Garuda - Garba Rujukan Digital

HUBUNGAN ORIENTASI KEWIRAUSAHAAN DENGAN PERTUMBUHAN UMKM: PERAN ASPEK PERMODALAN DAN PEMERINTAH SEBAGAI MODERATOR Shafariah, Hanuna; Edison, Edison; Mattajang, Rio
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 1 No 1 (2016)
Publisher : Economic Faculty, Attahiriyah Islamic University

This study aimed to examine the relationship between entrepreneurial orientation (EO) with of SMEs growth, and capital factors and government support as a moderator. Using the data collected from 90 SMEâ€™s, the study employs Hierarchical moderated regression analysis was used to test the hypotheses. The statistical results lead to the following conclusions: EO has a signiï¬cant positive relationship with SME's growth, but the role of capital factors and government support as moderator unsupported. The implication of these findings is that the government and financial institutions as the two institutions need to increase their role to encourage the growth of SMEs in terms of information provision, access to markets, capital, and training needs so it can serve as a reference for determining the development strategy of SMEs in the future. From the business owners or SMEs themselves, this research can be used as guidelines for business performance improvement through entrepreneurship-oriented behavior. Keywords: entrepreneurial orientation, SMEs growth

Matters of the hearts: Unraveling the Brand Love-Purchase Intention Nexus through a Systematic Literature Review Gofur, Abdul; Shafariah, Hanuna
Oikonomia: Jurnal Manajemen Vol. 20 No. 2 (2024): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose This study explores the important concept of brand love and how it influences consumer behavior, especially in the context of repurchase intention. Brand love is a strong emotional bond between consumers and brands, which can influence purchasing decisions and brand loyalty. Methodology This research uses literature study with the addition of bibliometric methods to strengthen the analysis. The articles obtained for bibliometric analysis were 62 articles and the articles that had been filtered for discussion contained 3 suitable articles. Findings By understanding the relationship between brand love and repurchase intent, businesses can develop effective marketing strategies to increase consumer engagement, drive sales, and strengthen brand loyalty. Suggestion This research provides valuable insights for marketing practitioners and entrepreneurs to utilize brand love as a tool to create deep relationships with consumers and achieve sustainable competitive advantage.

Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations Shafariah, Hanuna; Asril, Akmil; Agoestyowati, Redjeki
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3372

Leadership transformation in the digital era has become a key element in determining the success of modern organizations. This study aims to analyze the effect of digital leadership on employee performance and engagement. A quantitative approach with descriptive and explanatory survey design was used to collect data from 200 respondents in the technology, banking, and education sectors. The research instrument was a 5-point Likert scale questionnaire measuring technological adaptability, support for innovation, policy flexibility, and information transparency as dimensions of digital leadership. The results of the linear regression analysis showed that digital leadership has a significant positive effect on employee performance with a regression coefficient of 0.45 (p <0.01) and on employee engagement with a coefficient of 0.38 (p <0.05). The coefficients of determination were 0.52 and 0.46, respectively, indicating that most of the variation in employee performance and engagement can be explained by digital leadership. These findings emphasize the importance of technological adaptability and innovation support in creating a productive and collaborative work environment. The practical implications of this study include digital leadership training, the implementation of flexible work policies, and the increase of information transparency to strengthen the relationship between leaders and employees. In conclusion, effective digital leadership increases productivity and strengthens employee commitment and motivation, making it an important strategy for creating sustainable organizational competitiveness in the digital era.

Starstruck Bonds: Unveiling Celebrity Endorsement's Spell on Brand Love, with Friendship's Embrace as the Magic Touch Gofur, Abdul; Shafariah, Hanuna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1524

This study aims to explore the influence of celebrity credibility in the context of celebrity endorsement on the formation of brand love and the role of friendship in moderating this relationship. Quantitative research methods were used, involving online surveys and structured interviews with consumers who have experience with brands that involve celebrity endorsements. Purposive sampling with a final 95 respondents participating in this research. PROCESS V3.5 for SPSS was chosen to analyze and test the hypothesis. The results of the analysis show that celebrity credibility has a significant influence on increasing brand love, and social influence plays an important role in strengthening the relationship between celebrity credibility and brand love. The practical implications of this study are the importance of selecting credible celebrities and using social interactions in marketing strategies to strengthen consumers' emotional ties to brands.

Is Burnout a Missing Link? Exploring the Relationship between Work-Life Balance and Job Satisfaction. Shafariah, Hanuna; Gofur, Abdul
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3946

Purpose This study investigated the relationship between work-life balance (WLB), burnout, and job satisfaction, examining the mediating role of burnout. The study aimed to understand how effective WLB contributes to reduced burnout and increased job satisfaction, using the Conservation of Resources (COR) theory as a framework. Methodology The methodology involved a sample of 146 employees from two companies in Jakarta, utilizing stratified proportionate random sampling. Using MacroPROCESS for SPSS model no 4 to analyze the hypoyheses. Findings The results demonstrate that a positive work-life balance significantly reduces burnout levels, which in turn enhances job satisfaction. Furthermore, the study reveals that burnout mediates the relationship between work-life balance and job satisfaction. Suggestion The findings suggest that organizations should prioritize strategies and initiatives that promote work-life balance to mitigate burnout and foster higher levels of job satisfaction among their employees.

Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations Shafariah, Hanuna; Asril, Akmil; Agoestyowati, Redjeki
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3372

Leadership transformation in the digital era has become a key element in determining the success of modern organizations. This study aims to analyze the effect of digital leadership on employee performance and engagement. A quantitative approach with descriptive and explanatory survey design was used to collect data from 200 respondents in the technology, banking, and education sectors. The research instrument was a 5-point Likert scale questionnaire measuring technological adaptability, support for innovation, policy flexibility, and information transparency as dimensions of digital leadership. The results of the linear regression analysis showed that digital leadership has a significant positive effect on employee performance with a regression coefficient of 0.45 (p <0.01) and on employee engagement with a coefficient of 0.38 (p <0.05). The coefficients of determination were 0.52 and 0.46, respectively, indicating that most of the variation in employee performance and engagement can be explained by digital leadership. These findings emphasize the importance of technological adaptability and innovation support in creating a productive and collaborative work environment. The practical implications of this study include digital leadership training, the implementation of flexible work policies, and the increase of information transparency to strengthen the relationship between leaders and employees. In conclusion, effective digital leadership increases productivity and strengthens employee commitment and motivation, making it an important strategy for creating sustainable organizational competitiveness in the digital era.

Exploring the differential impact of a male celebrity endorser on brand trust in Scarlett Cosmetics across genders Gofur, Abdul; Shafariah, Hanuna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1678

This study aims to analyze the influence of celebrity endorsers on brand trust, considering gender as a moderating variable, with a focus on the use of celebrity endorsements for cosmetic products in Indonesia. Based on the Source Credibility Theory, this study employs a quantitative method using Moderated Regression Analysis (MRA) with 115 respondents in Jakarta, who were obtained through a chain referral system technique. The results show that celebrity endorsers significantly increase brand trust, in line with previous findings that support the credibility of endorsers. A crucial finding is the role of gender as a significant moderator, where the influence of celebrity endorsers is more substantial on male consumers than female consumers in the context of women's cosmetic products. Managerial implications suggest that marketers consider gender dynamics in the selection of celebrity endorsers to optimize marketing strategies and campaign effectiveness, even for products traditionally aimed at a particular gender. This study contributes to enriching the marketing literature by providing empirical insights from the Indonesian context regarding the role of gender in moderating the influence of celebrity endorsers.

Bridging the gap: How job satisfaction transforms career development into work-life balance—evidence from Indonesia’s emerging workforce Shafariah, Hanuna; Gofur, Abdul
Jurnal Akuntansi dan Manajemen Vol. 22 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v22i2.221

This study examines the mediating role of job satisfaction in the relationship between career development and work-life balance (WLB) among employees in Indonesia’s emerging workforce. Grounded in Greenhaus and Allen’s (2011) Work-Family Balance model, the research challenges traditional spillover perspectives by proposing that career development enhances WLB indirectly through increased job satisfaction. Data were collected from 103 working professionals and analyzed using mediation analysis with bootstrapping techniques. The results confirm that career development significantly improves job satisfaction, which in turn positively influences WLB. The indirect effect of career development on WLB through job satisfaction was also significant, highlighting the importance of psychological fulfillment in bridging professional growth and personal well-being. These findings offer practical insights for organizations aiming to design career development programs that foster both employee satisfaction and work-life harmony. The study contributes to the literature by validating the Work-Family Balance model in a non-Western context and emphasizing the need for holistic HR policies that address both professional and personal domains.

Pengaruh Pembiayaan Murabahah Dan Pendampingan Usaha (Bank Tabungan Pensiunan Nasional) BTPN Syariah Terhadap Perkembangan UMKM Di Kecamatan Sukatani Kabupaten Bekasi Setiani, Indah; Shafariah, Hanuna
JAMBIS : Jurnal Administrasi Bisnis Vol 5, No 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5195

The purpose of this study was to examine the impact of Murabaha Financing and Business Assistance provided by BTPN Syariah on the development of MSMEs in Sukatani Subdistrict, Bekasi Regency. A quantitative research methodology with a descriptive approach was used, where data were gathered through questionnaires distributed to 97 MSME customers of BTPN Syariah. Data analysis was conducted using multiple linear regression with IBM SPSS version 27. The findings showed that Murabaha Financing (X1) has a positive and significant effect on MSME Development (Y) by 72.4%. Business Assistance (X2) also had a positive and significant impact on MSME Development (Y) by 71.1%. When combined, Murabaha Financing (X1) and Business Assistance (X2) account for 78.0% of the positive and significant influence on MSME Development (Y) in Sukatani Subdistrict, with the remaining 22% being attributed to other factors not explored in this study.

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