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Loisa Eunike Lude
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pelatihan Dan Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Di Kelurahan Semolowaru Annisa Kurniawan; Loisa Eunike Lude; Muhammad Tapus Revaldo; Roziana Febrianita
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.177

Abstract

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.
INDONESIA - CHINA BILATERAL COOPERATION TO IMPROVE THE QUALITY OF HUMAN RESOURCES IN THE MARITIME SECTOR AS AN EFFORT TO ACHIEVE THE WORLD MARITIME AXIS VISION Loisa Eunike Lude; Megahnanda Alidyan Kresnawati
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.442

Abstract

This study aims to determine the bilateral cooperation efforts that the Indonesian government has carried out to improve the quality of human resources in the country to realize the vision of becoming the world's maritime axis. The Indonesian government recognizes that the country's waters have diverse maritime potential and are essential for world trade routes. If appropriately utilized, Indonesia's territorial waters can become a strategic point for many countries. President Joko Widodo's desire to make Indonesia the world's maritime axis is driven by the realization that Indonesia needs help to achieve this vision because it still has limitations in managing and developing its maritime sector. Therefore, the Indonesian government needs support from other countries, including China, to establish bilateral cooperation. This research is descriptive and uses a qualitative approach. The techniques used in data collection are interviews and data collection from various written sources, such as documents, journals, scientific articles, books, newspapers, reports, and others. The results of this study show that bilateral cooperation carried out by the Indonesian government is bearing fruit because China is also willing to support Indonesia to achieve this vision of the world's maritime axis.
Co-Authors Annisa Kurniawan Kresnawati, Megahnanda Alidyan Muhammad Tapus Revaldo Roziana Febrianita