punishment do not have a significant effect on employee performance. Meanwhile, motivation has a significant effect on employee performance.
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Purnamasari, Melan Susanty; Handayani, Juli; Nurwisda, Delaga; Werdiasih, Rustina Dewi; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
DETERMINAN KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE WHITELAB DI CILACAP Intania, Nesi Agesti; Jayanti, Esih; Werdiasih, Rustina Dewi
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 2 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i2.1207

Abstract

This research seeks to examine the influencecelebrity endorsement (X1), e-WOM (X2), and brand equity (X3) on consumer behavior in purchasing Whitelab skin care products in Cilacap (Y). Data were collected through distributing questionnaires to consumers of Whitelab skin care products in the Cilacap area. The sampling method applied was purposive sampling, so that 100 respondents were successfully obtained. The analysis methods applied include validity and reliability tests, the method of consecutive intervals (MSI), and the regression model's validity and reliability were checked using traditional assumption tests, such as tests for heteroscedasticity, multicollinearity, normalcy, and linearity. In addition, multiple linear regression analysis was conducted as well as hypothesis testing utilizing the t-test, F-test, and coefficient of determination (R²). The study comes to the conclusion that celebrity endorsement has a significant impact on consumers' purchasing choices regarding Whitelab skincare products. E-WOM has a huge impact on consumers' decsions to purchase Whitelab skincare products. Brand equity has a major influence on consumer choice in purchasing Whitelab skin care products. At the same time, celebrity endorsement, e-WOM, and brand equity serve as important factors in consumers' choice to purchase Whitelab skin care products.
Co-Authors Dewi Puspasari Eri Aqmarina Esih Jayanti Intania, Nesi Agesti Juli Handayani Lilis Barokah Mispan, Mispan Nurfauzan, Muhammad Nurwisda, Delaga Prasetyo, Fakhri Bari Purnamasari, Melan Susanty S, Sudiyono Syafi'ah Tri Yuwono Yauhana Flaurencya Devi