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All Journal Jurnal Hospitality dan Manajemen Jasa Gadjah Mada International Journal of Business Indonesian Journal of Sustainability Accounting and Management Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Humaniora Jurnal Manajemen dan Kewirausahaan International Journal of Organizational Behavior and Policy Indonesian Journal of Sustainability Accounting and Management
Hatane Semuel
Universitas Kristen Petra, School of Business and Management, Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions

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Journal : Jurnal Manajemen dan Kewirausahaan

 1 
ONLINE CONSUMER ANALYSIS OF INDONESIAN TRADITIONAL BATIK PRODUCTS Hatane Semuel
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.46 KB) | DOI: 10.9744/jmk.22.1.11-20

Abstract

This study aims to understand website user behavior and online shopping behavior intentions through website facilities and to address the problems of Indonesian traditional batik SMEs in carrying out online marketing. Web services are seen from the security, navigation capabilities, and visual appeal of the website. The study was conducted on 150 students and 96 SME batik owners who have positioned themselves as potential consumers. The respondents were asked to visit the Legendabatik.com website and then answer the questionnaire in the google form. The results found that all website facilities have a positive effect on intention to use, only visual appeal has a direct positive effect on online behavioral intentions, while intention to use has a strong positive influence on online behavioral intentions. So website management needs to prioritize the visual appeal to increase online shopping behavior intention
Co-Authors Adi Suryanata Lianto Alvin Tanggara Amelia Tanto Angeline Sugiarto Yusuf Anindya Selviana Putrianti Annette Veronica Kosasih Cristian Alianto Cyndy Fransisca D., Devie Devie Devie Devie Deviesa Dzikiryati Yuni Ersi Elianto Wijaya Ervina Fernandes Ervina Fernandes Felicia Prayogo Wibowo Foedjiawati Foedjiawati Gomes I., Nadya Gomes I. Graciella Tanaya Gregorios Ronald Hellen Novia Hendri Kwistianus I Gusti Ayu Purnamawati Irene Susilo Jean-Marc Dautrey Jennifer Eugene Chandra Jeremy Limanto Johannes Marthin Josua Tarigan Josua Tarigan Julian Wibisono Kelvin Yohanes Setiawan Kusuma, Onny Limanto, Jeremy Mayesa Wedysiage Melinda Yunita Melly Irna Natasya Hoetomo Michael Adiwijaya Michael Adiwijaya Michael Adiwijaya Nadya Wijaya Ogi Dhaneswari Daraninggar Onny Kusuma Putrianti, Anindya Selviana Reynaldi Susanto Putra Saarce Elsye Hatane Serli Wijaya Yenni Mangoting