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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Andriano Dwi Mardani
STIE Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH LOKASI, HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN SUBISIDI KOTA PANGKALPINANG Andriano Dwi Mardani; Ahmad Yani; Siti Napisah
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 1 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to determine the effect of location, price, and brand image on purchasing decisions of Pangkalpinang City housing. The population in this study were consumers who had bought subsidized houses in Pangkalpinang City. The sample was determined based on a non-probability sampling method, with a quota technique of 120 respondents. The results of this study indicate that the influence of location, price, and brand image affects the decision to purchase subsistence houses in the city of Pangggkalpinang
Co-Authors Ahmad Yani Laksono Trisnantoro