Article Per Year (5 Year)
p-Index From 2021 - 2026
1.978
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) JEM: JURNAL EKONOMI DAN MANAJEMEN Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) PEDAMAS (Pengabdian Kepada Masyarakat) Economic: Journal Economic and Business Fundamentum: Jurnal Pengabdian Multidisiplin
Siti Napisah
Fakultas Ekonomika dan Bisnis Universitas Pertiba
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PELATIHAN PENGELOLAAN MANAJEMEN PEMASARAN DAN KEUANGAN UMKM DALAM UPAYA MENINGKATKAN PENJUALAN HASIL PRODUKSI UMKM MELALUI MEDIA IKLAN SEPANDUK, KEMASAN DAN MEREK PRODUK UMKM KELURAHAN SUNGAI SELAN KECAMATAN SUNGAI SELAN KABUPATEN BANGKA TENGAH Siti Napisah; Nana Adriana; Nur Hidayati; Afrizal Afrizal
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 9: February 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i9.4849

Abstract

Sebagai salah satu kelurahan yang berada dipinggiran sungai yang bermuara ke laut, tentunya kehidupan ekonomi masyarakat Sungai Selan, Kecamatan Sungai Selan Kabupaten Bangka Tengah tidak terlepas dari hasil tangkapan laut yaitu ikan, udang dan cumi-cumi, serta aktifitas lainnya yang menunjang perekonomian daerah tersebut. Kegiatan ekonomi masyarakat yang beragam terbentuk dalam Usaha Mikro Kecil Menengah. Untuk memperkuat dan meningkatkan kualitas produk para pemilik Usaha Mikro Kecil Menengah membutuhkan strategi pengelolaan manajemen UMKM yang menyangkut tentang strategi pemasaran dan pengelolaan keuangan.
PENGARUH LOKASI, HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN SUBISIDI KOTA PANGKALPINANG Andriano Dwi Mardani; Ahmad Yani; Siti Napisah
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 1 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of location, price, and brand image on purchasing decisions of Pangkalpinang City housing. The population in this study were consumers who had bought subsidized houses in Pangkalpinang City. The sample was determined based on a non-probability sampling method, with a quota technique of 120 respondents. The results of this study indicate that the influence of location, price, and brand image affects the decision to purchase subsistence houses in the city of Pangggkalpinang
HARGA, CITRA MEREK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK VIVO DI KECAMATAN PAYUNG Dani Dani; Siti Napisah
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 2 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of Price, Brand Image, and Promotion on Vivo Brand Smartphone Purchase Decisions by using a survey method. The population used in this study were students of SMA Negeri 1 Payung who used incidental sampling, with a sample of 100 respondents. The results of this study indicate that the effect of price, brand image, and promotion simultaneously proved to have a significant effect on the Vivo Brand Smartphone Purchase Decision in Payung District. Partial test shows (1) that price has no significant effect on purchasing decisions for Vivo brand smartphones in the Payung sub-district.
Analisis Penerapan Strategi Promosi Dalam Meningkatkan Penjualan Pada Usaha Cafe di Kecamatan Sungailiat (Studi Kasus) Fachrul Haitami; Siti Napisah
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the Implementation of Promotional Strategies in Increasing Sales. Based on the research conducted, the results and conclusions are as follows: first, the internet cafe business in Sungailiat sub-district has used several promotional strategies in increasing sales, but in its application, it is still not optimal and only uses several strategies. , such as advertising (advertising) where only 50% of the advertising strategy is applied, 50% of internet cafe businesses that implement this advertising strategy for example use social media (Instagram, Facebook, and WhatsApp) and some use brochures, word of mouth and so on. Second, several internet cafe businesses in Sungailiat sub-district that implement sales promotions only apply 70% of this sales promotion strategy. As for the ways that are done by giving gifts (souvenirs), reducing prices, giving discounts, holding giveaways, and giving vouchers, there is also giving cashback to consumers and taking advantage of existing events. And third, the implementation of the face-to-face selling strategy (personal selling) which is applied to the internet cafe business in Sungailiat District, the personal selling strategy is carried out 100% by internet cafe business actors in Sungailiat District which includes direct interaction (face-to-face), and to encourage sales during the pandemic. During this covid-19 pandemic, the internet cafe business uses several methods, including sales via WhatsApp (delivery) and take away.
PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN STRATEGIS KREATIVITAS PEMASARAN TERHADAP KINERJA PEMASARAN PADA UMKM KERAJINAN KOPIAH RESAM DESA DENDANG KECAMATAN KELAPA BANGKA BARAT Siti Napisah; Selindia Selindia
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 2 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of market oriented, product innovation and strategic marketing creativity on Kopiah Resam in Dendang Village, Kelapa Bangka Barat. The sample in this study amounted to 187 people us Dusun Belit, Dusun Juruh and Dusun Ganjan using the Slovin method. The data analysis in this study is quantitative using multiple linear regression methods and the data is analyzed using the SPSS 25 program. Simultaneously independent variables (market orientation, product innovation and strategic marketing creativity) have a significant effect on the dependent variable (Marketing Performance) in the Kopiah Resam MSME. R Square value of 0.535 or 53.5% means that the Purchase Decision variable in the Marketing Performance Study of in Dendang Village, Kelapa Bangka Barat is influenced by marketing orientation, product innovation and strategic creativity while the remaining 46.5% is influenced by other variables not used in this study.
PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI DITOKO BANJAR MART DESA PETALING KABUPATEN BANGKA Rika Lestari; Siti Napisah; Rahmad Firdaus; Andy Yusfany
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product, price, promotion on buying interest at the Banjar Mart store, Petaling village, Bangka Induk Regency. This research is a quantitative research, so the data collection that will be used in the research is done by using a questionnaire that will be filled out directly by the respondent. This study uses multiple linear regression analysis, the result of which is that it is known that the variables of product, price, promotion on buying interest at the Banjar Mart store, Petaling Village, Bangka parent district. The results of the F test show that the calculated F is 34,720> F table 2.70 with a significance level of 0.000 0.05. This shows that the independent variables are product, price. and promotion together proved to have a significant effect on buying interest. The t-test aims to show how far the influence of one independent variable or independent variable (X) individually in explaining the variation of the dependent variable or the dependent variable (Y). The coefficient of determination (R Square) is 0.531, which means 53.1% of the independent variables are able to explain the effect on the dependent variable, while 46.9% is influenced by other independent variables not included in the study.
PENGARUH TEKNOLOGI INFORMASI, CITRA PERUSAHAAN, DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA BANK SUMSEL BABEL SYARIAH CABANG PEMBANTU SUNGAILIAT Siti Napisah
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to see the effect of Technology Information, Corporate Image, and Customer Satisfaction on Customer Loyalty of Bank Sumsel Babel Syariah Sungailiat Branch. The sampling technique used in this study is non-probability sampling, namely a sampling technique that does not provide equal opportunities or opportunities for each element or member of the population to be selected as a sample, distributing questionnaires to Islamic savings customers and filling in answers using a Likert scale, where in the data analysis using an instrument test to measure the validity of each answer item and measure the level of reliability of each variable, followed by using the classical assumption test, regression analysis and hypothesis testing. In the regression analysis, it is obtained that the regression line is Y = 3,363 + 0,366 + 0,248 + 0,211 + e, which shows a positive value meaning that the three X variables affect variable Y. Based on simultaneous and partial hypothesis testing, there are results that information technology, corporate image, and Customer satisfaction has a positive and significant effect, and the information technology variable is the variable with the most dominant influence, namely 0.366 with a significant value of 0.000 <0.05.
PELATIHAN PEMBUKUAN UMKM DI DESA SUNGKAP KECAMATAN SUNGAI SELAN KABUPATEN BANGKA TENGAH Hidayati, Nur; Deseria, Rita; Napisah, Siti
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 06 (2024): NOVEMBER 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelaku UMKM di Desa Sungkep, Kecamatan Sungai Selan, Kabupaten Bangka Tengah, menghadapi tantangan dalam pencatatan keuangan yang efektif. Kurangnya pemahaman tentang pembukuan menghambat pengelolaan keuangan dan keberlanjutan usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi keuangan melalui pelatihan pembukuan sederhana bagi pelaku UMKM. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan tahapan persiapan, pelaksanaan, dan evaluasi. Pelatihan diikuti oleh 25 peserta yang diberikan materi pencatatan keuangan manual dan praktik langsung penyusunan laporan keuangan sederhana. Data diperoleh melalui wawancara, observasi, dan analisis hasil pembukuan peserta. Hasil menunjukkan bahwa pelatihan meningkatkan kemampuan peserta dalam mencatat arus kas, menyusun laporan laba rugi, dan mengidentifikasi pengeluaran usaha. Mayoritas peserta merasa lebih percaya diri dalam mengelola keuangan usaha setelah mengikuti pelatihan. Kesimpulannya, kegiatan ini memberikan dampak positif dalam meningkatkan kapasitas pengelolaan keuangan pelaku UMKM dan dapat dijadikan model untuk program serupa di wilayah lain
The Effect of Debt to Equity Ratio, Return on Equity and Earnings Per Share on Financial Profitability in the Property Sector Listed on the Indonesia Stock Exchange Yulanda, Siti Ayu; Suhardi, Suhardi; Napisah, Siti
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.968

Abstract

This research seeks to examine the impact of Earnings per Share (EPS) on a firm's financial performance, which is assessed through Return on Assets (ROA) and share price. EPS serves as a crucial metric of profitability on a per-share basis, which is posited to influence investor perceptions and the efficacy of asset utilization within the company. The study employs a quantitative methodology utilizing linear regression analysis, drawing upon secondary data from the annual financial reports of non-financial sector firms listed on the Indonesia Stock Exchange (IDX) for the period spanning 2020 to 2023. The findings indicate that EPS exerts a positive and significant influence on both ROA and share price, suggesting that an enhancement in earnings per share aids in asset efficiency in profit generation and elevates the firm's market valuation. Nonetheless, the research also underscores that EPS should not be viewed in isolation as the exclusive determinant of financial performance, as external factors such as market dynamics and investor sentiment also play a significant role. These results hold implications for corporate management and investors in the realm of strategic decision-making. Further research is encouraged to incorporate additional financial metrics as well as non-financial elements to render the findings more holistic.
Pengaruh Jiwa Kewirausahaan Motivasi Dan Modal Usaha Terhadap Perkembangan Umkm Amin, Mat; Siti Napisah; Jufri Sani Akbar
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 5 No. 1 (2025): Artikel Riset Maret 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v5i1.5766

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh jiwa kewirausahaan, motivasi dan modal usaha terhadap perkembangan UMKM di Kecamatan Toboali Kabupaten Bangka Selatan. Jenis penelitian ini menggunakan pendekatan analisis regresi linear berganda dan metode kuantitatif. Data yang digunakan dalam penelitian ini yaitu data primer dan sekunder yang dikumpulkan melalui penuyebaran kuesioner yang mencakup variabel jiwa kewirausahaan, motivasi, modal usaha dan perkembangan UMKM. Hasil penelitian ini menunjukan bahwa jiwa kewirausahaan secara parsial berpengaruh negatif dan tidak signifikan secara parsial terhadap perkembangan UMKM, sedangkan Motivasi dan modal usaha secara parsial berpengaruh positif dan signifikan terhadap perkembangan UMKM. Secara simultan jiwa kewirausahaan, motivasi dan modal usaha Bersama- sama berpengaruh positif dan signifikan terhadap perkembangan UMKM
Co-Authors Afrizal Ahmad Yani Andini Fahyuni Andriano Dwi Mardani Andy Yusfany Bagas Olanda Dani Dani Fachrul Haitami Hafiz, Abdul Jufri Sani Akbar Mat Amin Muhamad Aziz Zulkifli Nana Adriana Nur Hidayati Nur Hidayati Olanda, Bagas Rahmad Firdaus Rika Lestari Rita Deseria Selindia Selindia Suaryansyah, Berandi Suhardi Suhardi Suhardi Suhardi Yulanda, Siti Ayu