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John A. F. Kalangi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi Terhadap Keputusan Menabung Nasabah Herid Apner Aflili; John A. F. Kalangi; Olivia Walangitan
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

PT.Bank Papua Branch Manado realizes that In the course of Bank Papua in the world of national banking, not apart from efforts to increase the mobilization of public funds through a series of government policies in terms of banking monetary, with the target of achieving an increase in the number of customers. Looking at these conditions, all banking institutions including Bank Papua compete and compete to market savings products that can meet the needs of society.This study is categorized as the type of survey research where the information collected was obtained from the respondents by using the questionnaire as a basic data collection tool. Furthermore this research includes the type of explanatory research, where the type of research only focuses on problems that have occurred or that is happening by highlighting the relationships between research variables.From the above calculation, it can be concluded that there is influence of X variable to variable Y for 18% and the rest of which 82% influenced by other factors not examined by researchers such as interest factors, environmental factors, location factors and individual economic conditions.In suggesting PT.Bank Papua Manado Branch Office to keep improving promotional activities undertaken by him because it is good and proven, based on test results conducted in this study. Keywords: Promotion, Savings Decision
Pengaruh Suasana Toko Terhadap Minat Beli Konsumen Pada UD. Sinar Anugerah Pratama Manado Jeremia Alfredo Paila; John A. F. Kalangi; Joula J. Rogahang
JURNAL ADMINISTRASI BISNIS Vol. 6 No. 001 (2018): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v6.i001.%p

Abstract

Store atmosphere is a physical characteristic that is very important for every business and can affect the feelings or moods of consumers who visit the store, thereby affecting the interest to buy. Buying interest is a desire to buy a product or service to be purchased. In every business activity, basically aims to gain maximum profit in order to maintain the exsitence of the company amid the competition. The goal to be achieved in this research is to know the magnitude of the influence of store atmosphere on consumer buying interest in UD. Sinar Anugerah Pratama Manado. The research is a kind of quantitative research. Independen variable (x) is the store atmosphere and the dependent variable (y) buying interest. The population of this research is all visitor in UD. Sinar Anugerah Pratama Manado. Assuming the population in this study is not limited. Sampling in this study using purposive sampling method, data collection techniques used in this study is a questionnaire. Samples drawn from a population of 50 respondents consisting of 72% female and 28% male. Hypothesis testing in this study using parametric statistics in the form of t-test to see how the influence of each independent variable individually to the dependent variable. And the f-test to see how the influence of all independent variables together on the dependent variable. The value of f-arithmetic of 8.519 with the significance p-value = 0.005 < 0.05 indicates that there is a simultaneous significant influence of the store's atmosphere on buying interest. The value of t-arithmetic of 2.919 with significance p-value = 0.005 < 0.05 indicates that there is a partial significant influence of the independent variable to the dependent variable. This means that there is a strong relationship that gives effect to buy interest to consumers. From the results of hypothesis testing above shows there is significant influence of store atmosphere to consumer buying interest in UD. Sinar Anugerah Pratama Manado. Keywords: Store atmosphere, buying interest.
Pengaruh Brand Image Terhadap Keputusan Pembelian Handphone Samsung Android di Gerai IT Center Manado Viani A. L. Mandagi; John A. F. Kalangi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 6 No. 004 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v6.i004.54-61

Abstract

The development of the current global era increasingly leads to tough competition especially for the company. Currently the Brand Image is important in any company where the company has its own brand image that aims to launch sales in pursuit of profit. According to Surachman (2018), the brand image of some of the brands that can be identified but cannot be pronounced, such as special symbols, design, colours, or costumer perception of a product or service represented by its brand. The purpose of this research is to find out how big the influence of Brand Image towards the purchase of a Samsung Android phone at the outlet IT Centre in Manado. The population in this study i.e. the consumer Mobile Samsung Android IT Centre outlets in Manado. The samples used this study is as much as 100 respondents, using linear regression and correlation analysis. In the calculation in this study, researchers using SPSS software version 21, which could indicate whether there is a correlation between the two variables and how much influence Brand Image against a purchasing decision. Based on the results of the study i.e. the result value of R is the relation between meaning 0.348 brand image against the decision of the buyer is low. The value R square (coefficients determinative) 0.121. That value indicates that the decision of the buyer on the outlets IT Centre in Manado was 12.1% in influence by Samsung's brand image, while the 87.9% in influence by other variables in the meticulous in this research. From the result of this research the brand has positive influents’ on purchasing decisions but the level of influence is very low, because the company must continue to increase its brand image.Keywords: Brand Image, Purchase Decision
Pengaruh Periklanan Terhadap Keputusan Konsumen Untuk Membeli Di Alfamidi R.E Martadinata Manado Grifilia L. Mokoagow; John A. F. Kalangi; Lucky F. Tamengkel
JURNAL ADMINISTRASI BISNIS Vol. 7 No. 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v7.i001.9-14

Abstract

This research is based on thinking on several factors that influence consumers decisionk to buy in retael dealers. With the growing efforts of the retael industry today the level of competition among retael industry is increasingly competitive, each dealer has a strategy in persuading the customers to choose and / or buy a items This activity was held at PT. Midi Utama Indonesia, Tbk. Branch Manado in order to know the relationship of these factors affect consumers to buy. Besides, this research is expected to be input to the leadership of PT. Midi Utama Indonesia, Tbk. Manado and is a contribution in marketing and advertising strategy. Data collection using the instrument in the form of questionnaires /interviews, observation and document studies, and for data analysis using quantitative methods. The results of this study to answer the hypothesis there is a significant relationship factors that influence consumers to buy, with a determinant responsibilities and proved research, which mean advertising strategy need to always innovated from time to time in order make consumers keep shoping on Alfamidi.Keywords: Advertising, Customer Behaviour
Co-Authors Danny D. S. Mukuan Grifilia L. Mokoagow Herid Apner Aflili Jeremia Alfredo Paila Joula J. Rogahang LUCKY F. TAMENGKEL Olivia Walangitan Viani A. L. Mandagi