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All Journal SEIKO : Journal of Management & Business International Journal of Economics, Business and Accounting Research (IJEBAR) Accounting Profession Journal (APAJI) Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Cipta C. Perdana
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Public Health Social Sciences Other

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Pemberdayaan Masyarakat Pulau Lae-Lae Makassar Sejak Dini: Memotivasi Anak-anak untuk Meraih Mimpi Sukses melalui Pembelajaran Berbasis Permainan Elia Ardyan; Carolina Novi Mustikarini; Justin Wijaya; Sinar Dharmayana Putra; Cipta Canggih Perdana
Jurnal Abdidas Vol. 3 No. 3 (2022): June, Pages 355-611
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v3i3.606

Abstract

Pendidikan menjadi bagian penting untuk mempersiapkan masa depan generasi muda. Pendidikan menjadi efektif apabila memiliki kegiatan pembelajaan yang menyenangkan. Salah satu metode yang digunakan untuk murid tingkat sekolah dasar dan sekolah menengah pertama adalah pembelajaran berbasis permainan. Tujuan dari pengabdian ini adalah memberikan motivasi kepada murid tingkat sekolah dasar dan sekolah menengah pertama untuk tetap semangat belajar agar mampu menggapai cita-cita masa depan mereka. Salah satu strategi pembelajaran yang diterapkan adalah memberikan motivasi dengan melakukan pembelajaran berbasis permainan yang fokus pada pencapaian cita-cita dan mimpi mereka. Metode pelaksananaan pengabdian ini adalah dengan tahapan yang meliputi melakukan survei dan pengajuan izin, persiapan pengabdian masyarakat, pelaksanaan pengabdian masyarakat dan melakukan evaluasi kegiatan. Lokasi kegiatan berada di SD Impres Lae-Lae 1 dan SMPN Negeri 41 SATAP Lae-Lae, Makassar (Kelas 1 sampai dengan kelas VIII).  Fokus pembahasan studi ini adalah kegiatan di kelas I, III, dan IV. Hasil evaluasi berdasarkan dinamika proses pembelajaran melalui pendekatan berbasis permainan menunjukkan bahwa sebagian besar murid dapat aktif berkontribusi dalam setiap permainan, yang pada awalnya masih belum berani namun situasi yang menyenangkan membuat para murid termotivasi untuk berani terlibat. Melihat dinamika yang berjalan, kegiatan pembelajaran dapat dikatakan berhasil dan sukses dilaksanakan sesuai tujuan kegiatan.
Pentingnya kekuatan merespon pelanggan dan kapabilitas membangun kolaborasi di dalam peningkatan kinerja pemasaran UKM: Pendekatan SMEs agility Elia Ardyan; Tony Antonio; Winarto Poernomo; Cipta Canggih Perdana; Aditya M. Kouwagam Kouwagam
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.871 KB) | DOI: 10.31842/jurnalinobis.v6i3.284

Abstract

Tujuan penelitian ini adalah menguji pengaruh kelincahan (agility) UKM (kemampuan penginderaan pelanggan dan daya tanggap pelanggan) dan kemampuan berkolaborasi dalam jaringan terhadap kinerja pemasaran UKM. Responden di dalam penelitian ini adalah 229 pemilik UKM Mebel di Jepara, Solo, Sragen, klaten, dan Sukoharjo. Analisis yang digunakan adalah covariance based structural equation modeling (CB-SEM) dan pengolahan data menggunakan Amos versi 26. Hasil penelitian ini menunjukkan bahwa kekuatan merespon pelanggan dan kapabilitas membangun kolaborasi mampu meningkatkan kinerja pemasaran UKM secara signifikan. Sedangkan kapabilitas penginderaan pasar lebih berfungsi untuk meningkatkan kekuatan merepon pelanggan. Kapabilitas pengindearaan pasar memiliki pengaruh negatif terhadap kinerja pemasaran UKM. Penelitian ini juga memberikan kontribusi baik untuk teori ataupun manajerial.
The Impact of Social Media Influencers and Content Quality Unraveling the Mediating Role of Trust on Purchase Intention Cipta Canggih Perdana; Carolina Novi Mustikarini; Erwin Parega
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.5248

Abstract

In the digital landscape today, social media platforms dominate as primary channels for sharing information, shaping culture, and fostering social interaction. This study investigates the interplay between Social Media Influencer Influence, Content Quality, mediated by Trust, in shaping consumer Purchase Intentions. Using a cross-sectional quantitative design, primary data was collected through structured online questionnaires distributed via Google Docs and shared on platforms like WhatsApp, Instagram, Twitter and Facebook. Convenience sampling included 110 active social media users following influencer accounts in Indonesia and globally. Partial Least Square (PLS) analysis, facilitated by SmartPLS software, explored the relationships between variables. Results highlight the significant impact of Social Media Influencer Influence (X1) on Purchase Intentions (Y) (H1) and Content Quality (X2) on Purchase Intentions (Y) (H2), underscoring their roles in shaping consumer purchase decisions. Additionally, Social Media Influencer Influence (X1) on Trust (Z) (H3) and Content Quality (X2) on Trust (Z) (H4) emphasize their contributions to building consumer trust. Notably, Trust (Z) substantially affects Purchase Intentions (Y) (H5), reaffirming its pivotal role in shaping consumer behavior. This study provides valuable perspectives on the dynamics of influencer marketing, underscoring the significance of both Content Quality and Trust in driving Purchase Intentions. It contributes to the marketing domain by enhancing comprehension of effective influencer marketing strategies and their impact on consumers Keywords: Social Media Influencer, Content Quality, Trust, Purchase Intention
INFLUENCER CONTRIBUTIONS; DOES IT AFFECT MARKETING CONTENT FOR MSMEs’ CUSTOMER ENGAGEMENT? Erwin Erwin; Cipta Canggih Perdana; Yuyun Karystin Meilisa Suade
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8910

Abstract

The primary activity for businesses on social media is the creation of content, including both persuasive and informative content. Influencers are also thought to exist because they aid in the distribution of content related to commercial actors' products. This study examines the role of content marketing and influencers in boosting MSMEs' social media customer engagement. The respondents in this study were 234 MSME actors who were users of social media. The data was collected using a questionnaire with a Likert Scale (5 Scale). The acquired data was analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) and then processed using WarpPLS Version 8.0. Based on the data analysis findings, it was discovered that the social media influencers and both informative and persuasive content directly had a positive and significant influence on MSME customer engagement, but that influencers were unable to adequately contribute to the influence of marketing content on customer engagement. In marketing materials created by the MSME actors, the influencers may be used separately. The influencers had their own goals in order to increase client interaction for MSMEs on social media.
The Influence of Digital Marketing on Marketing Performance Mediated by Entrepreneurial Orientation in UC Makassar Student Business(i). Elza Alvin; Jason Tandoko; Marco Panjiwinata; Cipta C. Perdana
Accounting Profession Journal (APAJI) Vol. 6 No. 2 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v2i6.216

Abstract

The purpose of this study is to find out the Effect of Digital Marketing on Marketing Performance meidated by Entrepreneurship Orientation on Business Students (i) UC Makassar. This study uses quantitative methods and obtained a total of 52 respondents from UC Makassar students and owns a business. The analytical technique that we use in this study uses the partial least squares analysis technique with the help of Smart PLS 3.0 software. The results of the study indicate that the digital marketing variable has a positive and significant effect on entrepreneurial orientation . Furthermore, digital marketing also has a positive and significant effect on marketing performance . Then entrepreneurial orientation has a positive and significant effect on marketing performance
Co-Authors Aditya M. Kouwagam Kouwagam Carolina Novi Mustikarini Carolina Novi Mustikarini Elia Ardyan Elza Alvin Erwin Erwin Erwin Parega Jason Tandoko Marco Panjiwinata Sinar Dharmayana Putra Tony Antonio Winarto Poernomo Yuyun Karystin Meilisa Suade