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All Journal Jurnal Bisnis dan Ekonomi The Manager Reveiew
Lizar Alfansi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Keterlibatan Fesyen terhadap Kepercayaan Merek dengan Mediasi Nilai Hedonis dan Nilai Utilitarian pada Konsumen Gawai, Tablet dan Laptop Afrima Widanti; Lizar Alfansi
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Trust has been recognized as an important factor in business. There are many factors that influenced brand trust such as fashion involvement, hedonic value, and utilitarian value. The purpose of this study was to analyze the influenced of fashion involvement toward brand trust through hedonic value and utilirarian value. The data of respondent consumers of Smarthphone, Tab and Notebook were collected by questionnaires mailed to the respondents. Total respondents is 163. This research use Structural Equation Modelling AMOS to analysis. This research found that brand trust is significantly affected by fashion involvement through hedonic value and utilitarian value, fashion involvement has a positive effect on hedonic value and utilitarian value. The new finding is brand trust is not significantlu influenced b fashion involvement
ANALISIS PENINGKATAN KUALITAS PELAYANAN MENGGUNAKAN PENDEKATAN E-SERVQUAL, IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV) PADA WEBSITE PT.POS INDONESIA Safura Mutiara Segonang; Lizar Alfansi; Seprianti Eka Putri
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19709

Abstract

research objectives are to identify the service quality level of PT. Pos Indonesia website and to recognize certain criteria which needs to be improved based on the improvement priority scale in the service quality of PT. Pos Indonesia website. This research was conducted by using E-ServQual method (Electronic Service Quality), Importance Performance Analysis (IPA) and Potential Gain Customer Value (PGCV). The analysis was conducted using 20 items criteria in terms of 6 dimensions included Efficiency, Fullfilment, System availability, Privacy, Responsiveness, and Contact. The data collection method used was questionnaire, which involved the sharing of google forms link through social media to share and collect the questionnaire result. The result of this research showed that the electronic service quality of PT. Pos Indonesia website is in a good category. Generally, the service performance of PT. Pos Indonesia website has meet customers’ expectation, or satisfactory. However, fulfillment dimension still has a negative gap. On the E-Servqual method found 4 (four) criteria with the negative gap value and other 16 criteria with the positive gap value. By using Cartesian diagram on the Importance Performance Analysis (IPA) method found 3 (three) priority criteria which believed as the very important criteria by the customer of PT. Pos Indonesia, however, the services given were not quite satisfactory. From 3 (three) obtained criteria, arranged based on the improvement priority level by using Potential Gain Customer Value (PGCV) method, the order were : 1) the tracking point compatibility of the most up-to-date and proper product delivery, 2) the availability of PT. Pos Indonesia website’s customer service representative website, 3) the estimation of product shipping cost listed on PT. Pos Indonesia website matches the cost to be paid.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PELANGGAN INDOSAT OOREDOO PADA MAHASISWA UNIVERSITAS BENGKULU Ricky Ramadhan; Lizar Alfansi; Sularsih Anggarawati
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19711

Abstract

The purpose of this research is to find out the factors that influence customer loyalty: service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image of Indosat Ooredoo customer loyalty to Bengkulu university students. The populations in the study were students of the Bengkulu University consist of 100 respondents. The accidental sampling method is used. Descriptive statistics and multiple regression linear analysis, test t, and test f are used to analyze the data. The results showed that the service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image have a positive effect on Indosat Ooredoo customer loyalty to Bengkulu University Students. the meaning, if the Good quality service increased customer loyalty if the perceived switching cost of high customer loyalty will increase If trust increases customer loyalty will increase if the perceived value increases customer loyalty will increase and if the corporate image is good then customer loyalty will increase as well.
Co-Authors Ricky Ramadhan Safura Mutiara Segonang seprianti eka putri Sularsih Anggarawati Widanti, Afrima