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All Journal Journal of Data Analytics, Information, and Computer Science (JDAICS) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Andrianto Gusti Pradana
Universitas Muhammadiyah Gresik
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Other

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Sosialisasi Strategi Digital Branding Melalui Website Spesifik Pada Produk UMKM Kecamatan Sidayu Kabupten Gresik Ma’had Wicaksono; Andrianto Gusti Pradana; Nur Khofifatur Rohma; Alfin Farhan Ayoga
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2112

Abstract

training for creating creative content and social media with the object of service aimed at MSME business actors who are members of the Sidayu sub-district MSME association located in Mriyunan Village, Sidayu District, Gresik Regency. This community service is a form of campus participation, especially the Muhammadiyah Gresik Industrial Engineering department, in increasing the capabilities of local resources, namely MSME businesses. The purpose of Community Service itself is to increase insight and knowledge for MSME actors so that the products produced can be well documented and can be recognized by many people through interesting content and social media. So that it is hoped that in the future it can make a positive contribution through increasing selling prices and product competitiveness
SISTEM REKOMENDASI PRODUK PADA E-COMMERCE MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHTING (SAW) DAN CLUSTERING K-MEANS Andrianto Gusti Pradana; Mahad Wicaksono; Purwanto Purwanto
Journal of Data Analytics, Information, and Computer Science Vol. 3 No. 1 (2026): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdaics.v3i1.3524

Abstract

Penelitian ini bertujuan untuk mengembangkan sistem rekomendasi produk smartphone pada e-commerce dengan mempertimbangkan evaluasi multi-kriteria dan segmentasi produk agar keputusan pembelian lebih efektif dan relevan. Metode penelitian yang digunakan adalah kombinasi Simple Additive Weighting (SAW) untuk perankingan produk berdasarkan kriteria harga, RAM, memori internal, kapasitas baterai, dan rating pengguna, serta clustering K-Means untuk membentuk segmen produk (entry-level, mid-range, dan high-end). Hasil penelitian menunjukkan bahwa integrasi SAW dan K-Means menghasilkan rekomendasi yang kontekstual dan terarah, di mana tiap segmen memiliki alternatif terbaik sesuai preferensi pengguna; misalnya S5 direkomendasikan untuk segmen mid-range, sedangkan S3 dan S10 menempati peringkat tertinggi pada segmen high-end. Simpulan, bahwa pendekatan SAW + K-Means mampu meningkatkan keterarahan rekomendasi produk, memudahkan pengguna dalam memilih smartphone sesuai kebutuhan, serta memberikan dasar pengambilan keputusan yang transparan dan dapat dijelaskan.    
Co-Authors Alfin Farhan Ayoga Mahad Wicaksono Ma’had Wicaksono Nur Khofifatur Rohma PURWANTO