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All Journal JURNAL BARUNA HORIZON Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat
Rohmadhotin Fitri
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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PENGARUH PENGETAHUAN PRODUK, KEBERAGAMAN PRODUK DAN GAYA HIDUP TERHADAP LOYALITAS MEREK Samsul Arifin; Mochamad Dimas Eka Saputra; Noviana Noviana; Sabila Aisyah Jamil; Rohmadhotin Fitri
Jurnal Baruna Horizon Vol 6 No 1 (2023): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v6i1.93

Abstract

This research was conducted because it had the objective to determine the effect based on product knowledge, product diversity and lifestyle on brand loyalty. A quantitative approach is used for this study so that the research data is in the form of numbers. The analysis tool uses multiple linear regression which is supported by the SPSS version 26 application. The population is buyers of PT Siantar Top products domiciled in the city of Surabaya and the research sample is 100 respondents obtained based on a purposive sampling technique. Based on the research that has been done and from the results of testing the hypothesis, it can mean that there is a positive influence between product knowledge, product diversity, and lifestyle on brand loyalty. The hope is that in producing this healthy food, so that all people can consume these products so that consumers who are on a diet program will also feel the benefits and this can create brand loyalty because it meets consumer needs.
Mahasiswa Kuliah Kerja Nyata (KKN) Unsuri Melakukan Kegiatan Khotmil Qur’an 30 Juz sebagai Program Kerja Sabila Aisyah Jamil; Rohmadhotin Fitri; Didit Darmawan; Roidatus Shofiyah; Masfufah Masfufah; Febriarsita Eka Sasmita; She Fira Azka Arifin
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i1.36

Abstract

The majority of Indonesian citizens are Muslim. The holy book of Islam is the Koran. The focus of dedication in this work program is to carry out Khotmil Qur'an 30 Juz activities. This service uses the Participatory Action Research method where the writer is actively involved in direct service activities. This service activity is related to the reading of the Al-Qur'an by Bin-Nadhor and Bil-Ghoib which also involves the community as a goal of forming a sense of Ukhuwah Islamiyah to strengthen ties of friendship and be able to grow and develop our next generation. The Qur'an is a guide to daily life. Therefore, it is not enough for us to read it until it is finished but do not understand its contents.
Co-Authors Didit Darmawan Febriarsita Eka Sasmita Masfufah Masfufah Mochamad Dimas Eka Saputra Noviana Noviana Roidatus Shofiyah Sabila Aisyah Jamil Sabila Aisyah Jamil samsul arifin She Fira Azka Arifin