Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Keysy Anggrayani
Alumni Program Magister Manajemen STIE Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Unsur-Unsur Kualitas Pelayanan terhadap Loyalitas Nasabah Mega First pada PT. Bank Mega, TBK Propinsi Kepulauan Bangka Belitung Keysy Anggrayani; Ahmad Yani; Erwin Masud
JEM Jurnal Ekonomi dan Manajemen Vol 5 No 2 (2019): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine whether tangibles, reliability, responsiveness, assurance, and empathy have an influence on customer loyalty through customer stratification as an intervening variable. This study uses 139 respondents Mega First customers at PT. Bank Mega, Bangka Belitung island province using a purposive sampling method. Sample selection criteria are Mega First customers at PT Bank Mega Tbk Bangka Belitung Islands Province. Data were analyzed using multiple linear regression models. The results showed that reliability and empathy affect customer loyalty and customer stratification affects customer loyalty. While tangibles, responsiveness, and assurance do not affect customer loyalty.
Co-Authors Ahmad Yani Erwin Masud