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PKM Pelatihan dan Pendampingan Perhitungan Harga Pokok Produksi dan Pengelolaan Keuangan Serta Peningkatan Penjualan Menggunakan Digital Marketing Rahmadani; Nurhaflah Soraya; Sondang Beatrix Siahaan; Muhammad Asrin Jazuli; Tasya Melati Sulaiman; Dara Anisa; Muhammad Fatih Asykarillah Nasution; Ahmad Luthfi Munawar; Muhammad Yuan Aunhanief; Andini Aura Fachrani
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2005

Abstract

This community service program aims to solve partner problems related to improving Partners' ability to calculate production costs and simple financial reports. In addition, this PKM activity also provides products to MSMEs in the form of simple programs based on MS. Excel so that it is easier for partners to solve their accounting problems. Another problem that is solved is about the use of technology, namely related to marketing through digital by utilizing social media, marketplaces. This PKM is important for partners to improve their business again and will ultimately be able to increase sales through expanding market share by adding customers by utilizing digital marketing. The targeted output is to improve partner capabilities so that partners become more independent and able to improve financial management, especially in setting production costs that are in accordance with standards and ultimately increasing business sales along with increasing profits and improving the welfare of MSME actors.
Optimalisasi Digital Life Skill dalam Pembuatan Laporan Keuangan Sederhana dan Teknik Branding pada UKM Keripik Pisang Manis di Desa Ara Condong, Kecamatan Stabat Kabupaten Langkat Khanti Listya; Muhammad Asrin Jazuli; Novi Handayani Simbolon; Fatma Dwi Jati
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2068

Abstract

Mitra pada kegiatan penfabdian ini merupakan salah satu UKM agroindustri yang memiliki potensi ekonomi dan sosial di Kabupaten Langkat, yaitu UKM pengolahan keripik pisang. Mitra memberikan value added (nilai tambah) pada pisang lilin sehingga menjadi makanan yang diminati. Selain itu, mitra meningkatkan product domestic bruto (PDB) Kabupaten Langkat. Mitra menghadapi beberapa kendala yaitu kurangnya alat bantu produksi, branding, pemasaran, dan pengelolaan keuangan. Pengabdian ini bertujuan meningkatkan penjualan dan produktivitas mitra dengan mengoptimalisasikan kemampuan membuat laporan keuangan secara digital, menghitung harga pokok penjualan (HPP) secara spesifik, dan mengoptimalkan pemasaran mitra dengan memanfaatkan media sosial yang disertai dengan branding berupa merek, logo, dan identitas produk. Metode pelaksanaan yang dilakukan yaitu metode survei dan pemberian solusi terhadap permasalahan mitra berupa pelatihan pembuatan laporan keuangan, perhitungan HPP, branding, dan pembuatan media promosi melalui media sosial serta marketplace.
PENTINGNYA STRATEGI BISNIS DALAM MANAJEMEN HUBUNGAN PELANGGAN DALAM REVOLUSI INDUSTRI 4.0 Muhammad Asrin Jazuli
AKUNTANSI 45 Vol. 4 No. 2 (2023): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v4i2.2149

Abstract

This article aims to explain the importance of business strategy in customer relationship management in the industrial revolution 4.0. This paper uses a qualitative approach with the research method used is the analytical descriptive method. The data collection technique used in this research is literature study, which was carried out by reading books and literary journals about Business Strategy, Customer Relationship Management, and Industrial Revolution 4.0. This article is used to show the importance of business strategy in customer relationship management in the industrial revolution 4.0.