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All Journal Al-Dzikra: Jurnal Studi Ilmu al-Quran dan al-Hadits Jurnal Sains Sosio Humaniora Jurnal Pengabdian Kepada Masyarakat Patikala Business and Investment Review Journal of Community Service (JCOS)
Zawawi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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PENDAMPINGAN REBRANDING PRODUK UNTUK MENINGKATKAN CITRA DAN NILAI JUAL UMKM HOLISHOP KELURAHAN NGINDEN JANGKUNGAN Angie Sianturi; Zawawi
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.493

Abstract

Kegiatan pendampingan rebranding produk sebagai Upaya meningkatkan citra dan nilai jual adalah suatu kegiatan yang ditujukan kepada kelompok Usaha Mikro Kecil dan Menengah (UMKM) di Kelurahan Nginden Jangkungan agar para pelaku UMKM mendapatkan ilmu lebih mengenai rebranding dan mempraktikkannya. Metode pelaksanaan meliputi survei, meminta izin pada UMKM dan tahap pelaksanaan pendampingan yang dilakukan secara door to door pada UMKM Holishop. Dalam proses rebranding pada UMKM melibatkan logo, foto produk, dan titik google maps untuk usaha yang dapat mempengaruhi persepsi konsumen mengenai kualitas, kepercayaan, dan keunikan. Tujuan dari kegiatan pendampingan ini bagi UMKM adalah untuk meningkatkan produktivitas dan mengembangkan rebranding produk sehingga memiliki nilai jual yang tinggi serta citra merek yang kuat di masyarakat.
The Impact of Digital Marketing on Export Sustainability in the Digital Era Saputra, Bayu Anindito; Zawawi
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.81

Abstract

Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to understand how digital marketing can impact various aspects of export sustainability, including economic growth, operational efficiency and environmental sustainability. This research uses qualitative methods and uses a literature study approach related to digital marketing, exports and sustainability. Literature findings provide insight into how digital marketing can accelerate global market penetration, increase supply chain efficiency, and make a positive contribution to the sustainability aspects of exports. The results of this research demonstrate that implementing digital marketing strategies can open up new opportunities to increase competitiveness and export growth. Positive impacts are also seen in increasing brand awareness, strengthening relationships with global consumers, and adapting to international market trends. However, challenges such as data security, international regulatory compliance, and changing digital consumer behavior have also emerged as critical factors that can impact export sustainability. Therefore, this research provides a holistic understanding of the relationship between digital marketing and export sustainability, providing a foundation for companies and government policies to optimize digital potential in facing global challenges and achieving sustainable export sustainability.
The Urgency of Understanding Service Contractual Framework (Kafalah and Wakalah): A Fiqh Analysis Through Tafsir Al-Munir Salsabilla, Dewi Insyirahti; Ali Muhtarom; Zawawi
AL-DZIKRA: JURNAL STUDI ILMU AL-QUR'AN DAN AL-HADITS Vol 20 No 1 (2026)
Publisher : Faculty of Ushuluddin and Religious Study, Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/al-dzikra.v20i1.29889

Abstract

Abstract Service-based contracts such as kafalah and wakalah play a significant role in contemporary Islamic financial transactions and business activities. However, their practical application often emphasizes contractual mechanisms that are not firmly grounded in normative foundations derived from the Qur'an and Hadith. This gap requires further understanding. This paper aims to analyze the urgency of understanding the contractual framework of kafalah and wakalah services through a fiqh-oriented interpretive lens, specifically the works of Wahbah Al-Zuhaili and relevant Prophetic traditions. This study employs a qualitative normative method using textual analysis of Qur'anic verses, classical and contemporary hadith and Wahbah Al-Zuhaili's fiqh-based approach complemented by contemporary Islamic legal literature on service contracts. The findings indicate that kafalah and wakalah are not merely technical legal instruments but embody ethical responsibility (Amanah) and social solidarity (Taawun), and trust as emphasized in the interpretation. Understanding kafalah and wakalah through the perspective of tafsir and hadith strengthens their ethical and jurisprudential dimensions for the application of contemporary Islamic economic practices and strengthens them in modern service-based transactions. Keywords: Akad; Contract; Business; Kafalah; Wakalah.   Abstrak Kontrak berbasis jasa seperti kafalah dan wakalah memainkan peran penting dalam transaksi keuangan dan aktivitas bisnis islam kontemporer. Namun, penerapan praktisnya seringkali menekankan mekanisme kontraktual belum kuat dalam landasan normatif yang berasal dari Al-Quran dan Al Hadis. Kesenjangan ini memerlukan pemahaman yang lebih. Jurnal ini bertujuan untuk menganalisis urgensi pemahaman kerangka kontraktual jasa kafalah dan wakalah melalui lensa interpretative berorientasi fiqh khususnya karya Wahbah Al-Zuhaili dan tradisi Nabi yang relevan. Penelitian ini menggunakan metode normative kualitatif dengan menggunakan analisis tekstual ayat-ayat Al-Qur;an, hadits klasik dan kontemporer dan pendekatan berbasis fiqh Wahbah Al Zuhaili dilengkapi dengan literatur hukum islam kontemporer tentang kontrak jasa. Hasil temuan menunjukkan bahwa kafalah dan wakalah bukan hanya instrument hukum teknis tetapi mewujudkan tanggung jawab etis (Amanah) dan solidaritas social (taawun), dan kepercayaan sebagaimana ditekankan dalam penafsiran. Memahami kafalah dan wakalah melalui perspektif tafsir dan hadis memperkuat dimensi etis dan yurisprudensialnya bagi penerapan praktik ekonomi islam kontemporer dan memperkuat dalam transaksi berbasis jasa modern. Kata Kunci: Akad; Jasa; Kafalah; Wakalah; Tafsir
Strategic Strategic Digital Content and Brand Trust in Increasing Investment Interest in Futures Products at PT. Valbury Asia Futures Surabaya Wardani, Putri Ayuning; Zawawi
Jurnal Sains Sosio Humaniora Vol. 10 No. 2 (2026): Volume 10, Nomor 2 July - December 2026 (On Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i2.58228

Abstract

The rapid advancement of digital technology has transformed the way investment companies communicate with potential investors through various digital platforms. In the futures investment industry, effective digital communication and public trust have become essential factors in attracting investment interest. Strategic digital content enables companies to deliver relevant and engaging information, while brand trust strengthens public confidence in investment services. This study aims to analyze the influence of strategic digital content and brand trust on investment interest in futures products at PT. Valbury Asia Futures Surabaya. This research employed a quantitative approach using a survey method involving 90 respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 software. The findings indicate that both strategic digital content and brand trust positively influence investment interest in futures products. The study concludes that companies can enhance public investment interest by developing effective digital content strategies while maintaining strong brand trust. These findings provide practical implications for investment companies in designing digital marketing strategies that encourage greater public participation in futures investment.
Strategi Pengelolaan Kinerja Tim Event dalam Mendukung Kualitas Pelayanan dan Kepuasan Pelanggan pada Industri Wedding Organizer Zahro, Frizka Nur Aisya; Zawawi
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 6 No. 1 (2026): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v6i1.5411

Abstract

The wedding organizer industry is one of the service sectors that heavily relies on the quality of human resources in delivering services to customers. The success of a wedding event is not only determined by the event concept but also influenced by the ability of the event team to perform their duties in a coordinated and professional manner. Therefore, team performance management becomes an essential aspect in supporting service quality and creating customer satisfaction. This study aims to analyze the strategies of event team performance management in supporting service quality and customer satisfaction at Mahar Agung Organizer. The research employed a descriptive qualitative approach using a case study method. Data were collected through participant observation, semi-structured interviews, and documentation. The informants consisted of the General Manager of Mahar Agung Organizer and a crew member who had previously served as an event coordinator. The findings indicate that event team performance management is implemented through clear task allocation, pre-event briefing sessions, team coordination, supervision during the event, and post-event evaluation. These strategies contribute to maintaining professionalism, improving the team's responsiveness to customer needs, and ensuring the smooth execution of the event. High-quality service also influences customer satisfaction, which is reflected in the minimal number of complaints, positive communication, and increased customer trust in the services provided. Therefore, effective event team performance management is considered an important factor in supporting service quality and customer satisfaction within the wedding organizer industry.
Co-Authors Ali Muhtarom Alkatiri, Abdurrachman Angie Sianturi Nugroho, Muhammad Kaisar Aqsata Nurkholish Majid Salsabilla, Dewi Insyirahti Saputra, Bayu Anindito Waluya, Yudhistira Rakha Syandana Wardani, Putri Ayuning Zahro, Frizka Nur Aisya