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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Bisnis, Manajemen, dan Keuangan
Muhammad Albi
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Economics, Econometrics & Finance Social Sciences Other

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Investigasi Peran Expected Satisfaction, Social Intention, dan Brand Image: Akankah Mempengaruhi Word-of-Mouth Pelanggan Restoran Jepang Martha Maharany; Muhammad Albi; Muhammad Raihan Al Abror; Shofiyah Nurul Idzni; Usep Suhud
Jurnal Bisnis, Manajemen, dan Keuangan Vol 1 No 2 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi word-of-mouth intention pelanggan restoran Jepang. Ada empat variabel yang digunakan untuk mengukur, yaitu expected satisfaction of self-needs, expected satisfaction of social-needs, brand image, dan social intention. Pengumpulan data dilakukan di Jakarta selama masa PSBB (Pembatasan Sosial Berskala Besar) di bulan April-Mei 2020. Data dikumpulkan menggunakan kuesioner daring dan responden dipilih dengan menggunakan teknik random sampling. Total responden dalam penelitian ini adalah 267 yang terdiri dari 63 orang laki-laki dan 204 orang perempuan yang pernah mengunjungi restoran Jepang. Data diolah dengan menggunakan exploratory factor analysis dan structural equation model. Hasilnya, expected satisfaction of self-needs berpengaruh secara positif dan signifikan terhadap expected satisfaction of social-needs, expected satisfaction of social-needs berpengaruh secara positif dan signifikan terhadap social intention, expected satisfaction of social-needs dan brand image tidak berpengaruh secara positif dan signifikan terhadap word-of-mouth intention, dan social intention berpengaruh secara positif dan signifikan terhadap word-of-mouth intention.
Analisis Strategi Dakwah dalam Perspektif Komunikasi Persuasif pada Konten Media Sosial sebagai Media Pendidikan Agama Islam di Era Digital : Analysis of Da'wah Strategy from the Perspective of Persuasive Communication in Social Media Content as a Medium of Islamic Religious Education in the Digital Era Muhammad Albi; Anita Puji Astutik
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60422

Abstract

ABSTRACT The development of digital media has transformed da'wah patterns from conventional approaches into more interactive practices that reach wider audiences through social media platforms. This phenomenon raises the need to systematically examine how da'wah strategies are designed and implemented within the framework of persuasive communication, particularly in the digital da'wah content developed by Ustadz Adi Hidayat. This study aims to examine the pattern of da'wah strategy, analyze the implementation of persuasive communication principles (ethos, logos, and pathos), and assess the effectiveness of the strategy in influencing audience understanding and attitudes. This study employs a descriptive qualitative method with a content analysis approach toward da'wah material documented in video and transcript form, supported by secondary data from relevant academic literature. The findings show that Ustadz Adi Hidayat's da'wah strategy simultaneously integrates the three rhetorical elements: ethos built from academic and scholarly credibility, logos constructed through systematic explanation and whiteboard visualization, and pathos delivered through the bil mau'izhah al-hasanah approach. These three elements are proven effective in encouraging voluntary changes in religious understanding and attitudes among the audience. This study contributes theoretically and practically to the development of systematic digital da'wah strategies grounded in persuasive communication principles in the digital era.
Co-Authors Anita Puji Astutik Martha Maharany Muhammad Raihan Al Abror Shofiyah Nurul Idzni Usep Suhud