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All Journal Jurnal Ekbis (Ekonomi & Bisnis) Business and Investment Review Journal of Community Service (JCOS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Zawawi
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PENDAMPINGAN REBRANDING PRODUK UNTUK MENINGKATKAN CITRA DAN NILAI JUAL UMKM HOLISHOP KELURAHAN NGINDEN JANGKUNGAN Sianturi, Angie; Zawawi
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.493

Abstract

Kegiatan pendampingan rebranding produk sebagai Upaya meningkatkan citra dan nilai jual adalah suatu kegiatan yang ditujukan kepada kelompok Usaha Mikro Kecil dan Menengah (UMKM) di Kelurahan Nginden Jangkungan agar para pelaku UMKM mendapatkan ilmu lebih mengenai rebranding dan mempraktikkannya. Metode pelaksanaan meliputi survei, meminta izin pada UMKM dan tahap pelaksanaan pendampingan yang dilakukan secara door to door pada UMKM Holishop. Dalam proses rebranding pada UMKM melibatkan logo, foto produk, dan titik google maps untuk usaha yang dapat mempengaruhi persepsi konsumen mengenai kualitas, kepercayaan, dan keunikan. Tujuan dari kegiatan pendampingan ini bagi UMKM adalah untuk meningkatkan produktivitas dan mengembangkan rebranding produk sehingga memiliki nilai jual yang tinggi serta citra merek yang kuat di masyarakat.
The Impact of Digital Marketing on Export Sustainability in the Digital Era Saputra, Bayu Anindito; Zawawi
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.81

Abstract

Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to understand how digital marketing can impact various aspects of export sustainability, including economic growth, operational efficiency and environmental sustainability. This research uses qualitative methods and uses a literature study approach related to digital marketing, exports and sustainability. Literature findings provide insight into how digital marketing can accelerate global market penetration, increase supply chain efficiency, and make a positive contribution to the sustainability aspects of exports. The results of this research demonstrate that implementing digital marketing strategies can open up new opportunities to increase competitiveness and export growth. Positive impacts are also seen in increasing brand awareness, strengthening relationships with global consumers, and adapting to international market trends. However, challenges such as data security, international regulatory compliance, and changing digital consumer behavior have also emerged as critical factors that can impact export sustainability. Therefore, this research provides a holistic understanding of the relationship between digital marketing and export sustainability, providing a foundation for companies and government policies to optimize digital potential in facing global challenges and achieving sustainable export sustainability.
PENGARUH PENGGUNAAN ANALISIS FUNDAMENTAL TERHADAP PENGAMBILAN POSISI TRANSAKSI DALAM TRADING EMAS Imelda Putri Ayu Fadilah; Zawawi
EKBIS (Ekonomi & Bisnis) Vol 12 No 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1496

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh penggunaan analisis fundamental terhadap pengambilan posisi transaksi dalam trading emas. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif data pustaka. Bahan penelitian didapatkan dari jurnal, buku, dan sumber data lainnya.Penelitian ini memiliki kesimpulan bahwa Penggunaan analisis fundamental dalam pengambilan posisi transaksi dalam trading emas memiliki pengaruh yang cukup dalam membantu ketika membuat keputusan yang baik. Analisis fundamental memberi pengaruh kepada trend perubahan harga yang lebih banyak dipengaruhi oleh kebijakan yang dilakukan pemerintah ataupun ataupun data-data yang dirilis oleh berbagai sumber maupun berita-berita tertentu yang belum pasti kebenarannya. Kata kunci : Analisis Fundamental, Trading Emas
Edukasi Trading Sebagai Upaya Peningkatan Kemandirian Finansial untuk Ibu Rumah Tangga : Penelitian Viamali Natania Firmansyah; Zawawi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4315

Abstract

The futures and commodity trading industry is currently showing rapid growth year after year. Futures trading can actually be carried out by various groups, including housewives, but currently not many housewives know what trading is. To increase awareness and understanding among the wider community, especially housewives, an educational program entitled “100 thousand rupiah in the right hands” was created. This activity aims to increase financial independence for housewives and is carried out through a two-way communication approach, which includes presentation and question and answer sessions. The success indicators for this activity are that the audience demonstrates an understanding of the concept of trading, actively asks questions, and shows enthusiasm. This program is also conducted to build good relationships with housewives who may be interested in the world of trading.
Co-Authors Alkatiri, Abdurrachman Imelda Putri Ayu Fadilah Nugroho, Muhammad Kaisar Aqsata Nurkholish Majid Saputra, Bayu Anindito Sianturi, Angie Viamali Natania Firmansyah Waluya, Yudhistira Rakha Syandana