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All Journal Journal of Indonesian Management Jurnal Akuntansi, Manajemen dan Bisnis Digital
Askolani Askolani
University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Beauty Vlogger And Lifestyle On Cosmetic Purchase Decision On E-Commerce Shopee (Survey Of University Of Perjuangan Tasikmalaya Female Students) Ayu Sri Wandini; Askolani Askolani; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Beauty Vlogger and Lifestyle on Cosmetic Purchasing Decisions at E-Commerce Shopee. This study uses a survey method with a causality research design. The type of data used is primary data and secondary data, with a sample of 100 respondents from students of the University of Perjuangan Tasikmalaya and using a purposive sampling method. The data analysis tool used is path analysis. The results of the study show that Beauty Vlogger has a positive and significant effect on the lifestyle of female students at the University of Perjuangan, Tasikmalaya. Beauty Vlogger has a positive and significant effect on cosmetic buying decisions on Shopee e-commerce. Lifestyle has a positive and significant effect on cosmetic purchasing decisions on e-commerce Shopee. Beauty Vlogger has a positive and significant effect on cosmetic purchasing decisions on e-commerce Shopee through Lifestyle for Students at the University of Perjuangan, Tasikmalaya.
Impact Of Electronic Word Of Mouth And Influencer On Buying Decisions (Survey On Skincare Somethinc Consumer Products In The University Environment Of Tasikmalaya) Milawatul Aulia; Askolani Askolani; Ari Arisman
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1420

Abstract

This study aims to determine and analyze the influence of electronic word of mouth and influencers simultaneously and partially on consumer purchasing decisions for Somethinc products in the Universitas Perjuangan Tasikmalaya environment. The method used in this research is descriptive analysis method. The data used in this study are primary data derived from questionnaires that have been distributed to consumers using Something skincare. Data analysis in this study used multiple linear regression analysis, correlation coefficient, and determination coefficient using SPSS version 26 software. The results of this study are that Electronic Word of Mouth has a significant effect on Purchase Decisions. Influencers have a significant effect on purchasing decisions. In the simultaneous test, Electronic Word of Mouth and Influencers have a significant effect on purchasing decisions.  
The Influence Of Work Discipline And Work Environment On The Performance Of Production Employees At The Kamiya Home Industry Company Nurmalasari Nurmalasari; Askolani Askolani; Barin Barlian
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4550

Abstract

This study aims to determine the simultaneous and partial effect of work discipline and work environment on the performance of production employees at the KAMIYA home industry company. The research method used is descriptive method with a quantitative approach. The sampling technique used a saturated sample with a total sample of 45 people. The data collection technique uses an offline questionnaire. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25. The results of the study show that work discipline and work environment simultaneously have a significant effect on performance. Partially work discipline has a significant effect on performance. Partially, the work environment has a significant effect on performance.
Co-Authors Ari Arisman Ayu Sri Wandini Barin Barlian Depy Muhamad Pauzy Milawatul Aulia Nurmalasari Nurmalasari