Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pembangunan Perikanan dan Agribisnis
Rabbaniyatus Syakhshiyah
Universitas Mulawarman
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
TINGKAT KEPUASAN KONSUMEN TERHADAP PRODUK AMPLANG XYZ DI KELURAHAN SARIJAYA KECAMATAN SANGA-SANGA Rabbaniyatus Syakhshiyah; Elly Purnamasari; Heru Susilo
Jurnal Pembangunan Perikanan dan Agribisnis Vol 10 No 2 (2023): edisi online
Publisher : 2339-1324

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jppa.v10i2.235

Abstract

Amplang XYZ is processing bussiness using milkfish (Chanos chanos) as primaryi ngrediemt . The purposes of the study were to: 1) analyzing consumer characteristics; 2) measuring CSI; 3) identifying the attributes that to improved a quality in Amplang XYZ. The study conducted from June 2021 to September 2021. Sampling method was non probability sampling with 50 respondents by using accidental and purposive samplings. Analysis method employed descriptive analysis, CSI, Importance Performance Analysis (IPA). The results of this study showed that the majority of Amplang XYZ consumer were 17-23 years old female, senior highschool graduated with married marital status and student with income range monthly less than Rp.500.000. CSI of Amplang XYZ was 73,63%, which mean overall Amplang XYZ consumer were satisfied of the amplang attributes, but some attributes that to improved i.e the clarity of the halal and the clarity of the expired Keywords : Amplang XYZ, consumer characteristics, customer satisfaction, product attributes ABSTRAK Amplang XYZ adalah usah
Co-Authors Elly Purnamasari Heru Susilo