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All Journal Jurnal Projemen UNIPA Jurnal Pengabdian Masyarakat dan Riset Pendidikan Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Dimas Realino
Universitas Nusa Nipa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Brand Trust Can Moderates The Influence of Rating Reviews on Purchasing Decisions: Penelitian Muhamad Risal Tawil; Gilang Pranajasakti; Fahad Ramadhan; Dimas Realino; Nova Ch. Mamuaya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5271

Abstract

Amidst the escalation of digital economic competition in 2026, this study aims to investigate the interaction mechanism between online rating reviews and consumer purchasing decisions by placing brand trust as a moderating variable. Integrating Signaling Theory and Trust-Transfer Theory , this quantitative study uses a causal-explanatory approach to 450 active e-commerce user respondents who were analyzed through the Moderated Regression Analysis (MRA) technique using E-Views 12 software . The empirical test results prove that although rating reviews are a significant external signal in reducing information asymmetry, their effectiveness in triggering transactions is highly dependent on the level of brand trust held by consumers; where brand trust functions as a psychological filter that validates the credibility of the review. These findings reveal a moderation phenomenon whereby for brands with high trust equity, the influence of positive reviews is significantly amplified, while for brands with low trust, positive reviews are often met with cognitive skepticism that hinders purchase conversion.The practical implications of this study emphasize that marketing managers should prioritize building long-term brand loyalty and trust over simply manipulating short-term ratings to ensure sustainable market value in an era of digital sentiment volatility.
Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian Tenun Ikat Sanggar KWT Eban Watan di Desa Ian Tena, Kabupaten Sikka Yosef Kalansius Masong; Walter Obon; Dimas Realino
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.152

Abstract

This research was motivated by problem of purchasing decisions (Eban Watan Women’s Studio of Ian Tena Village, Sikka Regency). This study aimed to; (1) figure out the description of purcasing decisions, promotion, and location of the Eban Watan Farmer women’s groph studio; (2) analize promotion and lokation ond procasing both partially and simultaneously. The population in this study were all consumers who made procases of ikat weaving at the Eban Watan Farmwr Women’s Group Studio Ian Tena Village with a sampling of 70 people using The Non-Probability Sampling method which mean that the elements in the population did not heve an inherent probability of being slected as a subject person. Data were collected through questionnaires and analized using descritive and inferential statistical methods, namely multyple linear regrenssion. Hypothesis testing was done through F and t-tests. Descritive analysis showed that the varyables of buyer decisions, promotions and locations were categorized as good. The statical results of the t-test sha effect ond purcahasing decisions. The result of the F test showed that simultaneously all independent variables had a significant effect on purchasing decisions. Tha coefficient of determination that the contributiont of the promotion variable and the location variable to the purcases decision of the weaving studio Eban Watan Ian Tena Village, Sikka Regency was 49,9%, while it was infulenced by outher factors outside the research variables.
pdf Pengaruh Green Product dan Brand Imageterhadap Purchase Intention BudiSun Resort Maumere Dimas Realino; Yohanes Pieter Pedor Parera; Rosalina Andriyani Ebang Pareira
Projemen UNIPA Vol 11 No 3 (2024): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v11i3.792

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh produk ramah lingkungan (Green Product) dan citra merek (brand image) terhadap niat beli (purchase intention) di BudiSun Resort Maumere. Dalam era kesadaran lingkungan yang semakin meningkat, konsumen cenderung mempertimbangkan faktor keberlanjutan dalam keputusan pembelian mereka. Oleh karena itu, penting untuk memahami bagaimana atribut produk ramah lingkungan dan citra merek dapat memengaruhi niat beli konsumen. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah pelanggan yang pernah menginap di BudiSun Resort Maumere. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria responden yang berusia di atas 18 tahun dan pernah menginap di resort tersebut. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 200 responden, sesuai dengan rekomendasi Hair et al. (2019) untuk analisis dengan regresi linier berganda. Instrumen penelitian berupa kuesioner yang terdiri dari variabel Green Product, brand image, dan purchase intention, yang diukur menggunakan skala Likert 5 poin. Pengujian hipotesis dilakukan dengan metode regresi linier berganda menggunakan software SPSS 25. Hasil penelitian menunjukkan bahwa Green Product memiliki pengaruh positif dan signifikan terhadap Purchase Intention. Demikian pula, Brand Image yang kuat berkontribusi secara signifikan terhadap Purchase Intention BudiSun Resort Maumere. Green Product dan Brand Image secara simultan berpengaruh siginifikan terhadap Purchase Intention. Temuan ini mengindikasikan bahwa strategi pemasaran yang berfokus pada aspek keberlanjutan dan penguatan citra merek dapat meningkatkan daya tarik bisnis pariwisata ramah lingkungan. Implikasi dari penelitian ini memberikan wawasan bagi pengelola BudiSun Resort Maumere dalam merancang strategi pemasaran yang lebih efektif dengan menekankan aspek keberlanjutan dan membangun citra merek yang positif di mata konsumen.
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Kartu SIM IM3 Pada Masyarakat Kota Maumere Rizqi Brian Hilmiyadin; Andreas Rengga; Dimas Realino; Richardus Muga
Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i1.1320

Abstract

This study aims to analyze the effect of promotion and price on the purchase decision of IM3 SIM cards among the people of Maumere City. The study uses a quantitative method with a causal associative approach. Data was obtained through the distribution of questionnaires to respondents who use IM3 SIM cards, with a Likert scale instrument. Data analysis was carried out using multiple linear regression. The results of the study indicate that partially, promotion has a significant effect on purchase decisions, as does price, which is also proven to have a significant effect. Simultaneously, promotion and price have a significant effect on purchase decisions, with a coefficient of determination (R²) of 0.986. This means that 98.6% of the variation in purchase decisions is influenced by promotion and price, while the remaining 1.4% is influenced by other factors outside this study. These findings indicate that appropriate promotional strategies and proper pricing play an important role in enhancing consumer purchase decisions. The research results are expected to provide input for companies, particularly telecommunications service providers, to develop more effective marketing strategies.
Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere Ignatius Raynaldo Sady; Yosefina Andia Dekrita; Dimas Realino
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1388

Abstract

This study aims to analyze the influence of Perceived Value and product quality on customer satisfaction at Es Kristal Frostiq in Maumere. This study employs an explanatory quantitative approach with 110 customers of Es Kristal Frostiq as respondents, selected using purposive sampling. Data were collected through questionnaires, interviews, observation, and documentation. Data analysis used multiple linear regression complemented by validity, reliability, classical assumption tests, and hypothesis testing (t-test and F-test) using SPSS software. The results indicate that Perceived Value and product quality have a positive and significant effect on customer satisfaction, both partially and simultaneously (F-test sig. = 0.000 < 0.05). The coefficient of determination (R²) of 0.659 shows that both variables explain 65.9% of the variation in customer satisfaction. These findings imply that improving perceived value and product quality are key factors in strengthening customer satisfaction and the competitiveness of Es Kristal Frostiq in Maumere.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Nusa Bunga Salon Maumere Maria Thantriana Ndoa; Yoseph Darius Purnama Rangga; Dimas Realino
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1400

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at Nusa Bunga Salon Maumere. The research employed a quantitative approach using descriptive and verificative methods. The independent variables in this study were price (X1) and service quality (X2), while the dependent variable was customer satisfaction (Y). The population consisted of all customers of Nusa Bunga Salon Maumere who visited and utilized salon services during 2025, totaling 1,392 customers. A sample of 100 respondents was determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires, interviews, documentation, and literature studies. Data analysis was conducted using validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test with the assistance of SPSS version 23. The results showed that, partially, price had a positive and significant effect on customer satisfaction, with a t-value of 2.803 and a significance value of 0.004. Service quality also had a positive and significant effect on customer satisfaction, with a t-value of 3.336 and a significance value of 0.001. Simultaneously, price and service quality had a positive and significant effect on customer satisfaction, with an F-value of 6.733 and a significance value of 0.002. The coefficient of determination indicated that price and service quality contributed 12.2% to customer satisfaction, while the remaining 87.8% was influenced by other factors outside the scope of this study. Based on these findings, it is recommended that Nusa Bunga Salon Maumere continuously improve its service quality and maintain affordable pricing to enhance customer satisfaction.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Baju Thrift Di Jeanette Thrift Store Maumere Maria Anggelina Bissi; Yosefina Andia Dekrita; Dimas Realino
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1451

Abstract

The background of this study is the instability of consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere, which is influenced by price and product quality. This study aims to (1) describe the price, product quality, and consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere; (2) examine the effect of price on consumers' purchasing decisions; (3) analyze the effect of product quality on consumers' purchasing decisions; and (4) determine the simultaneous effect of price and product quality on consumers' purchasing decisions at Jeanette Thrift Store Maumere. The population of this study consisted of all consumers who purchased thrift clothing at Jeanette Thrift Store Maumere. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to the respondents. The data were analyzed using descriptive statistics and inferential statistics, namely multiple linear regression analysis. Hypothesis testing was conducted using the t-test and F-test. The results of the descriptive statistical analysis indicate that respondents' perceptions of price, product quality, and purchasing decisions are categorized as good. The inferential statistical analysis shows that price has a positive and significant effect on consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere. Product quality also has a positive and significant effect on consumers' purchasing decisions. Furthermore, price and product quality simultaneously have a significant effect on consumers' purchasing decisions. These findings indicate that the more affordable and appropriate the price offered and the better the product quality provided, the higher the consumers' purchasing decisions.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA USAHA PENJAHIT NUSANTARA Oktavianus Moa Keron; Emilianus Eo Kutu Goo; Dimas Realino
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1550

Abstract

This study aims to analyze the influence of service quality and price on customer satisfaction at the Nusantara Tailoring Business. The independent variables in this study are service quality and price, while the dependent variable is customer satisfaction. This research is expected to provide information to the business owner regarding the improvement of service quality and the setting of appropriate prices to enhance customer satisfaction. This study employs a quantitative approach using a survey method. The population consists of all customers of the Nusantara Tailoring Business. The sample comprises 74 respondents selected using the accidental sampling technique. Data collection was conducted by distributing questionnaires utilizing a Likert scale. Data analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) using SPSS software. The results indicate that service quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and price have a positive and significant impact on customer satisfaction at the Nusantara Tailoring Business. The coefficient of determination value indicates that customer satisfaction can be explained by the service quality and price variables, while the remainder is influenced by factors outside the research model. Therefore, the Nusantara Tailoring Business is advised to continuously improve service quality—such as ensuring timely order completion, maintaining a friendly attitude toward customers, and upholding the quality of the tailoring work—while also setting competitive prices to ensure customer satisfaction continues to rise. Keywords: Service Quality, Price, Customer Satisfaction.
Co-Authors Andreas Rengga Emilianus Eo Kutu Goo Fahad Ramadhan Gilang Pranajasakti Ignatius Raynaldo Sady Maria Anggelina Bissi Maria Thantriana Ndoa Muhamad Risal Tawil Nova Ch. Mamuaya Oktavianus Moa Keron Richardus Muga Rizqi Brian Hilmiyadin Rosalina Andriyani Ebang Pareira Walter Obon Yohanes Pieter Pedor Parera Yosef Kalansius Masong Yosefina Andia Dekrita Yoseph Darius Purnama Rangga