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All Journal EKSPANSI Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Sains Manajemen Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Financia : Akuntansi dan Keuangan
Sahidillah Nurdin
Universitas Adhirajasa Reswara Sanjaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : EKSPANSI

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LIFESTYLE, PERCEIVED VALUE DAN CUSTOMER VALUE PADA MINAT BELI Nurdin, Sahidillah; Sulastri, Astri
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan dan Akuntansi Vol 10, No 2 (2018)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.162 KB)

Abstract

This research is motivated by the rapid growth of upper middle class society, increasingly sophisticated era, and increasingly modern lifestyles, demands for fast paced to make people want a simple residence, strategic, complete facilities, suitable price, comfortable and safe. The purpose of this research is to know the description and influence Lifestyle, Perceived Value, and Customer Value to Buy Interest at Dago Suites Apartment Bandung. The method used is descriptive quantitative and verifikatif. Questionnaires were distributed to 100 respondents using incidental sampling method. The results show lifestyle, perceived value and customer value can establish well and positive buying interest community. Keywords: Lifestyle, Perceived Value, Customer Value, Buying interest.
LIFESTYLE, PERCEIVED VALUE DAN CUSTOMER VALUE PADA MINAT BELI Sahidillah Nurdin; Astri Sulastri
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan, dan Akuntansi Vol 10 No 2 (2018)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ekspansi.v10i2.1207

Abstract

This research is motivated by the rapid growth of upper middle class society, increasingly sophisticated era, and increasingly modern lifestyles, demands for fast paced to make people want a simple residence, strategic, complete facilities, suitable price, comfortable and safe. The purpose of this research is to know the description and influence Lifestyle, Perceived Value, and Customer Value to Buy Interest at Dago Suites Apartment Bandung. The method used is descriptive quantitative and verifikatif. Questionnaires were distributed to 100 respondents using incidental sampling method. The results show lifestyle, perceived value and customer value can establish well and positive buying interest community. Keywords: Lifestyle, Perceived Value, Customer Value, Buying interest.
Co-Authors Acep Rohendi Adira Aprilia Aprilia, Adira Asep Weski Astri Serliani Astri Sulastri ASTRI SULASTRI, ASTRI Catur Martian Fajar Cepi Elpansyah Deden Edwar Yokeu Bernardin Dwinta Mulyanti Dwiza Riana Heni Rohaeni Lutfi Hardianti Lutfi Maulana shidiq Maulana shidiq, Lutfi Mochamad Reza Muhammad Rheza Alfin Nanda Eka Putri Niko Putra Pika Nilam Cahya Setiani Rahman, Maya Nuria Rufaidah, Fathi Sandini, Dwi Silva Prinandita Via Wildiansyah Yani Restiani Widjaja, Yani Restiani Yayu Rahayu Yayu Sri Rahayu