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All Journal Bubungan Tinggi: Jurnal Pengabdian Masyarakat TOFEDU: The Future of Education Journal Leksema: Jurnal Bahasa dan Sastra
Anita Rusjayanti
Universitas Sebelas Maret
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peningkatan Kompetensi SDM Museum Keris Nusantara (MKN) dalam Pembuatan Konten Narasi Digital Benda Koleksi Museum Albertus Agung Yuwono; Bayu Dewa Murti; Ardianna Nuraeni; Nur Saptaningsih; Anita Rusjayanti; Paramita Widya Hapsari
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 4, No 4 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v4i4.6416

Abstract

Museum Keris Nusantara (MKN) yang baru berumur lima tahun perlu meningkatkan performanya sejalan dengan perwujudan visi dan misinya sebagai tempat edukasi pengunjung yang menyenangkan. Untuk mencapai tujuan tersebut, MKN harus segera berbenah diri dengan menyelesaikan beberapa permasalahan yang sedang dihadapi. Permasalahan tersebut adalah (1) belum tersedianya konten narasi digital benda koleksi museum, dan (2) kompetensi Sumber Daya Manusia (SDM) MKN yang belum mumpuni untuk mengolah dan memproduksi konten narasi digital secara mandiri. Padahal, di era teknologi modern seperti saat ini, konten digital audio-visual berperan signifikan untuk menarik pengunjung. Artikel ini mendeskripsikan bentuk kontribusi Tim Pengabdian English for Vocational Purposes Program Studi D-3 Bahasa Inggris, Sekolah Vokasi, Universitas Sebelas Maret (UNS) sebagai solusi bagi MKN. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi staf MKN agar mereka mampu memproduksi konten digital secara mandiri dengan memanfaatkan fasilitas LCD Display yang selama ini dibiarkan mati. Kegiatan pengabdian dilakukan dengan metode pelatihan dan pendampingan pembuatan konten narasi digital benda koleksi museum bagi 15 staf MKN selama 7 bulan. Hasil kegiatan pelatihan dan pendampingan ini berupa sembilan video narasi benda koleksi MKN ber-voice over bahasa Indonesia dan bahasa Inggris yang dihasilkan oleh staf MKN, dan siap ditayangkan di LCD Display di setiap lantai MKN.The Keris Nusantara Museum (MKN), established in 2017, needs to improve its performance to accomplish its mission and vision to serve as a fun and learning destination for visitors. To reach its goals, MKN needs to find solutions for the current issues they are facing. They are: (1) the lack of digital narrative content of museum collections, and (2) the lack of MKN staff's competence to produce digital narrative content. Digital audio-visual content definitely plays a big part in drawing visitors in today's modern age of technology. This article describes the contribution of the English for Vocational Purposes Community Service Team of the English Diploma Study Program, Vocational School, Universitas Sebelas Maret (UNS) as a solution for MKN. This community service activity aims to improve the skills of MKN staff to allow them to independently produce digital content with the aid of the LCD Display facility, which has been abandoned since 2017. The activities were carried out through training and assistance in developing digital narrative content for museum collections for 7 months. The products of this training and assistance activity are nine narrative videos of MKN collections with both Indonesian and English voice-over, created by MKN staff, which are ready to be shown on LCD Displays on every MKN floor.
PERSUASION IN TOURISM PROMOTION BILINGUAL TEXTS: THE IMPORTANCE OF SYNTACTIC FORMS AND CHOICES Bayu Budiharjo; Ardianna Nuraeni; Nur Saptaningsih; Bayu Dewa Murti; Anita Rusjayanti
Leksema: Jurnal Bahasa dan Sastra Vol. 7 No. 1 (2022)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ljbs.v7i1.4419

Abstract

This study is aimed at examining the message communicated by verbal material in bahasa Indonesia and English in the Boyolali tourism promotion bilingual booklet. The study employs descriptive qualitative approach and applies qualitative data analysis under the framework of Syntax. The research data take form of sentences in the Boyolali tourism promotion bilingual booklet in bahasa Indonesia and in English. The findings show that Boyolali tourism promotion bilingual booklet carries an inequivalent message in terms of informative content and persuasive force. This research has also proven that syntax is a substantial asset in the formation of promotional messages in the promotion of tourism destinations of Boyolali.
Meteorological Register and Readability in BMKG Press Releases During the Sumatra Floods in Late 2025: Pedagogical Implications for Literacy Dimas Adika; Anita Rusjayanti; Noprival; Aal Inderajati; Henry Trias Puguh Jatmiko
Leksema: Jurnal Bahasa dan Sastra Vol. 11 No. 3 (2026): Special Edition
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ljbs.v11i3.14181

Abstract

The essential role of risk communication in the disaster involved in the extreme flood crisis on Sumatra in the end of 2025 was critical to human safety. Nonetheless, the press releases of Meteorology, Climatology, and Geophysics Agency (BMKG) sometimes had complicated language, and this was might unable to attract the masses to identify with this natural phenomenon. This study explored the meteorological registers and readability of BMKG press releases and how its impact on pedagogy. This study employed the Mixed Methods Research (MMR) approach by analyzing official press releases of Aceh, North Sumatra, and West Sumatra BMKG on November to December 2025 flood crisis. The Flesch Reading Ease (FRE) formula was used to measure the quantitative readability, and the qualitative analysis was used to examine the differences between the main texts and the appendices. The results indicate that there is a shift in language use: the Main Texts are characterized by a scientific register, high lexical density, global meteorological vocabulary (e.g., MJO, IOD, TC), and unclear acronyms, indicating characteristic of the scientific language prevails. Contrastingly, the Appendices are written with a practical register, which provides easy to follow clear actionable instructions. This finding is supported by FRE scores, showing that the Main Texts score is between -43.75 and 17.8 (on a scale of 0-100, where lower scores indicate higher complexity), whereas the Appendices score is far better, between -34,14 and 40,29. This significant gap between language and text function makes the reasoning behind meteorological warnings might inaccessible to the people, causing them to obey without being able to fully comprehend the underlying meteorological risks and the necessity of the warnings. Then, this study proposed four stages of teaching model as pedagogy impact as follow: analysis, deconstruction, reconstruction and evaluation, to prepare future science communicators to bridge the gap between expert information with public understanding.
Pragmatic Functional Categories as a Framework for Assessing ChatGPT’s Translation Quality in Fashion Slogans Paramita Widya Hapsari; Kennia Wikanditha; Anita Rusjayanti
The Future of Education Journal Vol 4 No 8 (2025): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1107

Abstract

The emergence of generative AI models such as ChatGPT has transformed translation practices, yet their capacity to handle creative and culturally embedded texts remains questionable. This study investigates ChatGPT’s translation quality in fashion slogans by integrating Molina and Albir’s (2002) translation technique taxonomy with Nababan et al.’s (2012) Translation Quality Assessment (TQA) framework. Employing a descriptive qualitative design complemented by quantitative scoring, the research analyzes 175 English–Indonesian fashion slogans produced by ChatGPT, focusing on three dimensions: accuracy, acceptability, and readability. The evaluation results reveal high accuracy (M = 2.71), indicating strong semantic retention, while acceptability (M = 2.54) and readability (M = 2.62) remain at moderate–high levels, suggesting occasional stylistic and pragmatic incongruence in Indonesian. Genre-based and brand-type analyses further indicate that global slogans tend to be more semantically precise yet less idiomatic compared to local ones. Although ChatGPT successfully preserves literal meaning, it frequently underperforms in maintaining rhetorical, emotional, and cultural resonance. The findings highlight ChatGPT’s potential as a supportive translation tool for marketing discourse but reaffirm the necessity of human post-editing to achieve persuasive equivalence. This research contributes to translation studies by offering an integrated analytical framework that bridges micro-level translation techniques with macro-level quality dimensions, expanding current understanding of AI-mediated translation performance in creative and commercial contexts.
Co-Authors Aal Inderajati Adika, Dimas Albertus Agung Yuwono Ardianna Nuraeni Bayu Dewa Murti Budiharjo, Bayu Henry Trias Puguh Jatmiko Kennia Wikanditha Noprival Nur Saptaningsih Paramita Widya Hapsari