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All Journal Managament Insight: Jurnal Ilmiah Manajemen Formosa Journal of Multidisciplinary Research (FJMR) The Manager Reveiew Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sularsih Anggarawati
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENERAPAN PELAYANAN TERPADU SATU PINTU (PTSP) DALAM RANGKA PENINGKATAN INDEKS KEPUASAN MASYARAKAT PADA PENGADILAN NEGERI/ HUBUNGAN INDUSTRIAL/TINDAK PIDANA KORUPSI BENGKULU KELAS IA Mudriyanti Mudriyanti; Muhartini Salim; Sularsih Anggarawati
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19710

Abstract

The purpose of the study was to determine and analyze the application of one-stop integrated services in order to increase the community satisfaction index at the District Court/Industrial Relations/Corruption Crimes Bengkulu Class IA. The research approach is a quantitative descriptive approach supported by highly structured interviews. Collecting data using questionnaires and interviews. Data analysis used descriptive statistical analysis with frequency distribution approach and mean. Furthermore, the analysis method from the results of the interview uses the stages of Marshall and Rossman, namely reduction, classification and data presentation. The results of the study found that the implementation of PTSP services was included in a good assessment. Of the 9 service elements studied, the cost element gets the highest rating and the implementer behavior element gets the lowest rating. For the Bengkulu District Court, it is expected to be able to make SOPs that regulate the behavior of implementers in providing services, then carry out periodic evaluations or monitoring through CCTV cameras on the behavior of implementers in providing services.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PELANGGAN INDOSAT OOREDOO PADA MAHASISWA UNIVERSITAS BENGKULU Ricky Ramadhan; Lizar Alfansi; Sularsih Anggarawati
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19711

Abstract

The purpose of this research is to find out the factors that influence customer loyalty: service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image of Indosat Ooredoo customer loyalty to Bengkulu university students. The populations in the study were students of the Bengkulu University consist of 100 respondents. The accidental sampling method is used. Descriptive statistics and multiple regression linear analysis, test t, and test f are used to analyze the data. The results showed that the service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image have a positive effect on Indosat Ooredoo customer loyalty to Bengkulu University Students. the meaning, if the Good quality service increased customer loyalty if the perceived switching cost of high customer loyalty will increase If trust increases customer loyalty will increase if the perceived value increases customer loyalty will increase and if the corporate image is good then customer loyalty will increase as well.
Pengaruh Strategi Bauran Pemasaran (4P) Terhadap Volume Penjualan UMKM Kota Bengkulu di tengah Pandemi COVID-19 (Studi Kasus pada UMKM Kuliner Kota Bengkulu. Martasari, Yupika; Sularsih Anggarawati
Management Insight: Jurnal Ilmiah Manajemen Vol 19 No 1 (2024): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

The purpose of this study was to: (1) determine the effect of the product on the sales volume of Culinary MSMEs in Bengkulu City. (2) determine the effect of price on the sales volume of Culinary MSMEs in Bengkulu City. (3) determine the effect of location on Culinary MSME sales volume in Bengkulu City. (4) determine the effect of promotion on Culinary MSME sales volume in Bengkulu City. (5) determine the effect of product, price, location, and promotion on sales volume of Culinary UMKM in Bengkulu City. This research is a quantitative research. The data in this study were obtained from the results of a questionnaire, in analyzing the data using SPSS.26 for Windows. The sample study was 110. The sampling technique used the purposive sampling. The findings show that the product, price, location, and promotion of Culinary MSMEs significant and positive effect on the sales volume of Culinary MSMEs in Bengkulu City in the midst of the Covid-19 pandemic partially. As for the practical advice in this research, Culinary MSME’s practitioners in Bengkulu City can pay attention to each product offered both in terms of taste and quality, it is hoped that they can also innovate products, be able to see competitor distribution, increase promotions to attract consumer attention, and provide security and convenience for consumers, especially during the Covid 19 pandemic. Keyword: Price; Location; covid-19 pandemic; Product; Promotion; Culinary UMKM; Sales Volume.
THE ROLE OF BRAND TRUST AS A MEDIATOR IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PURCHASE INTENTIONS Assyfa Meilyandra Panca Putri; Sularsih Anggarawati
Management Insight: Jurnal Ilmiah Manajemen Vol 17 No 2 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

Technological developments in Indonesia, especially in the internet sector, which continues to increase affect people's attitudes towards buying intentions, especially online. With a variety of information available online, it is easier for consumers to make purchases of a product. Instagram is one of the social media that can be used as a marketing and promotion medium by business people who can support online purchases. In online shopping, consumers consider aspects that need to be considered in generating purchase intentions. The purpose of this research is basically to find out how social media marketing affects purchase intention through brand trust. This research method is quantitative and the population in this study is Instagram Followers Scarlett Whitening, the number of samples obtained is 293 respondents. The sampling technique used is purposive sampling, with path analysis method. SmartPLS 3.29 For Windows is used to filter and analyze data. The findings reveal that social media marketing has a positive effect on purchase intention through brand trust. Practical advice in this study for Scarlett Whitening should increase brand trust. A company must continue to innovate to make products that are easily accepted by the market. And create interesting content marketing to create good social media marketing. It is expected to increase buying interest in Scarlett Whitening products. Keywords: Social Media Marketing, Purchase Intention, Brand Trust.
The Influence of Social Media Influencers on the Purchase Intention of Fashion Products for Generation Z on the Instagram Application Fakhriah; Sularsih Anggarawati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8594

Abstract

This study was conducted to analyze and demonstrate the influence of a social media influencer, consisting of the variables of source credibility, source attractiveness, agreement with the product, and meaning transfer, on the purchase intention of fashion products for Generation Z on the Instagram application. The population in this study is Generation Z in Bengkulu province. The sample in this study consisted of 210 respondents who met the research criteria. The technique used in this study is purposive sampling technique. Multiple linear regression, t-test and coefficient (R-squared) test were used in this study. The research results show that: Source credibility, source appeal, product agreement and meaning transfer have a positive and significant impact on purchase intention for Generation Z fashion products on Instagram application.
Pengaruh Social Media Marketing terhadap Purchase Decision melalui Brand Trust: Studi Kasus pada Produk SKECHERS di Indonesia Christian Sumarto; Sularsih Anggarawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1062

Abstract

SKECHERS is a popular brand in Indonesian market, offering a diverse range of products for lifestyle and sport needs. The brand features hundreds of shoe models with attractive designs, along with hats, bags, sandals, clothes, and sports equipment. With the development of the internet and the prevalence of social media, this research aims to examine the influence of social media marketing on purchase decisions, with brand trust as a mediating variable, specifically for SKECHERS products in Indonesia. The research was conducted online, and data were collected by distributing questionnaires through Google Forms. The sampling technique employed was purposive sampling, with a total of 257 respondents. The analysis technique used was Structural Equation Modeling (SEM) based on components, utilizing Partial Least Squares (PLS) as the analytical tool. The results of hypothesis testing from the research indicate partial mediation, where social media marketing has a significant and positive influence on purchase decisions. Additionally, social media marketing also affects purchase decisions through brand trust.
Co-Authors Assyfa Meilyandra Panca Putri Christian Sumarto Fakhriah Lizar Alfansi Martasari, Yupika Mudriyanti Mudriyanti Muhartini Salim Ricky Ramadhan