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Hasti Oktafiani
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Customer Experience, Place Attachment, Customer Satisfaction, dan Word-of-Mouth terhadap Revisit Intention Konsumen Restoran Ayam Cepat Saji asal Amerika Amin Tatik Uswatun Khasanah; Hasti Oktafiani; Shelylla Aprilydia Putri; Wati Anggraini; Usep Suhud
Jurnal Bisnis, Manajemen, dan Keuangan Vol 1 No 2 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This study aims to examine the factors that influence revisit intention in the American fast food chicken restaurant. In this case, there are four variables used to measure, namely customer experience, place attachment, customer satisfaction and word-of-mouth. Data collection using online questionnaire and respondents were selected using a convenience sampling technique. The total respondents in this study were 253 consisting of 48 men and 205 women. Data were processed using exploratory factor analysis and structural equation models. The result, customer experience has a positive and significant effect on revisit intention, word of mouth has a positive and significant effect on revisit intention. While place attachment variable does not have a significant effect on revisit intention and customer satisfaction does not have a significant effect on word-of-mouth.
Pengaruh Perceived Ease of Use dan Perceived Usefulness Terhadap Customer Satisfaction E-Wallet X Hasti Oktafiani; Corry Yohana; Basrah Saidani
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 2 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Penelitian ini bertujuan untuk : (1) mengetahui pengaruh positif dan signifikan antara perceived ease of use terhadap customer satisfaction, (2) mengetahui pengaruh positif dan signifikan antara perceived usefulness terhadap customer satisfaction. Populasi dalam penelitian ini merupakan pengguna e-wallet Dana khusus yang menggunakan Dana dalam enam bulan terakhir dan berdomisili di DKI Jakarta. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel sebanyak 222 orang. Analisis data menggunakan IBM SPSS 22.0. Hasil penelitian menunjukan : (1) perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction (2) perceived usfulness berpengaruh positif dan signifikan terhadap customer satisfaction.
Co-Authors Amin Tatik Uswatun Khasanah Basrah Saidani Corry Yohana Shelylla Aprilydia Putri Usep Suhud Wati Anggraini